David Shin Email and Phone Number

Product: Marvel Strike Force (Mobile Core RPG)Key Responsibilities/Ownership:- Report to Head of Product- Product Strategy, Roadmap, LiveOps & Feature- Retention, Monetization, Regularity, Segmentation & LTV- Player Acquisition & Reactivation Strategy- Risks & Opportunities - Managing a Product Team

Product: Disney Sorcerer's Arena (Mobile RPG)Key Responsibilities/Ownership: - Collaborate with Executive Producer and Finance Director in building and managing studio P&L- Work with Finance Director to forecast and evaluate quarterly and annual booking and EBITDA targets- With Executive Producer, conduct Quarterly Business Reviews to the C-Suite and the Boards leaders - As the primary product visionary, own the feature, live operation, CRM roadmaps as well as the development prioritization- Oversee the PRDs, and the virtual economy- Establish and manage an effective product planning to execution processes - Collaborate with the Central Revenue Team in building UA spend plans and various in-game marketing initiatives- Supervise day-to-day live operations including events, promotions, sales, etc.

Product: Star Wars - Galaxy of Heroes (EA's Top Grossing Mobile Game of All Time)Key Responsibilities/Ownership: - Created Product Requirement Documents for new features and events - Worked with the development team to define and establish the core game system for new features - Built and managed the game economy - Worked with the live team to create the live calendar, and manage execution - Owned the entire monetization strategy and execution including but not limited to pricing, merchandising, premium store, various promotions, etc. - Designed and executed various A/B tests with purpose of engagement and monetization optimization - Worked with the data team to conduct various quantitative analyses including but not limited to postmortem, sales promotion, A/B tests, etc. - Provided a consulting service for Product Managers of various games within the EA Mobile

Product: Brave Frontier (F2P, Mobile Game)Key Responsibilities/Ownership:- Defined business goal, outline go-to-market strategy, and define/manage product portfolio for West - Established exceptional product management and live operation teams, and efficient internal ecosystems - Worked closely with 1st party developers in Japan and West in developing numerous free-to-play products targeted for West - Contributed in acquisitions of development studios with due diligence and product design evaluations - Led several product management and live operations teams located in Japan, Singapore, Korea and France

Product: Sonic Dash (F2P Mobile Game), Dragon Coins (F2P Mobile Game)Key Responsibilities/Ownership:- Managed lifecycle of several free-to-play products from development to post-launch - Owned various pillars in product management including but not limited to: Revenue, KPIs, ROI, business proposal/forecast, P&L, product design, product roadmap, functional specification, wireframe, development sprints, data-driven content iteration, cohort analysis, new feature design, various optimizations, and daily live operations - Worked closely with cross-functional teams for additional sources of revenue growth - Managed a team of nine (live producer, engineers, data analyst, graphic artist, game master, community manager, lead QA)

Product: Phantasy Star Online 2 (F2P PC MORPG)Key Responsibilities/Ownership:- Disciplined the organization of quantitative methodologies in free-to-play business model on user acquisition, content iteration, and performance optimization - As the product owner and main producer, owned business proposal, P&L, product roadmap, product go to-market strategy, brand messaging, marketing and PR roadmap and budget, new feature design/integration, and localization - Led multivariate test design, execution and analysis for various mobile products - Established SEGA’s first performance-based user acquisition team - Led a live operations team of eight (producers, community managers, game masters, etc.) ▪ Platform/Products: PC/Free-to-Play MMORPG and browser-based games ▪ Accomplishments: - Acknowledgement by SEGA: Conducted four internal sessions to educate organization on free-toplay product, user acquisition and live operations

Product: Runes of Magic (F2P PC MMORPG)Key Responsibilities/Ownership:- Led the entire marketing initiative including but not limited to product marketing, performance-based user acquisition (CPI/CPA), SEO/SEM, and cross-promotions with partners - Managed approx. $400K monthly marketing budget - Worked closely with the data and engineering team to establish proper tracking mechanism and dashboards - Managed a marketing team of eleven (assistant managers, graphic designers, community managers, game masters, etc.) - Platform/Product: PC/Free-to-Play MMORPG

Product: Multiple GamesKey Responsibilities/Ownership:- Managed product marketing and performance-based user acquisition (CPI/CPA) - Managed approx. $300K monthly marketing budget

Product: Multiple GamesKey Responsibilities:- Product Marketing- User Acquisition