Sr Director, Global Digital Marketing Transformation
CurrentAccelerating Digital Marketing Velocity
Apr 2024 - Present
AeroLeads people directory · profile
Xavier Vidal Email & Phone Number
Global Executive | Digital Marketing | Marketing Strategy | Demand Generation | Product Management | Go-To-Market Strategy
at
Workday
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Global Executive | Digital Marketing | Marketing Strategy | Demand Generation | Product Management | Go-To-Market Strategy
Location
Austin, Texas Metropolitan Area, United States
Company size
Who is Xavier Vidal? Overview
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Quick answer
Xavier Vidal is listed as Global Executive | Digital Marketing | Marketing Strategy | Demand Generation | Product Management | Go-To-Market Strategy at Workday, a company with 13238 employees, based in Austin, Texas Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Xavier Vidal.
Xavier Vidal previously worked as Sr Director, Global Digital Marketing Transformation at Workday and SVP, Marketing Strategy, Operations & Transformation at Dell Technologies. Xavier Vidal studied at Texas Mccombs School Of Business.
Company email context
Email format at Workday
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Workday
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Profile bio
About Xavier Vidal
Senior marketing, operations & business unit leader who builds & inspires teams to innovate, collaborate, and optimize customer experiences that drive differentiated growth & profitability. Experienced in leading cross-functional global organizations and large-scale transformations with a track record of outperforming the market, improving efficiency, and developing talent. Areas of expertise: Marketing Strategy & Demand Generation: Strategic Go-To-Market Alignment ● Value Proposition & Brand Building ● Segmentation, Analytics & Targeting ● Digital Marketing ● Product Led Growth ● Account Based B2B Marketing ● Customer Experience AutomationBusiness Transformation & Operations: Vision alignment ● Cross-functional leadership ● Multi-year P&L Planning ● Large Scale Change Management ● OPEX & ROI Optimization ● KPI & OKR setting ● Data Science & Customer Analytics ● Sales & Marketing TechnologyBusiness Unit Management: P&L Management ● Product Portfolio Planning & Management ● SAAS & Product Led Marketing ● Positioning & Messaging ● Pricing & Competitiveness ● Go-To-Market Optimization ● Sales Enablement ● Specialist Sales ● Direct & Partner Sales
Current workplace
Xavier Vidal's current company
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Workday
9 roles
Xavier Vidal work experience
A career timeline built from the work history available for this profile.
Svp, Marketing Strategy, Operations & Transformation
Led marketing digital transformation, created Dell’s first automated campaigns powered by artificial intelligence, built global customer data analytics capabilities, evolved delltechnologies.com customer experience, launched APEX SAAS marketing capabilities and optimized global marketing operations. Led an organization of 500+ team members and $200M+.
Jul 2018 - Apr 2022
Vp & Gm, Regional Solutions Group
Led Dell’s PCs, Servers & Storage go-to-market, business planning, product marketing & messaging, pricing, assortment planning, and specialist sales in Latin America. Led a $3B revenue per year business with more than 100 cross-functional team members.
Dec 2016 - Jul 2018
Vp, Regional Performance Marketing
Led all marketing functions across 20+ countries, including digital marketing, experiential, account-based marketing, external communications, social media marketing, market research & partner marketing. Led an organization of 50+ team members and multi-million dollar budget.
Jun 2015 - Dec 2016
Director, Sales Business Operations
Led the business review process, strategic planning, and cross-functional organization alignment between business units, support functions and sales.
Aug 2013 - Jun 2015
Director, Product & Services Marketing
Accelerated Datacenter solutions growth through product planning, solutions demand generation, portfolio management, sales training & incentives.
Dec 2010 - Aug 2013
Consultant, Product Management Rotation
Drove double-digit product pipeline and revenue growth through demand generation, product messaging, sales incentives, pricing, messaging, contests & training. Rotated through Latitude, OptiPlex, Precision, PowerEdge, PowerVault, Compellent & EqualLogic product lines.
Jun 2004 - Dec 2010
Sales, Marketing & Operations Director (Imc $2M+ Systems Integrator Owned By Eica Group)
Eica Group
Responsible for Sales, marketing, and business operations (~40 employees). Led go-to-market plan that shifted focus from hardware to services.
Dec 1999 - Jul 2002
Business Development Manager, Individual Contributor (Eica Group Corporate)
Eica Group
Developed new business plans for Kia, Mazda, Case New Holland, Bombardier, Continental General Tire and Wurth product lines
Feb 1998 - Dec 1999
Team & coworkers
Colleagues at Workday
Other employees you can reach at workday.com. View company contacts for 13238 employees →
MG
Mateusz Głogowski
Colleague at WorkdayWarsaw, Mazowieckie, Poland, Poland
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JF
Jim Fields
Colleague at WorkdayBrooklyn, New York, United States, United States
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AP
Andra Peterson
Colleague at WorkdayLawrenceville, Georgia, United States, United States
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SS
Sean Salter
Colleague at WorkdaySalt Lake City Metropolitan Area, United States, United States
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AC
Atif Chaudhri
Colleague at WorkdayClover, South Carolina, United States, United States
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BK
Ben Knight
Colleague at WorkdayLivermore, California, United States, United States
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RB
Ron Bonenfant
Colleague at WorkdayDrexel Hill, Pennsylvania, United States, United States
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TS
Tammy Snow
Colleague at WorkdayEdmonds, Washington, United States, United States
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KP
Katya Palczynski
Colleague at WorkdayBoston, Massachusetts, United States, United States
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EA
Emir Akpala
Colleague at WorkdayDublin, County Dublin, Ireland, Ireland
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Mateusz Głogowski
Colleague at WorkdayWarsaw, Mazowieckie, Poland, Poland
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JF
Jim Fields
Colleague at WorkdayBrooklyn, New York, United States, United States
View →
AP
Andra Peterson
Colleague at WorkdayLawrenceville, Georgia, United States, United States
View →
SS
Sean Salter
Colleague at WorkdaySalt Lake City Metropolitan Area, United States, United States
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AC
Atif Chaudhri
Colleague at WorkdayClover, South Carolina, United States, United States
View →
BK
Ben Knight
Colleague at WorkdayLivermore, California, United States, United States
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RB
Ron Bonenfant
Colleague at WorkdayDrexel Hill, Pennsylvania, United States, United States
View →
TS
Tammy Snow
Colleague at WorkdayEdmonds, Washington, United States, United States
View →
KP
Katya Palczynski
Colleague at WorkdayBoston, Massachusetts, United States, United States
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EA
Emir Akpala
Colleague at WorkdayDublin, County Dublin, Ireland, Ireland
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2 education records
Xavier Vidal education
Education record
Bachelor Of Science - Bs, Industrial Engineering With Minor In Systems Engineering
FAQ
Frequently asked questions about Xavier Vidal
Quick answers generated from the profile data available on this page.
What company does Xavier Vidal work for?
Xavier Vidal works for Workday.
What is Xavier Vidal's role at Workday?
Xavier Vidal is listed as Global Executive | Digital Marketing | Marketing Strategy | Demand Generation | Product Management | Go-To-Market Strategy at Workday.
Where is Xavier Vidal based?
Xavier Vidal is based in Austin, Texas Metropolitan Area, United States while working with Workday.
What companies has Xavier Vidal worked for?
Xavier Vidal has worked for Workday, Dell Technologies, and Eica Group.
Who are Xavier Vidal's colleagues at Workday?
Xavier Vidal's colleagues at Workday include Mateusz Głogowski, Jim Fields, Andra Peterson, Sean Salter, and Atif Chaudhri.
How can I contact Xavier Vidal?
You can use AeroLeads to view verified contact signals for Xavier Vidal at Workday, including work email, phone, and LinkedIn data when available.
What schools did Xavier Vidal attend?
Xavier Vidal studied at Texas Mccombs School Of Business.
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