Yasmin Lasry-Vainshtein Email & Phone Number

Canada

Continuing my calling to strengthen the Jewish community in Canada and Israel while focusing on the digital space to ensure a seamless user experience.

Facilitating, writing and designing mass, segmented, and internal email campaignsWeb design, UTM tracking, GA and email tracking/analyticsResearching, writing, editing and designing weekly Desk of Adam Minsky newsletter and UJA’sSnapshot.Facilitating all daily emails sent for various UJA functions including community wide emails,events, newsletters, online education and more.Collaborating with digital and creative marketing teams along with UJA programs to co-createcontent for digital consumption.Working with key personnel at UJA and UJA’s partner and friend organizations to collect, writeand distribute materials for the various community wide emails. Collaborating with UJA’s events teams, marketing, communications, creative and others toensure deliverables are met in a timely manner.

Developed and implemented annual fundraising and marketing strategies including events,digital, media, donor relations and direct marketing.Developed benchmarks, metrics and tracking mechanisms for evaluation and reporting on allfundraising and marketing strategies.Copywriting for newsletters, brochures, website/blog, social media posts, emails, donorcommunication and program guides.Overseeing the development and distribution of all print and digital marketing collateral, donorcommunications and media releases.Oversee the planning and execution of fundraising events.Managed budgets for marketing, fundraising and branding campaigns, including Social Mediaads.

Toronto, Canada Area

Prepared and executed the online marketing tactics, plans, schedules and promotions for Jewish National Funds of Canada- National offices (11 in total- across the country).Key contact person for all media inquiries including the preparation and distribution of all press releases, news and outside media communications both in Canada and nationally.Strategic tactic development leader for JNF communications including the creation of multiple email blasts to over 150,000 emails per week. Exclusive design, built and report tracking of the blasts for national and international subscribers.Develop, manage & execute marketing campaigns in all medias including social, e-mail, written and spoken publications.Additional support of JNF events including video creation and editing, slideshows, signage design, concept designs.AdWords and Facebook/Instagram ad creation, monitored and reported to the different regions directors including action plan based on the results.Content writing for website, blogs, social media and all marketing outlet writing. Social Media for all national offices including Facebook, Instagram, LinkedIn, Twitter and more.

Toronto, Ontario, Canada

Communications management for the foundation which includes social media updates, website news updates, mass emailing for over 7000 contacts and printed communicationAnalyzing and creating communications reports and metrics using advance technology and online tools such as Facebook Ad Manager, Google data, Twitter insights and moreCreating concepts, writing, designing and producing all creative materials for the foundation including web design, greeting cards, event invitations, brochures, bi- annually printed newsletter, Constant Contact emails, press releases, image illustrations, sponsorship decks and video productionsConstant around-the-clock response to social media and communications needs- responding, posting, updating the sites including Facebook Ad Management, GoogleAdWords, Facebook events and foundation’s pages managementInitiate, plan, execute and evaluate fundraising initiatives such as annual gala, Young Leaders group events, third party events, holiday cards program, Bar Mitzvah and small Simchas programsExclusive creation and management of all event’s committees, volunteers, budgets, work- back schedules and critical path, events needs such as venues, vendors, attendees, show time schedule, speaking notes, coordination of speakers, events setup and teardown, debriefing post events, thank you letters, critical analysis of events.

Toronto, Canada Area

- Strategic consulting to multiple accounts including marketing plans, social media strategies, events, sales and business development.- Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.- Leader in client relations providing unique and creative services. Ability to recognize and solve issues in a timely manner while keeping company’s best interest in mind.Some of the served clients:Toronto Business Development Centre www.tbdc.comDr. Garvey Chiropractic www.garveychiropractic.caElegant Wedding Magazine- www.elegantwedding.caRoyal York Orthodontists- www.royalyorkortho.comMold Star- www.moldstars.comOn The Rocks Lounge- www.ontherockstoronto.comPrinted Edibles- facebook.com/printededibles

Toronto, Canada Area

- Strategically lead planning, management and execution of multiple and simultaneous events for Microsoft Canada including conferences, seminars, webinars, roadmap presentations, product demos, and social gatherings. - Counsel and advise to clients through all planning and execution phases of events including demand generation, financial forecasting and budgeting, pre-event and post-event communications, onsite strategy and logistical execution, invoicing and reconciliation, reporting and post-event debriefing that focuses on the highlights and challenges of the program, with recommendations for future events. - Created and maintained complex budgets, work-back schedules and presentations.

- Worked with the hospital's Foundation Events Team to create and maintain special events in house and for the general public- Booked and scheduled vendors for events such as Catering, AV equipment, speakers, decorators, security, talent etc- Created and maintained various data bases for donors, RSVP's, employees and volunteers- Designed marketing materials for events- invitations, brochures, programs and more- Main contact person for all events, liaised between the team and the rest of the foundation and the hospital

- Managed all events for Winter Magic which include- Kidzfest, Illuminite (lighting of the tree at Dundas Square), Window Wonderland - Created the first ever Ice Wine & Dine street festival - Supervised a staff of minimum 15 at the events- Supervised logistics at the events to ensure details are handled properly - Main contact person for all public / vendors inquiries

Fundraiser

Csw Certification, Social Work

B.A, Marketing And Administration

Marketing & Administration