Xu Zhou Email & Phone Number

California, United States

San Francisco, California, Us

► Drove Data-Driven Partnerships: Led data strategies for external partnerships, enabling the approval of 30% more applicants who would have otherwise been declined, expanding SoFi's Total Addressable Market (TAM)► Advanced Personalization Strategies: Developed lender personas using machine learning clustering; collaborated with user research to uncover user journeys, informing personalized marketing, UX, and application flows to optimize business outcomes► Enhanced Cross-Selling Initiatives: Spearheaded cross-functional projects that improved cross-sell rates to the Money Product by over 7x (from ~3% to ~22%)► Led Experimentation Initiatives: Guided a cross-functional team of four in designing and executing A/B tests, launching features, and optimizing product outcomes► Built Unit Economics Model: Developed the unit economics framework for the Invest Product, informing marketing strategies through insights on user profitability and behaviors•

► Provided One-on-One Mentorship: Delivered personalized coaching through intensive three-month class series to over 10 students, helping them launch their data science careers► Developed Comprehensive Curriculum: Created tailored instructional materials and projects covering key data science concepts, job searching strategies, and career development, including machine learning, data analysis, Python programming, and professional networking

New York, Ny, Us

► Executed Data Science Projects: Built projects utilizing regression, classification, clustering, and NLP techniques with tools like Python, Pandas, SQL, and AWS► Forecasted Customer Needs: Identified patterns through seasonal decomposition and predicted future customer needs using ARIMA and time series analysis► Optimized Pricing Models: Developed dynamic pricing strategies for Airbnb hosts to maximize revenue, benefiting both hosts and the platform► Analyzed Customer Feedback: Employed NLP, cluster analysis, and topic modeling to identify key factors affecting Amazon Alexa user experiences, providing insights for product improvement► Predicted Loan Defaults: Created predictive models for Lending Club loan defaults, optimizing performance using AUC metrics and hyperparameter tuning

Mountain View, California, Us

► Managed $160M+ P&L: Collaborated with global VPs to analyze SaaS metrics, uncover insights, and translate data into actionable strategies for executive decision-making► Identified Revenue Opportunities: Detected risks and opportunities in product mix; built models that influenced executive decisions, projected to generate over $100M in incremental revenue by 2025

Austin, Texas, Us

► Oversaw $250M+ Marketing P&L: Led an analytics team, and partnered with the CMO and VPs to manage budgets and financial planning► Developed Key Metrics and Dashboards: Created business management dashboards that assisted in project prioritization and strategic decision-making

Santa Clara, California, Us

► Managed $250M+ Annual Spending: Supported 10+ divisions by identifying patterns, forecasting trends, and providing actionable recommendations.► Valuated Private Companies: Assessed valuations exceeding $100M quarterly, evaluated methodologies, and established best practices to improve accuracy► Optimized Global BI System: Managed and enhanced a global Business Intelligence system, reducing IT support tickets by 70% and saving 100+ hours quarterly through root cause analysis and creation of a user knowledge base

Master'S Degree, Computer Science

Master Of Professsional Accounting (Mpa), Accounting

Education record

Bachelor Of Science (B.S.), Accounting, Summa Cum Laude