Wajiha Suboor Email & Phone Number

Toronto Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

• Researched and analyzed audience patterns to develop a content strategy and editorial calendar focused on social media growth and SEO optimization.
• Innovated with new social media platforms including Reels and TikTok, to create an online presence wherever audience was active and engaged.
• Launched What A Relief blog, sharing stories from the field, impact of our work, and humanitarian issues.
• Created ebooks, downloadable kits, and other pieces of content to serve our audience and increase engagement.
• Worked closely with other organizations to increase our reach and awareness.

Toronto

• Senior Content Strategist, BSM Wireless April ’15 – Current
• Create multi-media campaigns combining diverse marketing strategies to targeted segments.
• Developed annual and quarterly marketing plans that meet key organizational objectives, using market research and industry knowledge.
• Launched and coordinated BSM Technology Innovation Award, selecting the right influencer and platform for promotion.
• Leveraged Google Analytics, Hubspot, and Salesforce to measure engagement for all marketing efforts to derive actionable insights.
• Managed multiple service providers and vendors to delivers expected outcomes.

49 Front Street, Toronto

• Develop editorial calendar and managed a team of nine editors to create content streams with quality and impact.
• Drove brand awareness through successful social media strategy to promote engagement and growth.
• Cultivated an engaged community using CRM tool to convert audiences into subscribed communities.
• Assisted in developing key partnerships by identifying integration points aligned with our audience and developing content and media strategies to support each.

• Designed and developed content marketing blog to help client establish brand using Wordpress and knowledge of HTML5.
• Formalized brand objectives to create the website’s content strategy and tone.
• Copy edited multiple blog posts and outlined a preliminary social media strategy.
• Assisted in the hiring and training of writing staff to produce quality content.

200 Bay Street, Toronto

• Pre-screened focus groups to reflect the desired demographic of each client’s brand.
• Created metric reports to identify trends and micro-trends from each session.
• Developed strong network with numerous executives and CEOs securing high-profile clients.

One Yonge Street, Suite 204 Toronto

• Worked in a cross-functional team and gained experience into various aspects of the printing process, and provided assistance to all departments.
• Conducted extensive research to contact appropriate sources for fact-checking ensuring timely publications.
• Compiled an extensive database of contacts in preparation for launch of their men’s blog.

2300 Yonge Street, Toronto

• Represented the NMAF at various magazine launches and exhibitions, helping the Foundation build strong relations with past winners and current nominees.
• Wrote and edited numerous blog posts and promotional material for the 2012 Gala utilizing multiple platforms such as Wordpress and Facebook.
• Contacted all magazine publications in Canada to assist with the submissions process, resulting in many first time applicants.
• Researched previous winners and compiled information briefs for interviews on the NMAF website.

Honours Bachelor Of Science, English Literature And Biology

Magazine And Web Publishing

Education record