William Winston Email & Phone Number

New York, United States

Content Strategy:• Builds creative concept and brand content plans to help clients achieve business goals.• Collaborates with design and product teams to establish creative positioning and data-driven POV • Works with clients to build content roadmaps, guidelines, and other documentation designed to maximize ROI.Content Design:• Writes/edits indicative and final copy for client digital products and experiences, including page/screen copy, internal documents, and… Show more Content Strategy:• Builds creative concept and brand content plans to help clients achieve business goals.• Collaborates with design and product teams to establish creative positioning and data-driven POV • Works with clients to build content roadmaps, guidelines, and other documentation designed to maximize ROI.Content Design:• Writes/edits indicative and final copy for client digital products and experiences, including page/screen copy, internal documents, and explainer content.Media Production:• Produces storyboards and scripts for internal and client multimedia work, including explainer content, voiceover copy, awards submissions, and product/feature announcements.• Establishes content production/post-production direction for video, photo, new media, and 3D work. Works closely with video production crews, producers, and motion designers from pre-production to deliverable phases. Show less

Content Strategy:• Builds creative concept and brand content plans to help clients achieve business goals.• Collaborates with design and product teams to establish creative positioning and data-driven POV • Works with clients to build content roadmaps, guidelines, and other documentation designed to maximize ROI.Content Design:• Writes/edits indicative and final copy for client digital products and experiences, including page/screen copy, internal documents, and… Show more Content Strategy:• Builds creative concept and brand content plans to help clients achieve business goals.• Collaborates with design and product teams to establish creative positioning and data-driven POV • Works with clients to build content roadmaps, guidelines, and other documentation designed to maximize ROI.Content Design:• Writes/edits indicative and final copy for client digital products and experiences, including page/screen copy, internal documents, and explainer content.Media Production:• Produces storyboards and scripts for internal and client multimedia work, including explainer content, voiceover copy, awards submissions, and product/feature announcements.• Establishes content production/post-production direction for video, photo, new media, and 3D work. Works closely with video production crews, producers, and motion designers from pre-production to deliverable phases. Show less

• Wrote and edited UI text to help users navigate social media products, including: onboarding, feature naming, promos, product tours, error messages, instructional materials. Projects included TikTok's first gaming module, Garden of Good, and the platform's effect creation tool, Effect House.• Implemented global audience model with localization (translation and contextual development) guiding copy production. • Led content audits to identify user growth opportunities and… Show more • Wrote and edited UI text to help users navigate social media products, including: onboarding, feature naming, promos, product tours, error messages, instructional materials. Projects included TikTok's first gaming module, Garden of Good, and the platform's effect creation tool, Effect House.• Implemented global audience model with localization (translation and contextual development) guiding copy production. • Led content audits to identify user growth opportunities and drive consistency across products. Balanced business requirements and customer needs in building features.• Contributed to company content standards, working to establish and maintain best practices.• Managed and prioritized projects with multiple asynchronous stakeholders, with collaboration and feedback driving consensus in product development. • Worked with UX designers and researchers to critique the visual style, interface, and interaction flow of applications and experiences. Worked with UX writers across teams to define a cohesive narrative across company products. Show less

Remote

• Increased brand awareness for user experience-focused nonprofit volunteer organization through creation of innovative digital media productions for social media and web presence.• Produced and edited landing page video with motion graphics featuring current volunteers, senior-level organizational mentors, and client organization stakeholders.• Wrote video scripts, talent release documents, and instructional filmmaking primers for on-camera interviewees.

New York City Metropolitan Area

• Edited written content produced by company principals, modifying text to conform to company-wide marketing and creative standards, as well as publication guidelines.• Produced clear, concise copy for company blog, newsletters, and information pages.• Collaborated with design and marketing teams to establish tone and editorial voice.

Greater New York City Area

Independent Film Writer/DirectorMORNING GLORY - Finalist - WeScreenplay Diverse Voices Screenwriting Competition;Semifinalist - Austin Film Fest Screenplay Competition, BlueCat Screenplay Competition, and ScreenCraft Film Fund

• Conducted remote, qualitative educational and organizational research using audio and observational video interviews for confidential contract project. Toolsets used included Zoom and Google Suite.• Synthesized 6+ hours of research findings to create user/participant profile, pain point analysis, and organizational recommendations.• Collaborated with 8-person freelance researcher team on researcher experiences and methodological approaches.

• 12-week, immersive training program focusing on web development tools and best practices. • Programming languages and toolsets covered include: Git/Github, HTML, CSS, JavaScript, Node, MongoDB, SQL, and Ruby.

Greater New York City Area

• Conducted consumer/professional broadcast tech research on wide range of motion picture and photographic equipment including 12 cinema camera systems, 21 digital still cameras, 5 action camera rigs, and 3 virtual reality/360º image platforms.• Wrote extensive copy for company public media. Broad writing accomplishments covered 10 social media posts, 3 industry event materials briefs, 4 departmental operation manual, and 1 company blog equipment review.• Oversaw and performed… Show more • Conducted consumer/professional broadcast tech research on wide range of motion picture and photographic equipment including 12 cinema camera systems, 21 digital still cameras, 5 action camera rigs, and 3 virtual reality/360º image platforms.• Wrote extensive copy for company public media. Broad writing accomplishments covered 10 social media posts, 3 industry event materials briefs, 4 departmental operation manual, and 1 company blog equipment review.• Oversaw and performed 350+ equipment checkouts - based on in-depth usability research and equipment testing - with camera personnel representing independent productions and corporate/commercial shoots. Corporate clients included Condé Nast, Complex Media, Hearst Media, AirBnB, and more.•.Trained and mentored 13 junior technicians in best practices for digital department troubleshooting, repair, and quality control. Show less

Greater New York City Area

• Prepared, maintained, and quality control tested motion, stills, and production equipment in media rental inventory. • Performed equipment checkouts with wide client base, including directors of photography, camera assistants, directors, and producers. Camera checkouts included camera kit builds, troubleshooting, equipment demonstrations, and sub-rentals, when necessary. • Produced phone and email orders for digital video clients.

Online

Photography contributor and feature writer at The Scofield - an arts, literature, and culture journal founded in 2015.http://thescofield.com

Greater New York City Area

Multi-faceted internship covered: • Office logistics, and shipping/operations department assistance• Production and post-production assistance in commercial industry (multi-platform)• Machine room operations; executive and senior management assistance.

New Brunswick, New Jersey

• Conducted 2-year ethnographic study of media production professionals and visual artists in São Paulo and Rio de Janeiro, Brazil, gaining key insights into the interplay of social inequality and media production processes in forming political, social, and national identity. Findings resulted in 2 conference presentations and $150k+ in National Science Foundation fellowship funding over five years.• Synthesized qualitative and quantitative research data from over 600 primary and… Show more • Conducted 2-year ethnographic study of media production professionals and visual artists in São Paulo and Rio de Janeiro, Brazil, gaining key insights into the interplay of social inequality and media production processes in forming political, social, and national identity. Findings resulted in 2 conference presentations and $150k+ in National Science Foundation fellowship funding over five years.• Synthesized qualitative and quantitative research data from over 600 primary and secondary archival sources (textual, visual media, social media, interviews) into 3 field statements and a masters thesis. Show less

Various

Wrote over a dozen pop culture-focused articles, top-ten lists, film reviews, and interviews with creatives for online magazine.

New Brunswick, New Jersey, United States

• Taught and mentored senior-level social sciences undergraduate students (class size per semester: 10-12) in foundational digital filmmaking and non-linear editing techniques for 2+ years. Course led to 10-15 minute final short film projects. Course- produced films submitted and recognized in local and national film festivals.• Led student work-in-progress roundtables, focusing on constructive criticism and narrative-building.• Co-produced course curriculum in collaboration… Show more • Taught and mentored senior-level social sciences undergraduate students (class size per semester: 10-12) in foundational digital filmmaking and non-linear editing techniques for 2+ years. Course led to 10-15 minute final short film projects. Course- produced films submitted and recognized in local and national film festivals.• Led student work-in-progress roundtables, focusing on constructive criticism and narrative-building.• Co-produced course curriculum in collaboration with faculty course instructor.• Co-organized collaborative work between student teams, including production equipment exchanges, editing sessions, and student screenings with tenure-track faculty and library lab staff. Show less

Washington, D.C.

- Administrative duties included three -executive support (University Provost, Assistant Provost, and Academic Workflow Administrator), departmental clerical and phone coverage, and office organization.- Clerical duties include database entry, administrative form processing and digitization of 20 years of hard copy files, cross-campus document delivery and payroll record collation.

New York, Ny

Within boutique entertainment law firm (1 Principal, 2 Associates):- Administrative assistance included phone coverage; office organization; legal document processing and filing, scheduling; and initiating bi-coastal and international conference calls.- Acted in personal assistant capacity for head of firm. Handled weekly personal scheduling, organization, and personal errands.- Legal assistant duties unique to an entertainment law firm i.e. remained in daily… Show more Within boutique entertainment law firm (1 Principal, 2 Associates):- Administrative assistance included phone coverage; office organization; legal document processing and filing, scheduling; and initiating bi-coastal and international conference calls.- Acted in personal assistant capacity for head of firm. Handled weekly personal scheduling, organization, and personal errands.- Legal assistant duties unique to an entertainment law firm i.e. remained in daily communication with artists, directors, writers, actors and other members of the worldwide creative community. Acted as a liaison between home office and domestic/international studios, agencies and partner law firms. Show less

Master Of Arts (M.A.)

Education record

B.F.A.

Education record

Education record

Certificate - Summer In Brazil Program