William Larson Email & Phone Number

Keene, Nh

Solutions outcomes for all information technology challenges from front to back of organizations. Every organization needs hardware to run their software, which processes information to be stored and secured. I connect people and technology to make their jobs a little easier.

Nashua, New Hampshire

A Statewide member service organization with five locations in New Hampshire engaged in developing ones best self, improving our communities and contributing to a better world through charitable outreach.Twelve years in senior leadership, elected CEO in May 2017.Leading culture change in operations, staffing, marketing, communications, events, facilities and equipment throughout five locations.Proposed and passed with board approval a prioritized member centered budget. Defined roles and goals of present and increased staffing levels.Implemented new leadership models yielding transparency, continuity and succession and strategic planning.Implemented omni-directional marketing tools for data driven participation and targeted member services response.

Lexington, Massachusetts

Headquarters for the Northern Jurisdiction. 120M member service organization focused on self-development, charitable programming, college scholarships and community outreach.IRS 990 Tax Coordinator for 100 locations; $150MM plus annual reporting. Meeting Planner for bi-annual 3500 attendees $1.55MM budget including; housing, food, entertainment, production and transportation.

Swanzey, Nh

Online marketing Consultant helping businesses with On-line Presence, Engagement, Networking and Strategies Provided needs based consultation targeting effective utilization of both on and off-line engagement platforms. Audited all device viewable websites, content management strategy, automated sales funnels, PPC, SEO, Social Media Optimization, SMS messaging, QR codes; including games and contests.Developed individual strategies to produce tangible results and measurable ROI.

Chicago, Il

Start up division establishing new product and industry category Strategic planning: including positioning, segmentation and penetration.Communications: including branding, PR, trade shows, print and web content, messagingBuild the in/outbound marketing and sales tools, presentations, demonstrations, in person, web and video presentationsCreate the consultative, needs based sales culture, Implementation of CRM, lead generation, demand creation and pipeline Interface with product development, IT, implementation teamsComplex $50M to 1.5MM C-Suite contract negotiations including legal in international time zones

Swanzey, New Hampshire

Top ranked sales representative. Managed northeast sales territory (20% of U.S.) Positioned superior quality products into an extremely competitive marketplace. Expanded sales of specialty imprinted logo items in the collegiate bookstore market for multiple product lines.Grew sales volumes by 17% and 21% Y.O.Y. among two product lines (2007)Achieved and retained national #1 sales position among 32 reps for multiple lines since 2007Only rep involved in new product development; created a new product responsible for “in territory” sales increase of 20% first year (2008). Product added to company category mix (2009)Selected to participate in regional and national RFP’s bids and to present bids for multiple product lines to national buying groups.1 of only 2 representatives in the U.S. asked to represent Columbia Sportswear’s trial in the college marketplace. Opened 3 major university accounts, increasing sales volume by 360% during 2007 trial. Grew account base from 4 to 16. Cultivated new collegiate market channel with first year territory revenue of $209MSelected to introduce 7 new product lines into the marketplaceRecruited sales team to launch top selling collegiate licensed ceramic products

Boston, Massachusetts

National organization providing adaptive high challenge water sports; waterskiing, windsurfing. Technical sports; climbing, biking, tennis. Individual Personal Training for people of all ability levelsOperational management of multiple locationsPartnership engagement with YMCA, US Sailing, Spaulding Rehabilitation Hospital, Disabled Sports USA, Genesis Fund, Best Buddies, Special Olympics, Perkins School for the blindFunction and Fitness personal training program development and implementationCorporate relationship builderAwareness Campaigns including television appearancesGrant proposal writingFundraisingSponsorships

Bs, Business Aministraton, Marketing, Communications

Activities and Societies: FSC Ski Team Sigma Alpha Epsilon Fraternity Pens Central Writing Lab - Tutor

Education record