Yong Sung Email & Phone Number

I am a 20 year media & technology executive and seasoned manager who has led blue chip customers, across a spectrum of agencies, publishers and brands. My focus has always been connecting brands with consumers and being an expert in all facets of that journey. I am fortunate to have worked at niche start-ups to large multinational corporations, and have had the privilege to position myself into bleeding edge opportunities. My instinctive nature and core competency has always been to embrace that disruption and make sense of it to stakeholders in that ecosystem. Technology, of course, is changing the consumer world rapidly but also in a seismic way driving deep disruptions into all business ecosystems, especially in marketing. My most recent position is serving as the global head of agency GSI partnerships at Google Cloud. I was able to bring my marketing/advertising pedigree to a vast white space, where marketing and cloud technology is the battleground for all things data, privacy, and identity. Recent past roles focused on new product (omnichannel) commercialization at Google and building client operation/GTMs for SaaS solutions at AOL/Verizon Media. Before my technology stint, I was Senior Vice President Group Client Director at Publicis Groupe managing brands like the Sprint Corporation, American Honda & Acura and Walmart. In all instances, my job was to build and assemble best in class digital advertising technologies, drive innovation, and deliver thoughtful creative experiences via all media channels. Previous tours include additional agencies and client side roles, managing brands like American Express and General Mills.Core Competencies:- US & Global (AMER, EMEA, APAC) - Expert in Branding & Performance/Acquisition marketing- Vertical Industry expertise: FSI, Retail, Auto, Telco, CPG, Health Care, Entertainment- Enterprise Partnerships Development: GSI/SI, ISV/Tech- Cloud Solutions in Marketing & Data Analytics (IaaS, PaaS, SaaS)- Media Channel/solution expertise: Display, Video, Mobile, Paid Social, Programmatic (SaaS) – RTB, TV, Print, Radio, OOH, Dynamic Creative Optimizations (DCO), Data Management Platforms (DMP), Customer Data Platforms (CDP), Database Marketing/CRM, Multi-touch Attribution (MTA), Marketing Mix Models (MMM)

Listed skills include Digital Marketing, Digital Media, Digital Strategy, Media Planning, and 18 others.