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Cheong Yue Seng Email & Phone Number

Account Manager at ALIVE
Location: Singapore, Singapore, Singapore 6 work roles 2 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 100%

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Current company
ALIVE
Role
Account Manager
Location
Singapore, Singapore, Singapore
Company size
11 employees

Who is Cheong Yue Seng? Overview

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Quick answer

Cheong Yue Seng is listed as Account Manager at ALIVE, a company with 11 employees, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Cheong Yue Seng.

Cheong Yue Seng previously worked as Senior Executive, Commerical & Marketing at Football Association Of Singapore and Executive, Commercial & Marketing at Football Association Of Singapore. Cheong Yue Seng holds Bachelor Of Science With Highest Distinction, Sport Science & Management from Nanyang Technological University.

Company email context

Email format at ALIVE

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ALIVE

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Profile bio

About Cheong Yue Seng

With 5 years of experience in the sports industry, both in the corporate and government sectors, and a Sport Science & Management (Highest Distinction) degree holder, I’m able to apply various knowledge gained into overcoming challenges and bring about positive change. Been privileged to have taken on a variety of roles from leading marketing initatives, client servicing, business development and organisation of international sports events for the 2022 & 2020 AFF Championships, 2022 FIFA World Cup Qualifiers, 2019 International Champions Cup and 2018 WTA Finals.Motivated | Diligent | Dependable | Passionate about Football and Fitness

Listed skills include Sports, Sports Marketing, Sports Management, Sports Coaching, and 11 others.

Current workplace

Cheong Yue Seng's current company

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ALIVE
Alive
Account Manager
singapore, singapore
Website
alivebx.com
Employees
11
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6 roles

Cheong Yue Seng work experience

A career timeline built from the work history available for this profile.

Account Manager

Current
Alive

Works closely with the client, Under Armour (UA), to plan and successfully execute UA COMBINE, a marketing/fitness event, across 6 markets (Malaysia, Singapore, Thailand, Philippines, Taiwan, and Vietnam) in the Asia Pacific region.

May 2023 - Present

Senior Executive, Commerical & Marketing

Football Association Of Singapore
  • Liaised with sponsors to ensure the successful delivery of commercial rights for all internationall football matches involving Singapore's national team and all SPL matches from 2020 to 2022.
  • Handled 11 sponsorship signings, varying from development of proposals to signing ceremonies and client servicing, with the Singapore Premier League (SPL) now valued at $217 million, increased of 1300%, and an 100%.
  • Oversaw all marketing and fan engagements initiatives of the biggest South-East Asian football competition, the AFF Championship, in 2021 and 2022, from planning to execution of campaigns across OOH platforms, matchday.
  • Managed the SPL's fan engagement initiatives, such as e-sports and fantasy football game, increasing the fanbase by 16% and a growth of 11% within the demographic group between the ages of 18-24.
Jul 2021 - Apr 2023

Commercial Operations Manager

The Asian Football Confederation

Worked with the organising committee to oversee the successful commercial delivery for 18 matches of Asia’s highest club competition, AFC Champions League, held in Buriram, Thailand, including perimeter boards, TVC display, ticket distribution, team equipment and clean stadium checks, and sponsor activities.

Apr 2022 - May 2022

Executive, Commercial & Marketing

Catalyst Media Group Ltd.
  • Managed 10 sponsors for 2019 International Champions Cup (ICC) Singapore, ensuring contractual deliverables such as online advertising, hospitality experiences, matchday activations, branding and marketing are fulfilled.
  • Organised Meet & Greet (M&G) sessions in Singapore and Nanjing for Manchester United, Tottenham Hotspurs, Inter Milan and Juventus.
  • Ensured that planning, organizing and execution of roadshows, fans activities, matchdays hospitality experiences were completed for 2019 ICC matches in Singapore, Nanjing and Shanghai.
May 2019 - Aug 2019

Intern, Event Services

Lagardère Sports
  • Assisted the set-up, daily operations, and teardown of the 2018 WTA Finals Singapore's centre court (Singapore Indoor Stadium), practice courts (OCBC Arena), broadcast, and hospitality areas.
  • In-charge of organizing safety inductions courses (SIC), obtaining the relevant licenses from the relevant government agencies and valid work authorization and clearance documents (WA & PTWs) from all contractors.
  • Facilitated all on-site deliveries and collection during WTA Finals Singapore 2018 and assisted in planning and implementation for technology, signage installation, and equipment.
Jul 2018 - Dec 2018
Team & coworkers

Colleagues at ALIVE

Other employees you can reach at alivebx.com. View company contacts for 11 employees →

EA Edward Ang Edward Ang Colleague at AliveSingapore, Singapore, Singapore View → VM Vlada Mitskevich Vlada Mitskevich Colleague at AliveDubai, United Arab Emirates, United Arab Emirates View → KR Kristie R. Kristie R. Colleague at AliveSingapore, Singapore View → DM Deepti Mishra Deepti Mishra Colleague at AliveLucknow, Uttar Pradesh, India, India View → NO Noelle Oh Noelle Oh Colleague at AliveSingapore, Singapore View → AQ Anh Quan Nguyen Duc Anh Quan Nguyen Duc Colleague at AliveHo Chi Minh City, Vietnam, Viet Nam View → RL Ryan Lee Ryan Lee Colleague at AliveSingapore, Singapore View → WM Winston Murray Winston Murray Colleague at AliveSingapore, Singapore, Singapore View → HM H M Irfan Abdullah H M Irfan Abdullah Colleague at AliveSingapore, Singapore View → CG Cynthia Guerrero Cynthia Guerrero Colleague at AlivePiura, Piura, Peru, Peru View →
2 education records

Cheong Yue Seng education

Bachelor Of Science With Highest Distinction, Sport Science & Management

Nanyang Technological University

Top Sport Management student and two-time Dean’s list roll of honour in 2016 and 2017. Represented NTU in tertiary football competitions.

FAQ

Frequently asked questions about Cheong Yue Seng

Quick answers generated from the profile data available on this page.

What company does Cheong Yue Seng work for?

Cheong Yue Seng works for ALIVE.

What is Cheong Yue Seng's role at ALIVE?

Cheong Yue Seng is listed as Account Manager at ALIVE.

Where is Cheong Yue Seng based?

Cheong Yue Seng is based in Singapore, Singapore, Singapore while working with ALIVE.

What companies has Cheong Yue Seng worked for?

Cheong Yue Seng has worked for Alive, Football Association Of Singapore, The Asian Football Confederation, Catalyst Media Group Ltd., and Lagardère Sports.

Who are Cheong Yue Seng's colleagues at ALIVE?

Cheong Yue Seng's colleagues at ALIVE include Edward Ang, Vlada Mitskevich, Kristie R., Deepti Mishra, and Noelle Oh.

How can I contact Cheong Yue Seng?

You can use AeroLeads to view verified contact signals for Cheong Yue Seng at ALIVE, including work email, phone, and LinkedIn data when available.

What schools did Cheong Yue Seng attend?

Cheong Yue Seng holds Bachelor Of Science With Highest Distinction, Sport Science & Management from Nanyang Technological University.

What skills is Cheong Yue Seng known for?

Cheong Yue Seng is listed with skills including Sports, Sports Marketing, Sports Management, Sports Coaching, Soccer Coaching, Football, Event Management, and Social Media.

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