William Winston

William Winston Email and Phone Number

Content & Narrative Design @ Meta
aberdeen, aberdeenshire, united kingdom
William Winston's Location
New York City Metropolitan Area, United States
William Winston's Contact Details

William Winston work email

William Winston personal email

About William Winston

Collaborative, enthusiastic UX Writer and Researcher with over 12 years of experience in multidisciplinary research and broad content writing. I am a recognized growth driver with 5+ years of private industry specialization in clear communication, strategic solution implementation, and project management in digital production and user experience work. I specialize in insights-driven, user-centric digital media work, with a strong belief in the impact of mission-driven projects and companies.--------------------------------------------------------------------------------------------------PROFESSIONAL SPECIALTIES: UX writing, content writing (academic, product, culture and arts), user research and analysis, front-end development, and digital media production.KEY SKILLS: empathetic, insights-driven writing work; qualitative/quantitative research, data-oriented research synthesis, human-centered design thinking, full-stack software engineering, and digital media and film production/post-production toolsets and workflows.----------------------------------------------------------------------------------------------------For some of my writing work, check out: https://www.clippings.me/willrwinstonTwitter/Instagram/ClubHouse - @whatchuwillThanks for stopping by!

William Winston's Current Company Details
Meta

Meta

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Content & Narrative Design
aberdeen, aberdeenshire, united kingdom
Website:
metadownhole.com
Employees:
5
William Winston Work Experience Details
  • Meta
    Content Designer
    Meta Sep 2024 - Present
    New York, United States
  • Code And Theory
    Senior Copywriter
    Code And Theory Aug 2023 - Jul 2024
    Content Strategy:• Builds creative concept and brand content plans to help clients achieve business goals.• Collaborates with design and product teams to establish creative positioning and data-driven POV • Works with clients to build content roadmaps, guidelines, and other documentation designed to maximize ROI.Content Design:• Writes/edits indicative and final copy for client digital products and experiences, including page/screen copy, internal documents, and… Show more Content Strategy:• Builds creative concept and brand content plans to help clients achieve business goals.• Collaborates with design and product teams to establish creative positioning and data-driven POV • Works with clients to build content roadmaps, guidelines, and other documentation designed to maximize ROI.Content Design:• Writes/edits indicative and final copy for client digital products and experiences, including page/screen copy, internal documents, and explainer content.Media Production:• Produces storyboards and scripts for internal and client multimedia work, including explainer content, voiceover copy, awards submissions, and product/feature announcements.• Establishes content production/post-production direction for video, photo, new media, and 3D work. Works closely with video production crews, producers, and motion designers from pre-production to deliverable phases. Show less
  • Yml
    Senior Designer, Copy & Content
    Yml Nov 2021 - Aug 2023
    Content Strategy:• Builds creative concept and brand content plans to help clients achieve business goals.• Collaborates with design and product teams to establish creative positioning and data-driven POV • Works with clients to build content roadmaps, guidelines, and other documentation designed to maximize ROI.Content Design:• Writes/edits indicative and final copy for client digital products and experiences, including page/screen copy, internal documents, and… Show more Content Strategy:• Builds creative concept and brand content plans to help clients achieve business goals.• Collaborates with design and product teams to establish creative positioning and data-driven POV • Works with clients to build content roadmaps, guidelines, and other documentation designed to maximize ROI.Content Design:• Writes/edits indicative and final copy for client digital products and experiences, including page/screen copy, internal documents, and explainer content.Media Production:• Produces storyboards and scripts for internal and client multimedia work, including explainer content, voiceover copy, awards submissions, and product/feature announcements.• Establishes content production/post-production direction for video, photo, new media, and 3D work. Works closely with video production crews, producers, and motion designers from pre-production to deliverable phases. Show less
  • Tiktok
    Ux Writer
    Tiktok Feb 2021 - Nov 2021
    • Wrote and edited UI text to help users navigate social media products, including: onboarding, feature naming, promos, product tours, error messages, instructional materials. Projects included TikTok's first gaming module, Garden of Good, and the platform's effect creation tool, Effect House.• Implemented global audience model with localization (translation and contextual development) guiding copy production. • Led content audits to identify user growth opportunities and… Show more • Wrote and edited UI text to help users navigate social media products, including: onboarding, feature naming, promos, product tours, error messages, instructional materials. Projects included TikTok's first gaming module, Garden of Good, and the platform's effect creation tool, Effect House.• Implemented global audience model with localization (translation and contextual development) guiding copy production. • Led content audits to identify user growth opportunities and drive consistency across products. Balanced business requirements and customer needs in building features.• Contributed to company content standards, working to establish and maintain best practices.• Managed and prioritized projects with multiple asynchronous stakeholders, with collaboration and feedback driving consensus in product development. • Worked with UX designers and researchers to critique the visual style, interface, and interaction flow of applications and experiences. Worked with UX writers across teams to define a cohesive narrative across company products. Show less
  • Ux Rescue
    Digital Content Producer / Content Strategist
    Ux Rescue Oct 2020 - Nov 2021
    Remote
    • Increased brand awareness for user experience-focused nonprofit volunteer organization through creation of innovative digital media productions for social media and web presence.• Produced and edited landing page video with motion graphics featuring current volunteers, senior-level organizational mentors, and client organization stakeholders.• Wrote video scripts, talent release documents, and instructional filmmaking primers for on-camera interviewees.
  • Freelance
    Ux Researcher / Writer
    Freelance Sep 2020 - Nov 2021
    New York City Metropolitan Area
  • Kibébé International
    Ux Copywriter
    Kibébé International Oct 2020 - Feb 2021
    • Edited written content produced by company principals, modifying text to conform to company-wide marketing and creative standards, as well as publication guidelines.• Produced clear, concise copy for company blog, newsletters, and information pages.• Collaborated with design and marketing teams to establish tone and editorial voice.
  • Helioscopic Films, Llc
    Freelance Screenwriter/Director
    Helioscopic Films, Llc 2012 - Sep 2020
    Greater New York City Area
    Independent Film Writer/DirectorMORNING GLORY - Finalist - WeScreenplay Diverse Voices Screenwriting Competition;Semifinalist - Austin Film Fest Screenplay Competition, BlueCat Screenplay Competition, and ScreenCraft Film Fund
  • Confidential
    Contract Qualitative Researcher
    Confidential Jul 2020 - Aug 2020
    • Conducted remote, qualitative educational and organizational research using audio and observational video interviews for confidential contract project. Toolsets used included Zoom and Google Suite.• Synthesized 6+ hours of research findings to create user/participant profile, pain point analysis, and organizational recommendations.• Collaborated with 8-person freelance researcher team on researcher experiences and methodological approaches.
  • General Assembly
    Software Engineering Immersive
    General Assembly Jan 2020 - Aug 2020
    • 12-week, immersive training program focusing on web development tools and best practices. • Programming languages and toolsets covered include: Git/Github, HTML, CSS, JavaScript, Node, MongoDB, SQL, and Ruby.
  • Scheimpflug
    Lead Digital Technician/Tech Researcher/Marketing Copywriter
    Scheimpflug Jun 2019 - Dec 2019
    Greater New York City Area
    • Conducted consumer/professional broadcast tech research on wide range of motion picture and photographic equipment including 12 cinema camera systems, 21 digital still cameras, 5 action camera rigs, and 3 virtual reality/360º image platforms.• Wrote extensive copy for company public media. Broad writing accomplishments covered 10 social media posts, 3 industry event materials briefs, 4 departmental operation manual, and 1 company blog equipment review.• Oversaw and performed… Show more • Conducted consumer/professional broadcast tech research on wide range of motion picture and photographic equipment including 12 cinema camera systems, 21 digital still cameras, 5 action camera rigs, and 3 virtual reality/360º image platforms.• Wrote extensive copy for company public media. Broad writing accomplishments covered 10 social media posts, 3 industry event materials briefs, 4 departmental operation manual, and 1 company blog equipment review.• Oversaw and performed 350+ equipment checkouts - based on in-depth usability research and equipment testing - with camera personnel representing independent productions and corporate/commercial shoots. Corporate clients included Condé Nast, Complex Media, Hearst Media, AirBnB, and more.•.Trained and mentored 13 junior technicians in best practices for digital department troubleshooting, repair, and quality control. Show less
  • Scheimpflug
    Digital Technician
    Scheimpflug Jul 2016 - Jun 2019
    Greater New York City Area
    • Prepared, maintained, and quality control tested motion, stills, and production equipment in media rental inventory. • Performed equipment checkouts with wide client base, including directors of photography, camera assistants, directors, and producers. Camera checkouts included camera kit builds, troubleshooting, equipment demonstrations, and sub-rentals, when necessary. • Produced phone and email orders for digital video clients.
  • The Scofield Literary Journal
    Contributing Photographer / Content Writer
    The Scofield Literary Journal Jul 2015 - Jul 2017
    Online
    Photography contributor and feature writer at The Scofield - an arts, literature, and culture journal founded in 2015.http://thescofield.com
  • Lively Group
    Operations - Post Production Intern
    Lively Group Nov 2015 - May 2016
    Greater New York City Area
    Multi-faceted internship covered: • Office logistics, and shipping/operations department assistance• Production and post-production assistance in commercial industry (multi-platform)• Machine room operations; executive and senior management assistance.
  • Rutgers University
    Graduate Ethnographic Researcher
    Rutgers University Aug 2010 - Apr 2016
    New Brunswick, New Jersey
    • Conducted 2-year ethnographic study of media production professionals and visual artists in São Paulo and Rio de Janeiro, Brazil, gaining key insights into the interplay of social inequality and media production processes in forming political, social, and national identity. Findings resulted in 2 conference presentations and $150k+ in National Science Foundation fellowship funding over five years.• Synthesized qualitative and quantitative research data from over 600 primary and… Show more • Conducted 2-year ethnographic study of media production professionals and visual artists in São Paulo and Rio de Janeiro, Brazil, gaining key insights into the interplay of social inequality and media production processes in forming political, social, and national identity. Findings resulted in 2 conference presentations and $150k+ in National Science Foundation fellowship funding over five years.• Synthesized qualitative and quantitative research data from over 600 primary and secondary archival sources (textual, visual media, social media, interviews) into 3 field statements and a masters thesis. Show less
  • Patrick Mcmullen (Pmc) Magazine
    Contributing Content Writer
    Patrick Mcmullen (Pmc) Magazine Apr 2013 - Jul 2015
    Various
    Wrote over a dozen pop culture-focused articles, top-ten lists, film reviews, and interviews with creatives for online magazine.
  • Rutgers University–New Brunswick
    Instructor / Teaching Assistant
    Rutgers University–New Brunswick Jan 2012 - May 2014
    New Brunswick, New Jersey, United States
    • Taught and mentored senior-level social sciences undergraduate students (class size per semester: 10-12) in foundational digital filmmaking and non-linear editing techniques for 2+ years. Course led to 10-15 minute final short film projects. Course- produced films submitted and recognized in local and national film festivals.• Led student work-in-progress roundtables, focusing on constructive criticism and narrative-building.• Co-produced course curriculum in collaboration… Show more • Taught and mentored senior-level social sciences undergraduate students (class size per semester: 10-12) in foundational digital filmmaking and non-linear editing techniques for 2+ years. Course led to 10-15 minute final short film projects. Course- produced films submitted and recognized in local and national film festivals.• Led student work-in-progress roundtables, focusing on constructive criticism and narrative-building.• Co-produced course curriculum in collaboration with faculty course instructor.• Co-organized collaborative work between student teams, including production equipment exchanges, editing sessions, and student screenings with tenure-track faculty and library lab staff. Show less
  • Gallaudet University
    Administrative Assistant
    Gallaudet University Apr 2009 - Jul 2010
    Washington, D.C.
    - Administrative duties included three -executive support (University Provost, Assistant Provost, and Academic Workflow Administrator), departmental clerical and phone coverage, and office organization.- Clerical duties include database entry, administrative form processing and digitization of 20 years of hard copy files, cross-campus document delivery and payroll record collation.
  • Peikoff Mahan Law Office, P.C. (Formerly Known As Peikoff Law Office, P.C.)
    Executive Assistant/Legal Assistant
    Peikoff Mahan Law Office, P.C. (Formerly Known As Peikoff Law Office, P.C.) Apr 2007 - Aug 2008
    New York, Ny
    Within boutique entertainment law firm (1 Principal, 2 Associates):- Administrative assistance included phone coverage; office organization; legal document processing and filing, scheduling; and initiating bi-coastal and international conference calls.- Acted in personal assistant capacity for head of firm. Handled weekly personal scheduling, organization, and personal errands.- Legal assistant duties unique to an entertainment law firm i.e. remained in daily… Show more Within boutique entertainment law firm (1 Principal, 2 Associates):- Administrative assistance included phone coverage; office organization; legal document processing and filing, scheduling; and initiating bi-coastal and international conference calls.- Acted in personal assistant capacity for head of firm. Handled weekly personal scheduling, organization, and personal errands.- Legal assistant duties unique to an entertainment law firm i.e. remained in daily communication with artists, directors, writers, actors and other members of the worldwide creative community. Acted as a liaison between home office and domestic/international studios, agencies and partner law firms. Show less

William Winston Skills

Archival Research Teaching Anthropological Research Film Editing Anthropology Digital Film Participant Observation Editing Film Production Interviewing Skills Screenwriting Final Cut Pro

William Winston Education Details

Frequently Asked Questions about William Winston

What company does William Winston work for?

William Winston works for Meta

What is William Winston's role at the current company?

William Winston's current role is Content & Narrative Design.

What is William Winston's email address?

William Winston's email address is wi****@****abs.com

What schools did William Winston attend?

William Winston attended Rutgers University-New Brunswick, General Assembly, New York University, Pontifícia Universidade Católica De São Paulo, Gonzaga College High School, Tulane University.

What skills is William Winston known for?

William Winston has skills like Archival Research, Teaching, Anthropological Research, Film Editing, Anthropology, Digital Film, Participant Observation, Editing, Film Production, Interviewing Skills, Screenwriting, Final Cut Pro.

Who are William Winston's colleagues?

William Winston's colleagues are Aungnaing Oo, Aline Duval, Ansari Abdullah, Zahratun Nisa, Bridget Rushing, Kathryn Casey Bouskill, Eric Sauser.

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