William Rock Email & Phone Number

United States

Minneapolis, Minnesota, United States

Minneapolis, Mn

Oversaw strategy development and management of global account teams to drive sugar reduction strategies and improve effectiveness of cross-functional resources for key customers generating 40% of North American P&L of leading global supplier of food and beverage ingredients to food and beverage industry customers. Led management of strategies to drive focus on sustainability, sugar reduction, and clean labels in alignment with customer objectives. Developed and implemented improve forecasting methods and provided training for account teams.

Minneapolis, Minnesota

Directed management of beverage and dairy segment in North America. Created and implemented sugar reduction strategies for customers, transformed regional strategy to segment-based strategies for two North American segments. Recruited and built sales team, trained and mentored sales team on building strategic relationships with suppliers to customers. Regularly attended and provided expertise in customer conference calls and sales meetings.

Minneapolis, Mn

Led sales activities and managed account relationship with General Mills account. Strengthened account relationship by expanding and deepening account relationships across multiple divisions of account organization, as well as multiple customer departments, including Marketing, Procurement, and R&D groups. Oversaw management of key customer projects in collaboration with customer teams and conducted negotiations of complex contracts. Collaborated with other members of Global Major Account team and Global Sales team, Provided leadership for Account Managers.

Minneapolis, Mn

Led and managed sales strategy development and execution across business units for two key accounts. Developed prioritized list of all sales growth objectives and goals across ten company business units, including sales targets and budgeting. Published and communicated quarterly sales performance reports. Planned and led semi-annual sales meetings. Conducted key analysis on sales performance against budgets and market development. Aligned customer goals with business unit specific objectives and strategy. Cultivated and maintained corporate level relationships at customer. Drove and facilitated resource planning and key results area development (one direct report and directed three teams of eight to 12 sales reps in matrix and cross business unit structure).

Minneapolis, Mn

Oversaw cross-functional team focused on development and commercialization of new health and wellness ingredient solution. Fostered open and collaborative approach in customer relationships, resulting in market-needs based value proposition. Launched innovative functional ingredient brand focused on delivering sustainable growth and profitable health and wellness ingredient. Managed all functional resources in all aspects in product and commercial development lifecycle for a new ingredient. Developed branding strategy and customer value proposition focused around health and wellness consumer. Managed primary operations team in developing in-house manufacturing capabilities.

Supervised team to develop and implement regional strategic plans. Leveraged and adapted global best practices in pricing, go-to-market effectiveness, and portfolio management to meet needs of complex and diverse region. Delivered year-over-year contribution margin enhancement of 50% through elimination of low performing SKUs and fostering replacement with new technologies. Guided regional sales organization effectiveness initiative in development, training, and execution of global selling process.

Led cross-functional selling team using strategic selling techniques at existing and new customers to drive top and bottom line sales growth. Won two new customers generating $250,000 each in new margin. Drove both top and bottom line growth at existing customer base by 10% year-over-year.

Guided design and implementation team of global cost of goods program to enable transition from five individual plant costing models (spreadsheet-based) to networked, common database platform (with plant locations in EU, NA, and China). Delivered common and distributed plant costing model to allow cycle time reduction of one week on monthly basis, providing senior management with ability to understand plant operational variances based on input cost, volume, and product mix. Enacted improvements to foster more effective tools to evaluate individual product profitability and enable more effective product margin management.

Drove delivery of client projects on time and within budget while maintaining and developing long-term client relationships. Implemented distributed network solutions as well as activity-based management solutions. Delivered successful solutions to range of clients from airline, auto, healthcare, and educational industries.