Throughout my product marketing career, my work has impacted diverse technical and business user audiences, and I am actively searching for my next leadership opportunity. Most recently, I played a pivotal role structuring Anaplan’s product marketing organization as the Director of Product Marketing, supporting and inspiring product marketing and sales team development with:✓ Product Thought Leadership: With a deep understanding of product marketing strategy, I see myself as connective translator, fostering collaboration between product and sales organizations with succinct, easy-to-digest marketing materials that drive both customer success and revenue growth. At Anaplan, I owned the product messaging, positioning, and launches of 7+ marquee products, contributing to an additional $25M+ ARR globally.✓ Sales Enablement Strategy: Leveraging unmatched communication and collaboration skills, I produced and revitalized hundreds of Anaplan’s internal enablement assets, empowered global sales teams with monthly and quarterly webinars, and bridged the gap between customer and partner success teams to create partner-specific assets and drive adoption. In 2023, I also authored 2 of the top 10 most viewed and downloaded briefs on Anaplan’s website, Polaris and Anaplan Overview.✓ Impactful Communication: In addition to translating product attributes into effective GTM and revenue-driving sales strategy, I speak multiple languages,including fluency in Spanish and Mandarin Chinese. Whether leading a keynote product demonstration and customer panel for 350+ attendees (Anaplan Live) or mentoring product marketing managers 1:1, I pride myself on clear and engaging communication.In addition to my 11+ years as a product marketing leader, I am a world traveler, classical pianist, wine enthusiast, and avid swimmer, hiker, and skier. I would welcome the chance to connect with you at william.hsieh.wg08@gmail.com or through direct message.
Listed skills include Strategy, Competitive Analysis, Product Marketing, Business Development, and 19 others.