Yasmine Dewaele

Yasmine Dewaele Email and Phone Number

Responsable de compte @ UM Belgium
Brussels, BE
Yasmine Dewaele's Location
Brussels Metropolitan Area, Belgium
About Yasmine Dewaele

📢 I am passionate about how a 360°offline and online communication strategy, in line with brand plans and business priorities can contribute to the growth of brands awareness through an effective B2B and B2C ecosystem. 🚀 MY EXPERTISE : 👉 +16 years' strong experience in Public Relations, Corporate Communication, Social Media Community and Content Management and Influencer Marketing definition and strategic implementation et coordination with teams.👉 2 years as Digital Marketing Manager, I was responsible for setting up, implementing and managing the brand’s digital marketing strategy across all digital channels with results oriented goals. 👉 1 year as Senior PR Consultant Benelux in a media agency, I was in charge of developing effective communications strategies according to client briefings, objectives and budget; oversee projects and campaigns while playing a key advisory role for clients and coordinating internal teams to ensure the success of communications initiatives.🚀💪 MY SKILLS AND STRENGTHS: ▪ Ability to perform in multiple teams with different cultures and management styles.▪ Driving results by defining strategy in collaboration with Marketing teams, Sales and Education teams, key stakeholders and customers. ▪ Strong communication skills and capacity to challenge & upskill with a get it done mentality. ▪ Analytical skills │ Sense of responsibility │ Results oriented.▪ Creative│ Initiative-taking and entrepreneurship │ Good ability of multitasking. I wish to evolve in a learning and respectful workplace environment where I can share and challenge my expertise with dynamic colleagues!✨ #publicrelations ▪ #influencermarketing ▪ #digitalmarketing ▪ #contentmarketing ▪ #socialmedia ▪ #socialselling ▪ #projectmanagement ▪ #contentwriting ▪ Would you like to know more about me?Let's connect! 📧dewaele.yasmine@gmail.com 📞 +32 475 96 17 84

Yasmine Dewaele's Current Company Details
UM Belgium

Um Belgium

View
Responsable de compte
Brussels, BE
Website:
umww.com
Employees:
2348
Yasmine Dewaele Work Experience Details
  • Um Belgium
    Responsable De Compte
    Um Belgium
    Brussels, Be
  • Rca
    Senior Public Relations And Communications Manager Benelux
    Rca Oct 2022 - Dec 2023
    Hasselt, Région Flamande, Belgique
    - Defining, implementing and coordinating communications strategies (PR, social media, influencer, website, events,...) to meet specific customer needs- Project management for customer communication strategies and coordination of dedicated internal and external teams (media buying, production, digital, etc.) - Identifying and translating key brand messages into media concepts and storytelling, and sharing them with the relevant target media (lifestyle, corporate, ..)- Maintaining close relationships with journalists, key influencers, media players, opinion leaders and industry experts in the client's relevant market segments- Keeping abreast of industry trends and competitor activities to maintain a competitive edge in PR, influencer marketing and communications strategies- Defining and organising events, conferences and press trips- Monitor and analyse campaign performance and provide regular reports to clients- Customers budget managementClients: MSC Cruises, Edenred, Finish, Bridgestone, Westtoer, La Baleine, Euromelanome, …
  • Toumaï
    Personal Project
    Toumaï Oct 2021 - Oct 2022
    Overijse, Région Flamande, Belgique
    A mobile application to discover, match, share and to buy high quality cycling outfits.Reflection and analysis of the Business model : value proposition, problems & opportunities, competitive analysis.
  • L'Oréal
    Digital Marketing Manager
    L'Oréal Mar 2020 - Sep 2021
    Bruxelles Et Périphérie
    REDKEN - MATRIXDevelop the 360°brand's digital strategy in line with the brand's priorities, objectives and KPIs through an effective B2B & B2C ecosystem:>Owned channels: define and manage the digital activity of channels (websites B2B/B2C, B2B webshop, CRM emailing) and optimize their visibility with a drive to conversion objective. >Social Media and Community Management acceleration for the 2 brands' local Facebook/Youtube/Instagram channels thanks to a well-defined content strategy.>Optimisation of influencer marketing strategies ( B2B and B2C) & sponsored partnerships.>Digital Paid campaigns: plan, create and analyse B2B and B2C paid campaigns with media agencies (leads and conversion campaigns). >E-commerce B2B & B2C: develop online sales with e-partners (marketing and content animation plans). >Public Relations: strategic definition and coordination with agency. >Project Management with internal (Mktg, Sales, Education, Business Development and Legal) and external teams(Media agency, PR agency,...) locally and internationally.>Monitoring and reporting of all channels (tools : Sprinkrl, Traackr, Uniq, Data studio, Mailchimp, FB insights,..).>Budget Management.
  • L'Oréal
    Senior Pr & Digital Marketing Coordinator
    L'Oréal Jan 2019 - Mar 2020
    Bruxelles Et Périphérie
    L'OREAL PROFESSIONNEL - KERASTASE - REDKEN - MATRIX>Contribute to the construction and implementation of a 360°external communication strategy consistent with the brand's international communication strategy and the local business strategy.>Orchestrate integrated communication campaigns on major launches.>Social Media and Community Management for the 4 brands' local Facebook/Youtube/Instagram channels.>Acceleration of influencer marketing strategies ( B2B and B2C) for all brands & sponsored partnerships.>Digital training (IG/FB) for Sales and Educator teams (lead generation). >Define and implement media strategy with local PR agency.>Project Management with internal (Mktg, Sales, Education, Business Development and Legal) and external teams(Media agency, Website,...) locally and internationally.>Monitoring and reporting: press, influencers and social media. >Management of brand budgets.
  • L'Oréal
    Senior Pr & Communication Manager
    L'Oréal Feb 2004 - Jan 2019
    Bruxelles, Région De Bruxelles-Capitale, Belgique
    L'OREAL PROFESSIONNEL - KERASTASE - REDKEN - MATRIX - SHU UEMUERA ART OF HAIR - CARITA - DECLEOR - ESSIE PROParticipate in the development of the brand image, strengthen its visibility and perpetuate its reputation: >Develop and execute communications strategy by translating key brand messages into media concepts and storytelling. >Build and maintain strategic relationships with all relevant media players and stakeholders. >Optimize high quality editorial coverage in targeted B2B and B2C media.>Orchestrate integrated communication campaigns on major launches.>Implement and optimize influencer marketing strategies (B2B and B2C) for all brands & sponsored partnerships.>Participate in the brand's internal communication.>Participate in the Corporate communication: crisis management and sustainable launches. >Definition and organization of media and clients events (press conferences, open days,..) and participation to international happenings.>Monitoring and reporting of press and influencers channels.>Management of brand budgets.
  • Jcdecaux
    Assistant Marketing Commercial
    Jcdecaux 2000 - 2004
    Bruxelles, Région De Bruxelles-Capitale, Belgique
    >Supporting the Sales team (briefings, presentations, clients follow-up, benchmark).>Management, analysis and reporting of the outdoor advertising impact of client's campaigns (Ipsos). >Definition and follow-up of internal & external communication (website, folders, mailings, events & sponsoring).
  • Annemie Verbeke - Confection Et Mode
    Assistant Communication Marketing
    Annemie Verbeke - Confection Et Mode 1999 - 2000
    Bruxelles, Région De Bruxelles-Capitale, Belgique
    Point of sale management (stock management, merchandising, prospection) and B2C Communication (advertising, press relations and events).

Yasmine Dewaele Education Details

Frequently Asked Questions about Yasmine Dewaele

What company does Yasmine Dewaele work for?

Yasmine Dewaele works for Um Belgium

What is Yasmine Dewaele's role at the current company?

Yasmine Dewaele's current role is Responsable de compte.

What schools did Yasmine Dewaele attend?

Yasmine Dewaele attended Ichec Brussels Management School, Royal Academy Of Fine Arts, Antwerpen.

Who are Yasmine Dewaele's colleagues?

Yasmine Dewaele's colleagues are Nariman Ebrashy, Courtenay Martin, Felipe Bello Bonilla, Luthfiyah Rahmani, Ismayil Edori, Daniel Gyara, Diana Karen Ramirez.

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