Co-founder of MyCreative Inc. a creative marketing solution house. We focus on crafting creative content solutions, impactful placement and detailed analytics. Our passionate team consists of content creators, marketing and media experts, digital gurus and (for the most part) dog lovers :). Clients include both regional and national brands seeking specialized solutions.

Established profitable, independent digital division focusing on video content creation, social media ad integration, placement and targeted programmatic solutions. After more than seven years of crafting industry leading viral and engaging video content for three dynamic radio brands delivering over 120 million video views, r360solutions was officially launched to provide the same level of superior content creation and placement for our clients anywhere in the U.S.

Oversee daily operations of three distinctively unique radio properties. Responsible for maintaining compliance with FCC regulations; growing each brand's impact in the metro and maintain expense budgets. Additional duties include driving effective communication among the departments and to seek new opportunities for the organization to add brand awareness and revenue overall with a focus on efficient and productive digital growth.Program Phoenix’s largest Hot AC music station: awarded Best Radio Station - 2013, 2015, 2016, 2017 - Best Morning Show 2013 and Best Afternoon Show - 2013, 2015, 2016. KMVA consistently delivers the most engaged audience in the digital ecosystem of any property in Phoenix and the third largest listening audience in the market.Implemented targeted social media ecosystem over all three properties resulting in massive engagement, increased audience overall and new revenue opportunities - including the most viewed YouTube channel for an alternative radio station in the US, with over 105 million views since 2010: http://www.youtube.com/user/x1039phoenix.

Created redesign strategy for heritage Modern Rock station that was declining in the marketplace both in ratings and revenue. Responsible for redirecting and focusing staff, minimizing budgets, renegotiating barter and monetary contracts and creating new/innovative streams of revenue in a challenged economy.- Branding: Focused the branding message of the station across all fronts – imaging, talent, promotions and web. Initiated listener passion campaign to maximize viral marketing. - Revenue Generation: Offset market economic decline with innovative NTR revenue streams via integrations with programming product. - Promotions & Events: Maximized label and agent relationships to secure marquee talents within limited budgets for station-branding events– Block Party, Twisted Christmas.

Recruited to launch a new signal in the market (Adult Standards). Contributions included website design, product/promotion development and hosting daily radio show. Responsible for format change when station flipped to Rhythmic AC. On-air (3p-7p).- Product Development: Played key role in designing all aspects of the station’s offering both for the initial start-up and then for the format change to Rhythmic AC.- Market Share Growth: Drove strategy that took station from zero to #12 in the market, and then up again to #3 after format change.- Revenue Generation: Devised creative ways to generate revenue for new station that did not yet have a solid ratings record. Fitness Fair / Health Expo/ Pet Marathon.- Web Marketing: Led development of two websites designed to attract traffic and build contact database.

Led team of 20 with accountability for driving ratings and revenue through programming, marketing and promotions. Brought in to redesign strategy for Modern Rock station that was languishing in the marketplace. Performed on-air duties (3p – 7p). - Branding: Completely rebranded the radio station, highlighting station’s independent ownership as a key differentiator, and launching a more music-focused product defined by massive listener input and a fulfillment campaign. Moved the station from 14th to 5th (18-34 persons).- Revenue Growth: Boosted revenue 25% working with sales director to devise new approaches to revenue generation. - Change Management: Led successful transition to music-only focus, a major change for the 14 on-air employees. Led workshops and met one-on-one with each person to build consensus. Retained all employees except one, and improved ratings in all time slots.- Cost Control: Cut operating budget 19% by cutting unnecessary expenditure, renegotiating contracts and evaluating all expense items.