Xavier Alvarez Email and Phone Number

Shaping Now What’s POV on quantitative research, responsible for driving best practices for our holistic qual-quant approach to clients’ challenges across industries and objectives.

Involved in coordination and scheduling of projects from the initial proposal stage to client deliverables. Use of various methodologies including both qualitative and quantitative methodologies to solve marketing needs. Methodologies utilized depend on client needs and include anything from quantitative methods, in the form of drafting, programming survey questionnaires, data analysis, and statistical testing to conducting qualitative research in the form of in-depth in-person using a structured interview guide and active listening, exploratory questioning, and adaptability abilities.Projects also included secondary research, in which market data was searched for and compiled.Analyzing, synthesizing, and reporting on qualitative, quantitative, and secondary data compiled in presentation format as well as comprehensive written reporting.Clients include: Restaurants (Casual and Fast Casual), Utilities, Performing Arts, Non-Profit, Education, Energy, Services, HealthcareProject scopes included: Awareness, Usage, Attitude, Opinion and Behavior, Positioning, Advertising Testing, Concept Evaluation, Satisfaction, Loyalty

Worked in bio-telemetry lab at the Tulane National Primate Research Center.