Chloe Yeo Email & Phone Number

Created brand and retail graphics for Zulily's e-commerce campaigns, driving customer engagement and sales through on-site and off-site channels.Streamlined the design and execution of email banner templates and layouts to over 12 million customers.Art directed, filmed, and edited Instagram and TikTok videos to boost social media engagement, totalling over 107k views.Increased efficiency of seasonal campaign design by over 450 hours through leveraging previous guidelines and enforcing brand continuity.Generated $9.43M of demand in the first three months by launching and supporting new promotions on a weekly basis.

Supported impact-focused clients such as Alter Eco, Culcherd, Farmer Direct Organic, Regrained, and Nutiva by designing packaging, sustainability reports, advertisements, websites, social media posts, tradeshow booths, and more.Increased chocolate bar sales by 18% by supporting redesign of Alter Eco's packaging and overall brand.Managed up to 5 client accounts on a day to day basis, overseeing project coordination, design, and daily communications.Oversaw the print production design process, including preparing prepress files, checking proofs, and communicating with vendors.Mentored summer interns with their projects and career development.

Led CLUE discussion sections for the entry design class (Design 166) in spring quarter. Course was co-taught by Axel Roesler and Michael Kritzer.

Developed infographics, logos, brochures, wireframes, interface concepts, and other materials as needed for clients.

Designed page layouts for News, Sports, Arts & Leisure, Opinion, and Wellness sections. Created supplemental graphics and infographics as needed on a day-of basis.

Responsibilities included overseeing page layout, making infographics, photo editing, and hiring/managing a team of designers.Collaborated with Snapchat to create a Publisher Story for graduation (live on the UW campus from June 9, 2017 to June 11, 2017), along with weekly stories throughout the 2017-18 school year.Designed Purple Reign, a 136-page book commemorating the 2016 Husky football season, which was sold at the University Book Store locations.Facilitated the transition from printing 5 days a week to 2 days a week.Designed annual special sections along with the daily paper: Welcome Edition, Housing Guide, Election Edition, Holidaily, Sex Edition, Career Guide, along with Game Daily for every home football and basketball game.

Worked with the QuickBooks Self-Employed team to develop new features and interaction flows for Android, iOS, and web interfaces.

Created advertisements, web content, and printed materials for the Marketing, Communications, & Engagement division and The Whole U, a wellness program for faculty and staff at the UW.Designed materials for events with large attendance such as the World's Largest Exercise Ball Class Guinness World Record Event, Apple Cup Fitness Challenge, and the University of Washington Scavenger Hunt.Graphics created to promote discount partners, such as Lululemon Athletica, barre3, the Washington State Fair, and ReachNow.

Created cover artwork for the Finance Guide and 100 Fastest Growing Private Companies special editions of the weekly publication.