Bryan Wu Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Original member of a bootstrapped DTC health start-up, developing the recommendation engine, product offering, and growth hacking strategies for a DNA-tailored personalized vitamins service
• Upgraded company’s vitamin recommendation algorithm by analyzing white-space opportunities and developing bespoke models within genetics & user lifestyle data, increasing subscription AOVs and cart values by 20%
• Established the marketing analytics framework, and executed UGC creative… Show more
• Established the marketing analytics framework, and executed UGC creative testing across multiple FB campaigns, exceeding agency baseline CTRs and engagement metrics of ads by 2-3x
• Dissected and optimized landing page, checkout, and quiz sales funnels while hedging company’s LTV:CAC through extraction of customer behaviour data and generation of cost-effective marketing tactics
• Created event tracking taxonomy, live Mixpanel product dashboards, & financial forecasting tools in collaboration with outsourced developers, to streamline customer acquisition and activation analytics for founders.

Toronto, Canada Area

• Data strategist of a Direct Response & Affiliate Marketing company, managing Customer Retention, Fraud, & Financial Analytics, to drive an ongoing $5-6 million free trial & subscription portfolio focused in the.
• Developed strategic LTV/CPA models, segmentation methods, & predictive metrics for optimizing daily conversions & rebills from 100+ Affiliate Marketing traffic sources, and hedging of fraudulent transactions
• Innovated ranking… Show more
• Innovated ranking algorithms & retention KPIs by mining, manipulating, and wrangling databases of 20 Million+ activation, rebill, & upsell transactions using Python & SQL, for improved cohort & segment analysis of.
• Performed AB Testing & Variance Analysis on new proprietary upsell & rebill strategies, customer decline salvage discount models, and fraud detection features, saving 25% in total user acquisition costs and.
• Owner of organization’s BI framework of product, sales, and operational Tableau dashboards, for data storytelling to executives, anomaly detection for finance & operations teams, and intelligent alerts for affiliate.

Toronto, Ontario, Canada

Toronto, Ontario

• Optimized business analytics and insights for Scotia Capital’s central data platform, synthesizing large amounts of intraday trades to lead operational and strategic analysis from 40+ trading systems
• Enhanced trade-related and reference data models for Equities, Fixed Income, and Structured products to improve ease of analysis of incoming $1M+ valued trades for internal Market Risk clients
• Developed new analytical trading tools and automated client reports combining… Show more
• Developed new analytical trading tools and automated client reports combining Excel, SQL, VBA, Crystal Reports, improving efficiency of operational workflows and in-production projects by 50%
• Implemented a Data Quality infrastructure to analyze trades & positions across 25 ETD and OTC Derivatives, achieving 98% accurate and compliant data for Stress Testing, VAR, and regulatory reports
• Defined strategic implementation lifecycles, testing scenarios, and business requirements for new capital markets platforms, to provide better visibility into incoming data for capital analysis and risk management Show.

Ontario, Canada

• Maximized and scaled visibility of an $800 Million quota, effectively synthesizing large datasets and ad-hoc queries into financial models and automated Excel dashboards for strategic and revenue planning
• Conducted quantitative analysis on 300+ corporate customers’ financial and sales data, correlating Key Business Drivers and revenue metrics to maximize Return On Investment and discover new sales opportunities
• Generated 15%+ revenue growth opportunities for the National… Show more
• Generated 15%+ revenue growth opportunities for the National Education Sales Team by performing White Space and Year-over-year trends analysis against Run Rates, Volume Licensing Agreements, and Offerings
• Delivered revenue-driven insights in monthly forecasts to 9 Sales Directors in the financial services, technology, retail, and public sectors to qualify upcoming deals in the pipeline Show less

Waterloo, Ontario

• Selected as 1 of 9 students amongst 100 applicants, operating in a high involvement team dynamic for devising and coordinating all events of Waterloo Orientation for 1000 new math faculty students
• Led and facilitated 20 volunteer leaders to ensure efficient operations while establishing an entertaining and social environment for successful student engagement

Ontario, Canada

• Forecasted and budgeted quarterly and full year outlooks to capture financial picture of 5 client ministries
• Revamped and integrated the Ministry’s 200 Business Units framework to maximize efficiency in cost recoveries and allocations
• Audited delegated authorization Ontario Ministry clients to ensure clear lines of accountability

Ontario, Canada

• Derived secure credit limits ($50K-$200K) for new onboarding clients by researching and analyzing transactions in credit scores and reports
• Controlled the organization’s credit exposure by effectively authorizing the release of large customer purchases
• Conducted collection calls on past due corporate accounts, clearing over $200k in outstanding accounts receivables

Bachelor’S Degree, Mathematics, Financial Analysis & Risk Management

Professional Trading Masterclass, Accelerated Trading And Portfolio Management Program

• Final Examination Mark = 93% - Distinction • Statistical Distribution of Asset Returns, OHLC Volatility calculation, Implied Volatility.