Carrie Wright Email & Phone Number

*Brand marketing subject matter expert. Implements the execution of the portfolio’s hotel marketing strategy. *Deploys paid media campaigns, monitors return on ad spend (ROAS) and optimizes ROAS based on most profitable tactics. *Monitors the effectiveness of each hotel’s OTAs, 3rd party listings and social media strategies across multiple.

Atlanta, Georgia

⦁ Concepted a first of its kind touchless wellness facility and opened the first stand-alone Himalayan salt room in Atlanta, Georgia. Identified and led team of architects, contractors and vendors to bring vision to reality within budget and build-out timeframe. ⦁ Developed brand identity. Led strategic conversations around business strategy, creative.

Greater Atlanta Area

• Collaborated and led internal teams, agencies and partners to implement paid and owned media marketing strategies to build brand equity, generate hotel bookings and drive content consumption. Oversaw photo/video asset.
• Managed the content strategy and editorial team for the brand’s travel + wellness site, Wellwellwell.com; developing original content with wellness and lifestyle experts as well as curating content with partners.
• Managed and optimized the brand’s multi-platform social media strategy to reach wellness minded travelers and distribute wellness travel content; social platforms include Flipboard, LinkedIn, Facebook, Twitter, YouTube.
• Oversaw and fostered relationships with media, hospitality partners and advisory board members; collaborating with them to deliver on business objectives as well as ensure content and involvement with the brand is.

Greater Atlanta Area

• Developed integrated, cross platform marketing campaigns for original television programming premiers including Prospectors and Reel Rivals.
• Drove strategic thought, action and process around how owned media is used, integrated and packaged for television marketing efforts. Created new, promotional relationships with relevant brands to further consumer.
• Managed external partnerships and creative agencies, overseeing campaign timelines, providing creative direction and reporting on final deliverables.

Greater Atlanta Area

• Marketing Manager, PGATOUR.COM
• Led integrated marketing campaign strategies that drove product usage, site traffic and content consumption for PGATOUR.COM, resulting in over 3 Million mobile app downloads and increase in site traffic up 26% YTD.
• Managed creative messaging and media mix for promoting live streaming events on PGATOUR.COM which drove 25% of total live video streams.
• Identified social media tools and platforms for cross-functional teams such as Editorial, Sales and Product Marketing to socialize with fans; recent platforms identified include Instagram, GetGlue, Google+ and Viddy.
• Analyzed website traffic trends, translated consumer insights to business objectives and created quarterly marketing reports for PGA TOUR.

Greater Atlanta Area

• Developed and implemented strategies driving traffic and sales for the NASCAR.COM Superstore contributing to $22M in annual online revenue.
• Managed branding and promotional messaging for ads, database marketing, radio, TV, video and social media tactics. Holiday campaigns promoting merchandise from the NASCAR.COM Superstore drove over $1.5M in sales YOY.
• Analyzed and developed weekly reporting measuring the effectiveness of marketing tactics driving site traffic and AOV; monitored competitive brands and managed external agency.
• Founded and implemented NASCAR’s social media strategy for Facebook, Twitter and MySpace; managed day-to-day engagement, content sharing and fan acquisition for NASCAR.

Greater Atlanta Area

• Led brand strategy and oversaw execution of multi-million dollar integrated campaigns that drove millions of unique users to EarthLink.net for product and service subscription.
• Managed relationships with internal teams as well as external creative agencies providing strategic briefs, brand guidelines and consumer messaging.
• Fostered sponsorships with local organizations to develop co-branded offers and marketing tactics such as print, email and online ads to acquire new Internet service subscribers.

Greater Atlanta Area

• Developed and managed Reseller, Affiliate and Referral Partner Programs. These programs had more than 10K enrolled partners and contributed more than $21M in annual gross sales.
• Designed marketing collateral and oversaw acquisition and retention tactics. Analyzed market research; trained customer-service and field sales representatives on new programs and pricing structures.