William Chipps Email & Phone Number

Chicago

Marketing and business development professional responsible for sponsor communication and revenue acceleration across broadcast, live stream, podcast, events and on-demand digital platforms at Chicago Public Media, Nashville Public Radio and other stations represented by Market Enginuity.

Chicago

• Contributor to Billboard, Hollywood Reporter and other publications• Work includes profiles of branding and marketing professionals in Billboard’s Branding Power Players, Power 100 and Women in Music features

Chicago

Marketing communications professional charged with developing and executing thought-leadership content, media relations, industry training and business development initiatives for WPP-owned marketing/sales consultancy. Content Marketing• Ideate and create white papers, webinars, infographics and other content that highlights agency’s thought leadership • Report, write and edit ESP Sponsorship Report, a weekly online paid publication known as "the bible of the sponsorship industry”• Drive 50,000+ monthly page views, generating more than 600,000 leads per year • Spearhead IEG/ESP’s closely followed sponsorship spending reports • Create annual content calendar • Spearhead employee newsletter• Subject matter expertise in the automotive, healthcare, financial services, beverage and other traditional and nontraditional categories across sports, arts, entertainment and cause marketingMedia Relations• Serve as agency/industry spokesman • Gain earned media across both mass-market and trade channels • Extensively quoted in The New York Times, The Wall Street Journal, LA Times, USA Today and other publications• Write and distribute agency press releases • Cultivate network of journalists relevant to the businessIndustry Training • Ideate and present webinars for IEG/ESP paid webinar series • Help program annual IEG Conference (1,000-plus industry professionals)• Featured speaker/moderator at industry conferences (IEG Conference, Billboard Touring Conference, International Entertainment Buyers Association, etc.) • Paid speaker at sponsor summits Business Development • Bolster business development relationships via content marketing initiatives• Support sales team through the internal dissemination of marketing trends, emerging categories and new prospects• Coordinate and lead biweekly integrated meetings between sales, consulting and content departments • Extensive contact with C-level marketing executives

Chicago