● Project managed transition from legacy fundraising database (Sage FR100) to new platform (iMIS) for the Second Harvest Food Committee under contract November 2014 - June 2016.  ● Assessed and managed data integrity, data mapping, query design, and development of process/work flow. _______________________________________________________________________________

Temporary Contract Employment assisting with the Society's event season.

● Increased monthly donor file by 30%, with a retention rate of 95%.   ● Generated ~$500K annual revenue by acquiring new donors and retaining current donors.   ● Stabilized fiscal revenue and increased monthly donor base and revenue by customizing appeals to donors based on specific postal code demographics.  ● Created annual budget with revenue, expense, ROI and KPI targets.   ● Designed and executed 5 integrated direct response campaigns annually.   ● Managed integrated direct response across direct mail, web, email, Twitter and Facebook, which involved coordination with Communications and Development teams.   ● Analyzed all response, transactional and historical data to develop campaign strategies.

● Generated revenue of $5M annually through a donor base of 120K and new donors, which involved:      o Increasing communications to donors and prospective donors through cultivation and stewardship efforts.       o Converting a traditional public television station from a telethon and membership-based fundraising model to a direct response and donations-based model.  ● Developed and executed integrated direct response campaigns, with post-campaign analysis, for 12 annual campaigns. _______________________________________________________________________________

● Contributed to the overall Development Department revenue of $135M.   ● Generated significant increase in response rate and revenue for the annual giving campaign through revitalized stewardship and cultivation methodology, which involved:       o Developing and executing Faculty and Annual Giving direct response campaign strategies using alumni data to acquire $2.5M in annual gifts.       o Injecting new engagement style into the annual giving program, targeting alumni through customized appeals, referencing their faculty, dean, and grad year.

● Spearheaded the conversion and rebranding of a traditional small lithography print operation into a modern digital operation, which involved:      o Providing expertise on personalized communications and training legacy staff      o Creating new digital processes and workflow      o Developing digital business clientele-base from traditional lithographic print buyers _______________________________________________________________________________

● Sought out data specialists throughout North American JWT network to form a team of 8 data specialists working on projects for clients throughout North America.  ● Led team of specialists while maneuvering through multiple mergers, which involved representing the team internally and externally, establishing solid processes, and directing development of predictive modeling.  ● Spearheaded strategy and tactical development for successful integrated direct response campaigns.