Will Quinn Email & Phone Number

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Established foundational partner marketing strategy, support framework, and operational processes to enable with, through and to-partner marketing motions.Created scalable co-marketing programs and toolkits, including proposal-based marketing development fund (MDF) program, partner-ready campaign kits, full year event sponsorship program, and new agency models, to accelerate partner supported pipeline.Built go-to-market strategy and launched new tech alliance partnerships with specialized construction and real estate platforms. Led cross-functional team comprised of product, solutions, and sales to develop positioning, offers, and campaigns.

Cambridge, Ma, Us

Re-established and scaled the partner marketing function from a team of 3 to 20+. Led marketing and program strategy for Pega’s global partner ecosystem to generate demand for Pega’s strategic applications and help grow partners’ Pega practices. Led the team responsible for accelerating market-with and market-to partner engagement via co-marketing, solution marketing, digital selling, sponsorships, and events.

Cambridge, Ma, Us

Cambridge, Ma, Us

Round Rock, Texas, Us

Managed strategic program development, and planning and execution for high profile experiential marketing programs. Sponsorships: established new sponsorship sales and fulfillment model for tier 1 internal and external events globally. Responsible for sponsorship sales, prospectus development, partner engagement and fulfillment. Over two years, drove 110% revenue growth and 50% more partner participation at Dell EMC World, the company’s annual conference with 12,500+ attendees. Integrated Marketing Strategy: design and manage multi-million dollar integrated marketing programs that deliver unique attendee experiences across digital, mobile and social interactions - pushing beyond the boundaries of live and digital events.- Led promotional and audience acquisition strategy for EMC World 2016, including customer support, registration, website, social media and advertising programs. Drove increase increased registration through social media and email by 45% and 30%, respectively.- Established tiered approach to product launches; designed and led cross-functional planning teams and event execution for multi-BU and company-wide product announcements including Speed to Lead and Quantum Leap.

Round Rock, Texas, Us

Managed innovative experiential marketing programs across the globe including product launches, trade shows and annual leadership meetings. Responsible for driving event ideation and integrated marketing plans, aligning internal stakeholders and executive leadership, for large 3rd-party events such as VMworld, Cisco Live and EMC's annual user conference - EMC World. Led a multi-year initiative to build a globally consistent event experience throughout Europe; established relationships with business leaders in the region and local vendors to drive integrated marketing efforts for major events tier-1 events.

Round Rock, Texas, Us

Round Rock, Texas, Us

Completed an 18-month leadership program at EMC with the opportunity to rotate through various functions within the global marketing organization. Completed the program in December 2010.Rotation Experiences:Q3 2009 - Partner Marketing, Content Management & Archiving DivisionQ4 2009 - Vertical Marketing, Global Solutions GroupQ1 & Q2 2010 - Digital & Event MarketingQ3 2010 - Product Launches TeamQ4 2010 - Public Relations

Waltham, Massachusetts, Us

Managed a team of 90 student leaders with responsibility for over 100 community programs and 1,500 Bentley students annually.

Boston, Massachusetts, Us

Supported the Western Union account team on a national research reveal for the company's campaign - Our World, Our Family.

Designed an institutional planned giving program; drafted website copy and assisted with design.

New York, New York, Us

Summer 2006 & 2007: Web design and development, copy writing and video editing support.

Master Of Business Administration (Mba), Entrepreneurship/Entrepreneurial Studies

Dual Degree: Marketing And Liberal Studies Major (Lsm), Lsm Concentration: Media Arts & Society