Kun Zhang Email & Phone Number

Sydney, New South Wales, Australia

Working on a wide breadth of films and TV content, as a strategic marketing leader in the Universal Pictures Home Entertainment team in Australia, I get to formulate marketing campaigns to bring Entertainment content into Australians’ living rooms. I inspire creativity, shape strategies and drive changes by working collaboratively with Head Office, International and Internal stakeholders. In 2023, released The Super Mario Bros. Movie, which becomes the all-time Number 1 Home Entertainment release in Australia.

Sydney, New South Wales, Australia

Developing and managing strategic marketing plans for New Release films across Universal Sony portfolio to drive awareness and influence conversion for each release across all windows.Working collaboratively with Head Office and internal management team to make smart commercial decisions for all releases, including dating, pricing, franchise strategy and trade support, all of which are underpinned by a consumer-focused approach.Responsible for title P&L, forecasting and reporting. Working closely with Finance and Sales team to track Digital and Physical sale performance.Own the media briefing and marketing investment, overseeing local Media, Publicity and Creative agencies to deliver first-class campaign activities across multiple channels, including OOH, Digital, Programmatic, Media partnerships and creators. Working closely with internal sales team to formulate and facilitate effective trade activations and to ensure an effective sell-in for Digital and Physical retailers. Participating in company initiatives and projects, including message testing and Product Manager Process Review.

Sydney, Australia

Creating and executing holistic marketing campaigns for local and global TV, Film and Special Interest releases across 7 parent and partner studios with over 55 new releases each year. Responsible for TV portfolio’s profitability. Managing P&L, pricing as well as preparation of budget, reporting and forecasting. Formulate buy-in for releases and present to both internally and with key external partners.Managing BBC Studio's TV and Special Interest portfolio’s physical release. Recommending release strategy for each title, dating, pricing and consumer and trade marketing activities. Unlocking strategic partnership opportunities to create new consumer experiences and touch points. The lead for Universal Symphony and One Sony projects.

Sydney, Australia

Managing the Physical and Digital release of TV and Special Interest titles in Australia from across 5 studios with over 50 new releases each year including key franchises such as A Place To Call Home, Outlander, The Crown and NCIS.Responsible for developing and executing marketing plans that consists of franchise and SKU strategy, forecasting, P&L management, franchise stock movement analysis, retail strategy, media and PR campaign management, briefing packaging, POS and campaign assets, event management as well as post-analysis.Created and executed industry award-winning* campaigns for Number 1 Australian TV series - New Release Title of the Year in 2018 and 2019. (* AHEDA, A Place to Call Home)Also managed New Release movie Downton Abbey.

North Sydney

Managing Professional AV Products (Professional Bravia, Business Projectors) and Home Theatre Projectors across Australia and New Zealand. Responsible for budgeting, forecasting, product launch, go-to-market strategy, marketing communications,event planning, advertising and promotional activities and inventory management. With one Marketing Assistant directly reporting into this position.

North Ryde

Managing the complete business operation of Medical Business Unit across Australia and New Zealand.

North Ryde

Assisting Product Managers from Professional Display, Security, Video Conferencing and Digital Print categories within Sony Professional Division.Responsible for product managing Medical category from 2010 - 2012.

Hornsby

Directly responsible in monitoring and managing all marketing and advertising spend; developing annual plans and in turn providing monthly updates to ensure all business expenditures are in line with agreed budgets.

Gordon

Coordinating and participating in a variety of marketing and sales activities within IMP, which support the implementation of the strategic plan.

Mini Mba In Digital Marketing, Social Media Strategy

Upon completing the course, I have gained confidence to develop a comprehensive and effective social media strategy. Familiarised.

Bachelor’S Degree, Marketing And Accounting