Managing media planning and buying across EMEA, handling all GTM strategy and brand communications in each market. Leading the media team approach as well as working cross functionally with finance, product and sales teams to build out a European approach to strategy.

Leading creative strategy for all clients, collaborating on broader brand and positioning work. Part of the local pitching team for new business. Developing consumer insight and comms frameworks as well as authoring the creative briefs to our internal team. I also contributed to several global pitches with Ogilvy and WPP.

Connecting brands with customers, building data led strategies that deliver results.Working with brands such as Aldi, Siro, Trocaire, BFree Foods and Glanbia on a digital first approach to land not just business objectives but insight that fuels decision making within the business.

Working on Kids and teen cereal and snacks brands, driving media strategy and planning implementation. across Europe and Middle East markets.Working across all media but particularly digital starting with strategy, Channel Choice to KPI, campaign optimisation and finally analyzing results across all standard an emerging social and programmatic platforms.

Managed the centralization of media buying of Kellogg from each regional offices to one central business unit in Dublin through the implementation of Mediaocean Lumina system. Working on how it links into our finance Hyperion and SAP systems to create a succinct workflow for our teams.I was brought on board to work with our media agency across all European markets to unify the media buying process. Designing, implementing and coaching the strategy to internal teams from operations, media planners and finance based in Manchester, Dublin, Geneva and Bucharest to ensure success for Kellogg brands.

Completed a project to implement improved ways of working between Media team in Geneva, Operations team in Manchester, Finance team in Bucharest and our Carat partners around the region. Replicating my work with Kellogg and the media finance integration, putting in place the information flow from our Lumina system to our finance team and systems.

I managed the Irish, Italian and Polish markets in all media planning and buying for Ryanair campaign spanning TV, radio, press, OOH but particularly digital tracking our advertising linked to our sales to create a complete loop ROI.Working in between Ryanair's Sales & Marketing team, their media agency and Ryanair's web development team to deliver successful campaigns. The role also included working with airports and tourist boards delivering joint ad campaigns that met their and Ryanair's objectives.

I am a Google Adwords Cerified Individual specializing is display advertising. I am available for account set up, analytics integration and account management.

I designed the website to enable the company to use existing structures and combine them with best in market developments to deliver a great car hire site.I managed the project from incubation to launch, web design, customer flow, back end database integration and conversions optimization. The site was my baby and very happy how it turned out.

I worked on the internet team managing the website from all angles from funnel optimisation to look and feel as well as all marketing and POS requirements.I managed the site overhaul to a new centralized Europcar CMS, I managed the AdWords account which I managed to grow exponentially each year I was there.

I worked on building great content for the website in order to boost organic search ranking.I managed blogs, increased link building and basically did anything and everything to make Thrifty top 3 for key search terms that drove the most revenue.

Go Car, Ireland's only car sharing company was a really interesting project where I worked on the original web design and branding once taken over by Exectutive Trust Ltd.

My duties included executing and managing campaigns, preparing proposals and evaluating incoming propositions.

My duties consisted of liaising with the press buyers to ensure all ads ran as they should as well as maintaining the press room which held a backlog of issues.