Yasmine Dewaele Email & Phone Number

Brussels, Be

Hasselt, Région Flamande, Belgique

- Defining, implementing and coordinating communications strategies (PR, social media, influencer, website, events,...) to meet specific customer needs- Project management for customer communication strategies and coordination of dedicated internal and external teams (media buying, production, digital, etc.) - Identifying and translating key brand messages into media concepts and storytelling, and sharing them with the relevant target media (lifestyle, corporate, ..)- Maintaining close relationships with journalists, key influencers, media players, opinion leaders and industry experts in the client's relevant market segments- Keeping abreast of industry trends and competitor activities to maintain a competitive edge in PR, influencer marketing and communications strategies- Defining and organising events, conferences and press trips- Monitor and analyse campaign performance and provide regular reports to clients- Customers budget managementClients: MSC Cruises, Edenred, Finish, Bridgestone, Westtoer, La Baleine, Euromelanome, …

Overijse, Région Flamande, Belgique

A mobile application to discover, match, share and to buy high quality cycling outfits.Reflection and analysis of the Business model : value proposition, problems & opportunities, competitive analysis.

Bruxelles Et Périphérie

REDKEN - MATRIXDevelop the 360°brand's digital strategy in line with the brand's priorities, objectives and KPIs through an effective B2B & B2C ecosystem:>Owned channels: define and manage the digital activity of channels (websites B2B/B2C, B2B webshop, CRM emailing) and optimize their visibility with a drive to conversion objective. >Social Media and Community Management acceleration for the 2 brands' local Facebook/Youtube/Instagram channels thanks to a well-defined content strategy.>Optimisation of influencer marketing strategies ( B2B and B2C) & sponsored partnerships.>Digital Paid campaigns: plan, create and analyse B2B and B2C paid campaigns with media agencies (leads and conversion campaigns). >E-commerce B2B & B2C: develop online sales with e-partners (marketing and content animation plans). >Public Relations: strategic definition and coordination with agency. >Project Management with internal (Mktg, Sales, Education, Business Development and Legal) and external teams(Media agency, PR agency,...) locally and internationally.>Monitoring and reporting of all channels (tools : Sprinkrl, Traackr, Uniq, Data studio, Mailchimp, FB insights,..).>Budget Management.

Bruxelles Et Périphérie

L'OREAL PROFESSIONNEL - KERASTASE - REDKEN - MATRIX>Contribute to the construction and implementation of a 360°external communication strategy consistent with the brand's international communication strategy and the local business strategy.>Orchestrate integrated communication campaigns on major launches.>Social Media and Community Management for the 4 brands' local Facebook/Youtube/Instagram channels.>Acceleration of influencer marketing strategies ( B2B and B2C) for all brands & sponsored partnerships.>Digital training (IG/FB) for Sales and Educator teams (lead generation). >Define and implement media strategy with local PR agency.>Project Management with internal (Mktg, Sales, Education, Business Development and Legal) and external teams(Media agency, Website,...) locally and internationally.>Monitoring and reporting: press, influencers and social media. >Management of brand budgets.

Bruxelles, Région De Bruxelles-Capitale, Belgique

L'OREAL PROFESSIONNEL - KERASTASE - REDKEN - MATRIX - SHU UEMUERA ART OF HAIR - CARITA - DECLEOR - ESSIE PROParticipate in the development of the brand image, strengthen its visibility and perpetuate its reputation: >Develop and execute communications strategy by translating key brand messages into media concepts and storytelling. >Build and maintain strategic relationships with all relevant media players and stakeholders. >Optimize high quality editorial coverage in targeted B2B and B2C media.>Orchestrate integrated communication campaigns on major launches.>Implement and optimize influencer marketing strategies (B2B and B2C) for all brands & sponsored partnerships.>Participate in the brand's internal communication.>Participate in the Corporate communication: crisis management and sustainable launches. >Definition and organization of media and clients events (press conferences, open days,..) and participation to international happenings.>Monitoring and reporting of press and influencers channels.>Management of brand budgets.

Bruxelles, Région De Bruxelles-Capitale, Belgique

>Supporting the Sales team (briefings, presentations, clients follow-up, benchmark).>Management, analysis and reporting of the outdoor advertising impact of client's campaigns (Ipsos). >Definition and follow-up of internal & external communication (website, folders, mailings, events & sponsoring).

Bruxelles, Région De Bruxelles-Capitale, Belgique

Point of sale management (stock management, merchandising, prospection) and B2C Communication (advertising, press relations and events).

Master, Economics & Business Administration With Honors

Fashion