William M. Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York City

My role involves working within the measurement solutions team to understand global measurement needs, onboarding new measurement partnerships, and deliver best practices in measurement for our advertisers within Uber Eats and Rides app.• Managed and supported business deals to establish global measurement partnerships, contributing to +100% increase in solution availability for Uber Eats and Rides advertisers.• Supported third-party measurement of over $50M in ad spend, enhancing campaign insights and influencing reinvestment strategies.• Established and managed third-party campaign measurement for advertisers globally, improving measurement accuracy and facilitating data-driven campaign adjustments.• Provided measurement consulting to sellers on solutions such as brand lift, sales lift, foot traffic, and incremental reach, resulting in global adoption of recommended strategies.• Drove adoption of third-party measurement partnerships, underscoring Uber Advertising’s platform value and supporting growth in measurement usage across the platform.• Spearheaded “Lift Express” with Kantar, a first-to-market solution that delivered cost effective brand lift studies to global markets, expanding access to measurement for low-feasibility markets.• Advised sales teams on upselling measurement as a campaign feature, resulting in secured incremental revenue in global markets across non-endemic and CPG brands.• Developed and led training exercises, enhancing internal and external understanding of measurement tools and best practices, leading to improvement in adoption and use.Results:• Significantly improved the comprehension and adoption of measurement solutions among sales teams and advertisers globally• Enhanced the effectiveness and scalability of measurement support through the development of data-driven guidelines and best practices• Fostered stronger partnerships with measurement vendors, leading to more comprehensive, insightful, and robust measurement

New York City Metropolitan Area

• Conducted measurement research on $100M in advertising, leading to a significant reinvestment by optimizing campaign effectiveness and showcasing measurable returns.• Managed the execution of over 40+ research studies, including brand lift, attribution, and search engagement directly contributing to achievement of clients’ business KPIs.• Presented campaign performance reports to internal and external stakeholders, enhancing client trust and supporting strategy adjustments.• Contributed to maintaining NBCU’s normative benchmarks and developing summary roll-ups for major events, enabling consistent performance tracking and cross-event comparisons.• Collaborated cross-functionally on high-visibility tentpole events (World Cup, AGT, Top Chef, BravoCon), facilitating comprehensive campaign measurement.

New York City Metropolitan Area

• Led global project management for multiple research studies, ensuring timely completion by aligning on goals, timelines, and deliverables.• Developed and implemented survey and data strategies by defining data specifications and managing daily communication with internal teams to maintain data quality standards.• Created custom reports for big tech clients, supporting data-driven decisions in their GTM strategies.• Improved project efficiency leading to consistent, on-time project completion.

Houston, Texas, United States

• Developed, updated, and maintained presentations, databases, and spreadsheets used by future interns/employees• Perform reporting and monitoring of client consumption data in a timely and accurate manner• Regular communication with clients about their utility analysis and presenting their insights• Provide forecast analysis for client’s utilities consumption and cost

Houston, Texas, United States

• Assisted an average of 10 guest per night in creating their designs and final product.• Supervised 6 employees during workshop hours and their schedules.• Ordered and maintained multiple stores inventory.• Resolved Customer inquiries and customer service through phone and emails.• Directed stores and production line by inspecting and ensuring quality maintains within company standards.

Houston, Texas, United States

• Tutored for the following courses: Econometrics, Introduction to macroeconomics & microeconomics, Capital Markets, Intermediate macroeconomics & microeconomics, Introduction to economic statistics, International exchange rates, Calculus for Business & Social Sciences.• Help in greeting and sitting an average of 15 tutees in need of assistance per shift. Answering Phones for any questions or concerns in regard to LAUNCH.

Houston, Texas, United States

• Support Team, Filed Expense Reports, Catering, Journey Management Plan Filing.• Updated department contact information using Microsoft Excel, PowerPoint, and Word.• Assistance to teams involved in department located worldwide.

Master Of Arts - Ma, Applied Economics

Bachelor Of Science - Bs, Economics

Activities and Societies: Economic SocietyBachelor’s Degree Honor — Cum Laude