Yashika Agarwal

Yashika Agarwal Email and Phone Number

Project Manager- Charme Marketing (Part-Time)| Summer Intern- TATA Consumer Products Ltd.| Junior Member- PRISM, IMT Ghaziabad| IMT Ghaziabad-2023-25| Lyxel & Flamingo| Bearded Marketeers| Amity University- 2018-21 @ Institute of Management Technology, Ghaziabad
Yashika Agarwal's Location
Ghaziabad, Uttar Pradesh, India, India
Yashika Agarwal's Contact Details

Yashika Agarwal work email

Yashika Agarwal personal email

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About Yashika Agarwal

Passionate and results-driven Marketing Professional with over two years of hands-on experience in eCommerce, digital marketing, and brand strategy. Currently pursuing my MBA in Marketing from IMT Ghaziabad, I have a proven track record of delivering high-impact campaigns and building strong client relationships for renowned brands like Dabur, Cipla, Biotique, and Tata Consumer Products.At Lyxel & Flamingo, I managed end-to-end campaigns on major platforms like Amazon, Flipkart, and Nykaa, collaborating with cross-functional teams to drive brand visibility and sales growth. My strategic insights and ability to analyze performance data enabled me to continuously optimize campaign outcomes and enhance client satisfaction. Additionally, as part of the official PR & Social Media committee,i.e., PRISM at IMT, I led corporate sponsorship efforts, securing high-value partnerships and playing a key role in organizing successful events like TEDx and Xposure.Skilled in campaign planning, digital analytics, SEO, and content development, I am constantly driven to experiment and innovate in the fast-paced world of marketing. My experience extends to shopper marketing and retail branding through my work with Tata Consumer Products, where I streamlined logistics and contributed to brand-building efforts.As someone who thrives on collaboration and creative problem-solving, I am excited to explore new opportunities that allow me to apply my expertise and drive measurable results. Let’s connect if you’re looking for a dedicated professional to elevate your brand’s digital presence and customer engagement.

Yashika Agarwal's Current Company Details
Institute of Management Technology, Ghaziabad

Institute Of Management Technology, Ghaziabad

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Project Manager- Charme Marketing (Part-Time)| Summer Intern- TATA Consumer Products Ltd.| Junior Member- PRISM, IMT Ghaziabad| IMT Ghaziabad-2023-25| Lyxel & Flamingo| Bearded Marketeers| Amity University- 2018-21
Yashika Agarwal Work Experience Details
  • Institute Of Management Technology, Ghaziabad
    Management Student
    Institute Of Management Technology, Ghaziabad Jul 2023 - Present
    Ghaziabad, Uttar Pradesh, India
    • Digital Marketing• Competitive Strategies• Integrated Media Planning• Luxury Marketing• Sustainability and Business strategies
  • Charme Marketing
    Project Manager
    Charme Marketing Jun 2024 - Present
    Jaipur, Rajasthan, India
    • Led platform expansion initiatives across major social media channels for four brands, enhancing their digital presence.• Oversaw UI/UX enhancements for Dhaarika’s sustainable clothing website, improving user experience.• Managed ad campaigns for Deasha India across India, UK, Canada, and UAE, achieving a reach of over 244,000, generating 196 orders, and generating sales worth INR 2,72,502 with an ad spend of INR 13,561.15.• Demonstrated an understanding of international market dynamics through strategic ad placements and audience targeting.
  • Tata Consumer Products
    Shopper Marketing And Sales Function Intern
    Tata Consumer Products Apr 2024 - May 2024
    Mumbai
    • Streamlined Tata Sampann Besan logistics by implementing Full Truck Load (FTL) and Self Lifting (SL) solutions, addressing challenges across three key markets.• Reduced costs and improved logistics efficiency through targeted market strategies, enhancing competitiveness.• Designed and executed loyalty programs and guerrilla marketing strategies to increase brand visibility in retail settings.• Contributed to retail branding initiatives through product sampling, boosting channel partner engagement and sales.
  • Imteam Prism - Public Relations, Information & Social Media, Imt-G
    Junior Member
    Imteam Prism - Public Relations, Information & Social Media, Imt-G Aug 2023 - Mar 2024
    Ghaziabad, Uttar Pradesh, India
    • Successfully negotiated and secured partnerships with over 10 corporate sponsors, including well-known brands like Van Heusen, Taco Bell, and Central Bank, for TEDx and Xposure events. Generated sponsorship revenue and significantly boosted event visibility through strategic alliances.• Led the planning, organization, and execution of TEDxIMTGhaziabad and Xposure, meticulously coordinating logistics to ensure seamless operations. Responsibilities included securing venues, scheduling, and managing vendor relations, which enhanced the overall event experience.• Enhanced participant engagement by overseeing outreach efforts and managing interactions with attendees, contributing to increased attendance and positive event feedback.• Crafted and distributed promotional materials across social media and digital platforms, leveraging digital marketing strategies to maximize event reach and boost audience engagement.• Collaborated closely with committee members to align strategies, delegate tasks, and execute high-impact projects. Created a culture of teamwork and proactive initiative, ensuring that project objectives were consistently met.
  • Lyxel&Flamingo
    Junior Account Manager
    Lyxel&Flamingo Apr 2022 - Jun 2023
    Gurugram, Haryana, India
    • Developed and managed strong agency-client relationships for 11 major brands, including Dabur, Cipla, RR Kabel, and Biotique.• Created and optimized digital media assets tailored for e-commerce platforms like Amazon, Flipkart, and Nykaa.• Collaborated with SEO and design teams to boost brand visibility and online performance across multiple platforms.• Spearheaded data-driven strategies to enhance client satisfaction and engagement• Leveraged industry insights and analytics to drive the success of campaigns, optimizing for both visibility and sales.
  • Bearded Marketeers
    Account Executive
    Bearded Marketeers Jul 2021 - Mar 2022
    Jaipur, Rajasthan, India
    • Strengthened agency-client relationships by managing communications and fostering seamless collaboration.• Developed innovative strategies to improve customer engagement on digital platforms, informed by data analytics and industry trends.• Focused on enhancing client retention and satisfaction through proactive campaign management and personalized approach.• Demonstrated agility in adapting campaign strategies based on performance data to optimize results.
  • Media Mantra
    Public Relations Intern
    Media Mantra Mar 2021 - Jun 2021
    Gurugram, Haryana, India
  • Amity University, Jaipur,
    Student
    Amity University, Jaipur, Aug 2018 - May 2021
    Jaipur
  • Yati Film Productions
    Fashion Photographer
    Yati Film Productions Jun 2019 - Jul 2019
    Uttar Pradesh

Yashika Agarwal Education Details

Frequently Asked Questions about Yashika Agarwal

What company does Yashika Agarwal work for?

Yashika Agarwal works for Institute Of Management Technology, Ghaziabad

What is Yashika Agarwal's role at the current company?

Yashika Agarwal's current role is Project Manager- Charme Marketing (Part-Time)| Summer Intern- TATA Consumer Products Ltd.| Junior Member- PRISM, IMT Ghaziabad| IMT Ghaziabad-2023-25| Lyxel & Flamingo| Bearded Marketeers| Amity University- 2018-21.

What is Yashika Agarwal's email address?

Yashika Agarwal's email address is ya****@****ngo.com

What schools did Yashika Agarwal attend?

Yashika Agarwal attended Institute Of Management Technology, Ghaziabad, Amity University, Jaipur,.

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