*Brand marketing subject matter expert.  Implements the execution of the portfolio’s hotel marketing strategy. *Deploys paid media campaigns, monitors return on ad spend (ROAS) and optimizes ROAS based on most profitable tactics. *Monitors the effectiveness of each hotel’s OTAs, 3rd party listings and social media strategies across multiple platforms.*Support the hotel sales department with media design and execution through agency partners.*Work with vendors to manage paid search, creative, paid listings, and pay-for-performance advertising opportunities.

⦁ Concepted a first of its kind touchless wellness facility and opened the first stand-alone Himalayan salt room in Atlanta, Georgia. Identified and led team of architects, contractors and vendors to bring vision to reality within budget and build-out timeframe. ⦁ Developed brand identity. Led strategic conversations around business strategy, creative concepts, marketing strategy and execution of brand to generate awareness and customer acquisition with external web designers, PR agencies, content platforms and influencers. ⦁ Developed strategic partnerships with local wellness leaders for co-branded experiences, promotions and media exposure.⦁ Managed day-to-day experiences, direction and guidance of business. Used campaign data and content insights to turn learnings into actionable insights.⦁ Conducted case studies and pilot studies on the effects of meditation with sound therapy and dry salt therapy. Participated in research project "Halotherapy’s Impact on COVID-19" with the Global Wellness Institute (2022 Research).

•Collaborated and led internal teams, agencies and partners to implement paid and owned media marketing strategies to build brand equity, generate hotel bookings and drive content consumption. Oversaw photo/video asset development. Managed updates and offers on EVENHotels.com and third party sites.•Managed the content strategy and editorial team for the brand’s travel + wellness site, Wellwellwell.com; developing original content with wellness and lifestyle experts as well as curating content with partners including Sharecare and Rodale Publishing. Create email communications to subscribers and brand’s marketing database.•Managed and optimized the brand’s multi-platform social media strategy to reach wellness minded travelers and distribute wellness travel content; social platforms include Flipboard, LinkedIn, Facebook, Twitter, YouTube and Sharecare.com.•Oversaw and fostered relationships with media, hospitality partners and advisory board members; collaborating with them to deliver on business objectives as well as ensure content and involvement with the brand is fulfilled. Media Relationships included Well+Good, mindbodygreen and AFAR.

•Developed integrated, cross platform marketing campaigns for original television programming premiers including Prospectors and Reel Rivals.•Drove strategic thought, action and process around how owned media is used, integrated and packaged for television marketing efforts. Created new, promotional relationships with relevant brands to further consumer reach and awareness beyond owned media assets.•Managed external partnerships and creative agencies, overseeing campaign timelines, providing creative direction and reporting on final deliverables.

Marketing Manager, PGATOUR.COM•Led integrated marketing campaign strategies that drove product usage, site traffic and content consumption for PGATOUR.COM, resulting in over 3 Million mobile app downloads and increase in site traffic up 26% YTD. •Managed creative messaging and media mix for promoting live streaming events on PGATOUR.COM which drove 25% of total live video streams.•Identified social media tools and platforms for cross-functional teams such as Editorial, Sales and Product Marketing to socialize with fans; recent platforms identified include Instagram, GetGlue, Google+ and Viddy.•Analyzed website traffic trends, translated consumer insights to business objectives and created quarterly marketing reports for PGA TOUR.

•Developed and implemented strategies driving traffic and sales for the NASCAR.COM Superstore contributing to $22M in annual online revenue.•Managed branding and promotional messaging for ads, database marketing, radio, TV, video and social media tactics. Holiday campaigns promoting merchandise from the NASCAR.COM Superstore drove over $1.5M in sales YOY.•Analyzed and developed weekly reporting measuring the effectiveness of marketing tactics driving site traffic and AOV; monitored competitive brands and managed external agency. •Founded and implemented NASCAR’s social media strategy for Facebook, Twitter and MySpace; managed day-to-day engagement, content sharing and fan acquisition for NASCAR.

•Led brand strategy and oversaw execution of multi-million dollar integrated campaigns that drove millions of unique users to EarthLink.net for product and service subscription. •Managed relationships with internal teams as well as external creative agencies providing strategic briefs, brand guidelines and consumer messaging. •Fostered sponsorships with local organizations to develop co-branded offers and marketing tactics such as print, email and online ads to acquire new Internet service subscribers.

•Developed and managed Reseller, Affiliate and Referral Partner Programs. These programs had more than 10K enrolled partners and contributed more than $21M in annual gross sales.•Designed marketing collateral and oversaw acquisition and retention tactics. Analyzed market research; trained customer-service and field sales representatives on new programs and pricing structures.