Scott Wright Email & Phone Number

With more than 25 years of marketing research experience (heavily biased to quantitative), my clients rely on me to design the right solution to answer their most critical research needs. Responsiveness, dedication, and a commitment to "telling it like it is"​ have been hallmarks of my consulting. While the vast majority of my experience is in quantitative techniques, I've moderated qualitative research and am very comfortable designing techniques that blend research boundaries. Key Industry Experience: CPG: (Pet Food, Frozen Meals, Batteries, OTC Healthcare, HBA)Rx: (Diabetes, Depression, Antipsychotics, ED, Antivirals)Quick-Serve Restaurants, Portable Devicese-Commerce, Digital Marketing and Marketing Research, WOMSignificant Accomplishments:Led BASES Rx business efforts, including staff development, service definition, and model framework.Built BASES 1st generation Rx model; reinvented DTC forecasting framework and built new model.Built key client base for BASES Professional Healthcare Division, generating strong relationships while growing revenue to over $5MM.Led $10MM in yearly revenue while traveling weekly to NJ Office as senior support staffGrew smaller CPG clients to significant contributors ($2MM+) in both Cincinnati and NJ RegionsDesigned and led digital measurement programs for Olympics and World Cup Led QSR screening and forecasting efforts for BASES organizationHeaded up Miami University Recruiting Team for 10 yearsCareer HistoryVice President, Directions Research: 2012- CurrentSenior Director, Analytic Partners: 2011 – 2012Vice President, Nielsen Online: 2009 – 2011Vice President, BASES Professional Healthcare Division: 2004 – 2009Analyst/Manager/Director/Vice President BASES (CPG/QSR/Healthcare): 1995 – 2004 CAPI Programmer, BASES: 1993 – 1995

Listed skills include Analytics, Marketing Research, Forecasting, Market Research, and 22 others.

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  Vice President, Client Service

  Directions Research, Inc.

  Loveland, Oh, Us