Brittany Wilson Email and Phone Number

Spearhead the strategic development and execution of North America's digital communications center of excellence at Hitachi Energy, driving a 200% increase in social media engagement by optimizing content strategy and leveraging advanced AI tools for market research and campaign management.Architect and implement robust data analytics frameworks, including impact vs. vanity KPIs and self-service dashboards, to streamline reporting and enhance decision-making processes across digital campaigns.Lead transformative digital initiatives, integrating cutting-edge project management software to boost cross-functional team productivity and regional operational efficiency.Develop and direct comprehensive training programs focused on digital fluency, professional branding, and effective social media strategies to enhance employee engagement and talent acquisition efforts. These programs have led to a measurable increase in early talent program applications and social media interaction.Manage and expand Hitachi Energy's North American social media presence across multiple platforms, overseeing a team of community managers and driving significant growth in follower engagement and brand visibility. This includes strategic oversight of local manufacturing profiles and direct management of B2B media strategies that have substantially increased audience reach and interaction rates.Innovate social media recruitment marketing for early talent programs, crafting and executing advanced strategies that amplify engagement and improve applicant quality, contributing to a robust talent pipeline.

HUE is a platform built to advocate change, by amplifying voice of color working in marketing, increasing our visibility, and paving a path for us all to rise.

🌈 Spearheaded social media and digital marketing strategies for over 20 small businesses and social impact organizations, driving brand visibility, engagement, and conversion through tailored content creation, graphic design, and multi-channel marketing campaigns. Successfully led several clients to achieve 5-figure launches for new products and services, demonstrating a profound ability to translate brand visions into measurable success.🌈 Leveraged full-stack marketing expertise to offer end-to-end solutions encompassing website development, SEO optimization, and cohesive branding initiatives. Adopted a customer-centric approach to significantly enhance online presence and foster sustainable growth, setting a new standard in digital branding and positioning for small business and social good organizations.🌈 Managed all facets of the business single-handedly, from initial client consultations and strategy development to execution and performance analysis, showcasing exceptional organizational and project management skills. Implemented streamlined processes and tools for project tracking and client communication, ensuring seamless delivery of services and high client satisfaction rates.

Countries supported: 🇨🇦🇺🇸🇨🇳🇯🇵🇧🇷🇨🇷🇵🇱🇲🇽 💡 I specialized in developing and implementing strategies that attract and retain top talent while aligning with the organization's mission and values. Throughout my tenure, I worked with cross-functional teams to create innovative employer branding campaigns that yielded profitable results. Quite often I focused on optimizing systems and processes to establish or improve team + function workflows. A major component of my day-to-day included, collaborating with our consumer marketing and corporate communications teams on the communications strategy to design high-impact print and digital campaigns designed to attract talent, increase brand awareness, and better position Align Technology in the talent marketplace. Spearheaded the branding and promotional strategies for the company's first global talent program, creating a distinct brand identity that included naming, activities, and targeted social media content. Successfully managed program logistics to achieve a 30-day time-to-fill rate, attracting over 400 applicants.Supported the establishment of a center of excellence for early career talent, enhancing recruitment efforts and setting a benchmark for future global talent initiatives.My expertise leveraged: employer branding management, employee value proposition programming, recruitment marketing strategy, talent life cycle optimization, and full-stack social media.

Countries supported: 🇮🇱🇲🇽🇺🇸🇯🇵🇧🇷🇨🇷🇸🇬🇵🇱🦷️ Designed and executed global talent acquisition campaigns, including job advertisements, social media content, and recruiting events that increased employer brand awareness by 30% across North America, Latin America, and Asia-Pacific regions. Partner with local Talent Acquisition Partners, Corporate Communications, and Creative Department to implement/embed company values in employer branding strategy.🦷️ Collaborated with hiring managers to create job descriptions that accurately reflected the unique requirements of each role, leading to a decrease in time-to-fill positions by an average of two weeks. Collaborate with Global Talent colleagues to deliver consistency across the candidate and employee experiences.🦷️ Crafted job leveling guidelines for all TA positions, reducing confusion and errors in hiring decisions by 40% and improving overall talent quality by 15%. Design and create content in support of the execution of our global employer branding vision and roadmap. Craft communications, job aids, and training materials, as needed, in support of Talent Acquisition Innovation and Operations project initiatives.🦷️ Hired as a full-time employee after a 11-month internship as Talent Attraction & Branding Operations Intern.

Design and create content to help execute our global employment branding vision and roadmapCraft communications, job aids, and training materials to support the global implementation of our new applicant tracking systemManage content and updates for external recruiting sites, including LinkedIn and GlassdoorSupport ad hoc needs of the Talent Acquisition and TA Operations team

🏰 Owner, Operator, Marketer, Admin, Manager, and Clean up crew aka Head Brittany in Charge 🏰 Established strategic partnerships with local event planners and venues, expanding the business's reach to new markets and achieving 25% repeat customers.🏰 Drove business growth by implementing targeted marketing campaigns, resulting in booking up for the entire year within the first month of launch and generating an estimated $10,000 in revenue within the first year of operation.🏰 Streamlined operational processes by adopting cloud-based software (Wix, HoneyBook, Hootsuite) for customer & administrative management, leading to a 50% reduction in administrative tasks and enabling more time for sales activities.🏰 Oversaw the sale and acquisition of Apollo Party Company to a larger party equipment rental business for 200% of our initial investment in September 2022.

👥 Coordinated and managed the CEO's calendar, scheduling over 100 appointments per month with a 95% on-time rate, resulting in seamless communication with internal and external stakeholders.👥 Liaison between the CEO and the Board of Directors, effectively coordinating board meetings and ensuring smooth communication and logistical arrangements.👥 Prepared detailed expense reports for the CEO's monthly expenditures, accurately tracking over $50K in expenses, ensuring timely reimbursements and cost savings of up to 20% compared to previous years.👥 Exhibit proficiency in grant management by preparing and reviewing grant materials, ensuring compliance with relevant regulations, and facilitating effective collaboration among project stakeholders.👥 Fostered new relationships with the local city council and non-profit organizations creating new partnerships and funding opportunities for the organization, including a $25,000 partnership with a local 501(c)(3) organization

🚗 Establish and train the BMW Product Genius team; provide transparent product information to the Genius community, sales representatives, and Contact Information Centers, resulting in a 120% increase in customer satisfaction at the dealership.🚗 Provide comprehensive product information based on needs assessment throughout the sales process including vehicle configuration, product presentation, test drive, delivery/handover, and customer service after purchase; achieving the highest delivery and customer satisfaction rates in the Mid-Atlantic region for 2015-2016.🚗 Presented recommendations for BMW products including clothing, product add-ons, and maintenance services to senior management, streamlining POS which accumulated to $2,000 in sales daily.And yes, I’m a great driver. 😎

❤️️ Identify, cultivate, and solicit philanthropic support by developing and maintaining relationships with public and private school administrators; manages special projects; carries out fundraising priorities in the unit.❤️️ Closed gifts from (6) North Carolina counties totaling $100,000 in a 8 month period.❤️️ Participate in developing campaign materials, conduct school wide presentations, and create engaging health and wellness enrichment tools for K-12; work in collaboration to prepare reports and prospect research materials.❤️️ Participate in professional development organization meetings; travels locally, and out-of-town as necessary