• Lead lifecycle campaigns for Venmo Business Profile product and SMBs and develop design & campaign documentation to meet business & strategy requirements • Strategize and tailor solutions to deploy A/B tests driving an effective ROI and incremental lift throughout the lifecycle journey.• Extensive experience in strategizing, executing, and analyzing email, in-app, and push performance for major campaigns including the launch of Tap to Pay on iPhone & Android • Utilize design tools like Miro and Figma to detail workflow development and map customer journeys for cross-functional teams and leadership

• Developed and led multi-channel strategy (email, in-app, and push) to support business initiatives for major campaigns like Super Bowl and Spring Break, increasing diner LTV by 8%.• Analyzed and reported metrics on a regular cadence to highlight successes and identify areas of optimization or improvements in automation• Strategized and executed A/B tests on customer journey across multi-channel communication messaging (email, in-app, and push) resulting in 15% increase in metrics YoY.• Collaborated with with the engineering and product team to strategize and develop improved segmentation strategy leading to 22% increase CTR MoM.

• Led end-to-end development and execution for major business initiatives like Project Citrus (JET acquisition), Project Bagel (increasing diner delivery radius), and diner Year in Review.• Identified user promo redemption fraud and worked closely with the engineering and product team to introduce a new promo generator and optimize over 20 automated campaigns leading to a 28% decrease in promo redemption fraud, reducing business spend by 12k/day, and increasing diner retention by 12% MoM.• Resolved immediate bugs with email, in-app, and push assets by troubleshooting and resolving or flagging the bug to the correct team.• Led the team initiative for push and in-app integration to be incorporated into multi-channel communication strategy on a unified CRM tool.

• Created and managed over 25 CRM automations to raise KPI's, and improve customer retention and lifetime value.• Performed list management of 1M+ user profiles to include opt-out management, email client bounce management, and new subscribers resulting in 1% increase in email deliverability YoY.• Partnered with the product team to develop email A/B testing strategies leading to an improvement of 16% YoY for lead acquisition funnels.

• Utilized CRM tools to assist with creation of email campaigns and segmentation.• Analyzed data to prepare weekly and quarterly performance reports and recommendations for email marketing strategy tomanagement team.• Worked closely with creative team to align with the Teachable brand and maintain email best practices