Accomplished, sales professional skilled at developing and executing winning sales plans that drive company and customer sales and profits. Leverage Sales, Trade Marketing and Ecommerce skills to implement creative solutions that provide value, differentiation and build trusting partnerships. Forward focused, undeniably curious and ardent learner – fan of disruptive tech, crypto, web-3 / metaverse.Core Competencies: Sales | Broker / Manufacturer Rep management | Digital Native| Ecommerce | Trade Marketing | CPG | Omni-Channel, Alt-Channel | Online Marketplaces |Retail FDM, B2C, B2B, E-tail, Pureplay | Contract / Commercial B2B | Digital strategy | Digital Sales & Marketing | CPG Ecommerce & Retail sales | Category Management, E-Category Management (e-CatMan) | SEO | Content Management | CRMSales: Head development and implementation of strategies and joint business plans that deliver sales, share and profit targets. Leverage channel / account knowledge to identify pain points and work cross-functionally to solve customer needs and earn retailer confidence as a trusted advisor and partner. Direct Manufacturer Representatives / Broker agency partners in customer / channel development and execution of plans and strategies.Ecommerce: Develop and execute ecommerce digital shelf strategy, metrics / KPI’s and joint business plans that optimize digital presence and revenue across key ecommerce channels, marketplaces and accounts. Change agent, providing insight, guidance and plans to leadership team relative to digital transformation and associated business implications.Trade Marketing: Work cross-functionally with Sales, Marketing and trade partners to align and develop robust trade plans and channel strategies that drive optimal 4P results and profitable sales growth. Develop tools to drive consensus and secure distributions and conversions.