Eric Y. Email & Phone Number

New York, NY, US

Cupertino, California, US

San Jose, CA, US

• Lead lifecycle campaigns for Venmo Business Profile product and SMBs and develop design & campaign documentation to meet business & strategy requirements
• Strategize and tailor solutions to deploy A/B tests driving an effective ROI and incremental lift throughout the lifecycle journey.
• Extensive experience in strategizing, executing, and analyzing email, in-app, and push performance for major campaigns including the launch of Tap to Pay on iPhone & Android
• Utilize design tools like Miro and Figma to detail workflow development and map customer journeys for cross-functional teams and leadership

Chicago, Illinois, US

• Developed and led multi-channel strategy (email, in-app, and push) to support business initiatives for major campaigns like Super Bowl and Spring Break, increasing diner LTV by 8%.
• Analyzed and reported metrics on a regular cadence to highlight successes and identify areas of optimization or improvements in automation
• Strategized and executed A/B tests on customer journey across multi-channel communication messaging (email, in-app, and push) resulting in 15% increase in metrics YoY.
• Collaborated with with the engineering and product team to strategize and develop improved segmentation strategy leading to 22% increase CTR MoM.

Chicago, Illinois, US

• Led end-to-end development and execution for major business initiatives like Project Citrus (JET acquisition), Project Bagel (increasing diner delivery radius), and diner Year in Review.
• Identified user promo redemption fraud and worked closely with the engineering and product team to introduce a new promo generator and optimize over 20 automated campaigns leading to a 28% decrease in promo redemption.
• Resolved immediate bugs with email, in-app, and push assets by troubleshooting and resolving or flagging the bug to the correct team.
• Led the team initiative for push and in-app integration to be incorporated into multi-channel communication strategy on a unified CRM tool.

New York, New York, US

• Created and managed over 25 CRM automations to raise KPI's, and improve customer retention and lifetime value.
• Performed list management of 1M+ user profiles to include opt-out management, email client bounce management, and new subscribers resulting in 1% increase in email deliverability YoY.
• Partnered with the product team to develop email A/B testing strategies leading to an improvement of 16% YoY for lead acquisition funnels.

New York, New York, US

• Utilized CRM tools to assist with creation of email campaigns and segmentation.
• Analyzed data to prepare weekly and quarterly performance reports and recommendations for email marketing strategy tomanagement team.
• Worked closely with creative team to align with the Teachable brand and maintain email best practices