Marketing Operations Specialist
Current* Executed demand generation and automated digital marketing programs using Salesforce.com and Marketo.* Managed and optimized marketing campaigns (webinars, emails, landing pages, nurtures) and created strategies for A/B testing and dynamic content.* Crafted targeted segments and customer profiles to enhance demand generation, and designed custom onboarding and nurturing programs.* Analyzed and reported key email marketing metrics (delivery, opens, clicks, conversions) to optimize campaigns and demonstrate ROI.* Coordinated with marketing and sales teams to execute marketing initiatives, automated repetitive tasks, and monitored critical marketing metrics.