As a seasoned Program Manager, I have a proven track record of driving high-impact advertising projects to successful completion. My expertise lies in delivering immersive experiences on larger screens, serving the unique needs of podcast publishers and advertisers.Key accomplishments include:- Leading high-priority, revenue-generating projects such as Connected TV, significantly expanding advertising inventory and revenue opportunities.- Identifying and mitigating critical risks and bottlenecks throughout the product development lifecycle, ensuring timely and efficient delivery.- Collaborating effectively with cross-functional teams to create and execute comprehensive roadmaps and timelines, delivering advertising integrations on schedule.

As a Program Manager for both Megaphone (Podcast Tech) and the advertising R&D team, I successfully streamlined processes and increased the efficiency of business development projects. This led to significant growth in advertising revenue and improved podcast publisher satisfaction.Key accomplishments include:- Led and managed Connected TV video ad projects across multiple platforms, including Roku.- Streamlined the podcast publisher feedback process through Megaphone, resulting in a decreased churn rate among top publishers.- Optimized cross-functional workflows among sales, publisher relations, and engineering teams to improve intake processes and prioritization.- Managed business requirements for The Stage advertising platform and collaborating with stakeholders to drive revenue generation.- Developed a new strategy for nurturing key business partners with innovative advertising platforms and resources.

- Assist and nurture the startup companies in the Agora for the Startup program in product delivery and generating revenue. - Analyze the overall startup program flow and health, and optimize the current processes.- Evangelize and increase Agora brand awareness in the startup communities, among accelerators, VCs, and startups. - Organize startup events, such as the RTE Startup Battleground competition.

- Led Agora Certificate Program, the developer training program.- Managed Content Contributor Program, the tech user-generated content program. - Established partnerships with university organizations. - Hosted online developer events, including hackathon, workshop, meetup.- Managed online developer forum.

- Launched and led the first developer training program, Agora Certificate Program. - Nurtured and established partnerships with 4 universities and 6 developer organizations.- Led 3 robust international developer community programs with more than 15,000 members: Agora Superstars, Agora Student Ambassadors, and Agora Allstars.- Organized and managed 60 online and in-person developer events, including hackathon and workshops, collaborating with Developer Evangelist team. - Managed SEO & SEM projects for Agora to achieve 800% increase in signups, 400% increase in MAD (Monthly Active Developers), and decrease the cost per conversion by 50% in one year. - Launched and published 4 quarterly Developer Community blogs, Developer Onwards.- Led a team of an external engineering partner and product marketing team and established stakeholder expectations and weekly product reviews for the first enterprise conferencing solution, Agora-Box Integration. - Led project to redesign internal marketing reporting portal and developed the new data-driven approach, which saved 50% of internal reporting time.

- Was in charge of a Developer User Research project and created 3 personas for the company's future product development and support improvement. - Managed and developed vibrant and award-driven developer forum: Agora All Stars. It further encourages brand recognition and participation.

OneArc is an open space to empower users and communities to prepare and recover in natural disaster by providing access to necessary supports, such as medical support, and critical information.*Industry: Disaster Relief, Internet, Social Cause.

- Promoted UWAA brand to 500, 000 alumni through building emails and social media campaigns using Account-Based Marketing (Marketo) and HTML/CSS.- Solved a communication crisis that involved the international politics and brand image, through Early Detection, Damage Containment, Damage Assessment, and Strategic Planning. The crisis was able to be solved within 52 hours. - Wrote and edited online contents on UW Alumni Association website.- Provided the content strategy support, including executing user research on international audiences. - Created content for emails by gathering information, collecting assets, and writing copy.- Built email strategy, project management and optimization with Assistant Director.

- Analyzed business models for clients, found marketing deficiency and vague marketing goals.- Aimed to increase revenue by 15% through creating a business report, including market position, capital structure analysis, and digital marketing plan.- Provided website performance and content auditing reports for clients’ websites.- Built digital content strategies including identifying targeted audiences and designing promotion language and tones for the clients to act under different scenarios.

angelMD is a software platform and marketplace that connects medical startups, physicians, investors, and industry to generate better outcomes for all. It helps startups raise early stage capitals. ✔Led a user acquisition initiative after finding a large gap between membership registrants and goals, such as researching a reliable platform, negotiating contractual agreements for the firm.✔Increased the user base by 30% and eliminated redundant services by 25%.✔Increased digital marketing Impression by 20%, including social media and email campaigns, by creating an integrated digital marketing plan.✔Provided Search Engine Optimization (SEO) analysis report, which included customer interaction rates, website performance analysis and the recommended course of action.