Adam Williams Email & Phone Number

Seattle, Wa, Us

Washington D.C. Metro Area

● Manage digital platforms syncing to and from Salesforce, including Acoustic, EveryAction, and Capitol Canary, to maintain and bring on new functionality for the organization, such as improving data mapping for email targeting and automation, introducing PayPal donation processing, and automating payment recapture for recurring gifts● Oversee fundraising analytics and other reporting, including revenue management, donor retention, forecasting, lead generation analysis, and major donor modeling, to support organizational revenue goals and create a more diverse, sustainable, and inclusive fundraising strategy● Work with internal and external data resources to build and maintain healthy data syncs, fix technical and data hygiene issues in Salesforce and connecting platforms, and document user guidance● Monitor email deliverability data and maintain high sender reputation and inbox placement, resolving major email blockages with Gmail, Hotmail, and other email providers to reach 95+% inbox placement with all major email service providers● Oversee email list hygiene, audience targeting, and segmentation of 7-million email database; improving targeting for most active subscribers and coordinating ambitious reactivation programs to re-engage inactive subscribers● Document usage, best practices, and strategies for Salesforce, third-party platforms, and data projects ● Directed production of high-volume grassroots fundraising, digital advocacy, and programmatic email campaigns sending over 100 unique messages per month for 3 years● Managed A/B and multivariate testing program to optimize donation and engagement rates, including increasing new monthly sustaining gifts 199% in 2020 compared to 2019 conversions● Supervised three employees in digital content production team

Washington D.C. Metro Area

• Wrote and copyedited fundraising and advocacy content for LCV email program• Managed GiveGreen email program, raising over $350,000 via email for supported candidates in 2015-2016 cycle and over $330,000 in 2017-2018• Designed and analyzed test strategies to optimize donor and activist conversion rates, developed segmentation strategy to improve targeting and performance for 2.5 million-member email list• Oversaw transition from Luminate Online email marketing and donation tools to Silverpop, BSD Tools

Washington D.C. Metro Area

• Tracked email list growth, churn, and performance metrics• Ensured all member requests were handled promptly and professionally

Washington D.C. Metro Area

• Maintained database of donors and prospects to track giving, outreach, and capacity