Yichen Liang Email & Phone Number

Shenzhen, Guangdong Province, Cn

Shenzhen, Guangdong, China

I spearhead project management initiatives, overseeing 50+ projects that span international media, product PR, and corporate PR landscapes.My proactive approach and fluent English skills enable effective communication and collaboration across global teams. I have successfully managed and executed numerous international events, exhibitions, and trade shows, leveraging my extensive international working experience to deliver impactful results and elevate the company's global presence.

Shenzhen, Guangdong, China

At a dynamic and passionate startup, I took the initiative to establish the company's very first PR department from the ground up. In this role, I successfully organized the company's inaugural offline PR event, which laid the foundation for our presence in the industry. By strategically liaising with a range of mainstream and tech-focused media outlets in China, I significantly expanded our media network and enhanced the visibility of our brand and products. Within a short period, these… Show more At a dynamic and passionate startup, I took the initiative to establish the company's very first PR department from the ground up. In this role, I successfully organized the company's inaugural offline PR event, which laid the foundation for our presence in the industry. By strategically liaising with a range of mainstream and tech-focused media outlets in China, I significantly expanded our media network and enhanced the visibility of our brand and products. Within a short period, these efforts led to increased media exposure and improved SEO optimization, strengthening our company's online presence and contributing to its competitive edge in the market. My proactive approach and passion for effective communication played a crucial role in driving the startup's growth and establishing its reputation. Show less

Guangzhou, Guangdong, China

During my tenure at an Asian airline, I specialized in managing public relations and media communications, playing a vital role in the company's image and stakeholder engagement. Amidst the challenges of the pandemic, I spearheaded CSR initiatives that not only addressed pressing community needs but also significantly enhanced our brand image. My efforts in organizing and executing these projects demonstrated our commitment to corporate responsibility and resilience during difficult times. In… Show more During my tenure at an Asian airline, I specialized in managing public relations and media communications, playing a vital role in the company's image and stakeholder engagement. Amidst the challenges of the pandemic, I spearheaded CSR initiatives that not only addressed pressing community needs but also significantly enhanced our brand image. My efforts in organizing and executing these projects demonstrated our commitment to corporate responsibility and resilience during difficult times. In addition, I adeptly handled various public sentiment issues, strategizing and implementing effective communication plans to mitigate negative impacts and maintain trust with our audience. Show less

Shanghai

As a management trainee at Dyson, I had the privilege of participating in numerous international activities that significantly enriched my professional journey. Notably, I attended the Asia-Pacific Management Trainee Program in Singapore, which provided me with valuable insights into the company's operations across the region. Additionally, I led media delegations on a comprehensive media tour of Dyson's UK headquarters, facilitating meaningful interactions and showcasing our innovative… Show more As a management trainee at Dyson, I had the privilege of participating in numerous international activities that significantly enriched my professional journey. Notably, I attended the Asia-Pacific Management Trainee Program in Singapore, which provided me with valuable insights into the company's operations across the region. Additionally, I led media delegations on a comprehensive media tour of Dyson's UK headquarters, facilitating meaningful interactions and showcasing our innovative developments. Throughout my time at Dyson, I acquired foundational media communication skills and established strong media relations. I gained a solid understanding of corporate PR, internal PR, and product PR, which equipped me with a broad perspective on effectively managing and communicating the brand's vision and achievements. Show less

London, United Kingdom

During my internship at China Daily in the UK, I had the opportunity to participate in numerous interviews, covering a range of significant events. I was actively involved in reporting on international conferences and the unfolding events surrounding Brexit. This experience allowed me to develop my journalistic skills and gain valuable insights into major global and political issues.

United Kingdom

I quickly mastered every position within the store, demonstrating an ability to adapt swiftly to a multicultural working environment. My proficiency in using the A&F customer service approach resulted in consistently high ratings in the "Voice of Customer" program, reflecting my passion for attentively listening to customers' needs and effectively resolving their issues without language barriers.

Master'S Degree, Media Management, Merit

Building on my passion for media and global studies, I pursued my master's degree at the University of Westminster in London, a premier.

Bachelor'S Degree, Journalism, 3.2/4.0

Activities and Societies: Project Leader of Enactus 2013.06-2016.01 In charge of several projects and conducted field research; helped UIC.

Exchange Student, Journalism, 3.7/4.0

During my third year at university, I had the incredible opportunity to participate in a semester-long exchange program at Kyung Hee.