Iris Xu Email & Phone Number

New York, NY, US

New York, United States

• Grew the amNY Instagram account by 1,000+ followers since September through targeted content strategies, including Instagram Reels, stories, and interactive posts, while ensuring consistency with amNY’s overall brand.
• Led video production and reporting at key influencer events, like Sugar Factory Halloween Bash, handling on-site video shoots and post-production, and creating promotional content that increased its visibility and.
• Coordinated video content distribution across platforms like TikTok, YouTube Shorts, and Instagram, working closely with the Video Director to ensure timely review, editing, and alignment with viral trends.

New York, United States

- Assisting in the management and operation of local WeChat groups, engaging users, and creating content.- Supporting offline marketing efforts such as promotional events, preparing marketing materials, and recruiting new users.- Collecting and analyzing market trends, managing WeChat group data, and collaborating on content distribution via platforms like.

Hangzhou, Zhejiang, China

• Established and implemented Standard Operating Procedures (SOP) for platform operations, including detailed content planning, account initiation from scratch, and traffic analysis. - Contributed to the project for 520.
• - Integrated AI into advertising and short video design for the Yuguang AI project, and published the first article in Wechat subscription. The short video aired on Zhejiang Satellite TV, reaching third place on the.

Beijing, China

- Managed client projects and daily operations, prepared marketing materials, and participated in writing and publishing over 10 articles for Ernst & Young's WeChat subscription account, achieving 10,000+ views. - Conducted extensive market research, including a detailed comparison of market shares among majorcompetitors like PwC and emerging firms such as.

HONG KONG SAR, China

- Developed tailored advertising and marketing strategy plans for L'Oréal Paris, including over 15 proposals with traditional and innovative digital strategies, ensuring alignment with the brand's specific needs and goals. - Executed cutting-edge promotional strategies that significantly increased L'Oréal Paris' exposure and boosted sales by approximately.

Beijing, China

Led the promotion and advertisement program for That's Mandarin, organized the social media promotion through WeChat, and designed 10+ posters, achieving in total of over 10k+ views on the promotional articles.

Bachelor'S Degree, Communication And Media Studies, 3.94

Activities and Societies: Student Representative - Selected by the school as one of the 16 Honor Students out of the Freshman and.

High School Diploma, High School/Secondary Diplomas And Certificates, 97/100