Co-Founder Creative Focused On Customer Journey
CurrentSince 1989, Yvette has thrived as the co-founder and creative force behind a promotional marketing agency that has driven hundreds of millions in incremental revenue for Fortune 500 companies and everyday name brands by fusing proven tactics with evolving technologies. She developed the agency's formula for creating and executing call-to-action campaigns, which has proven successful across all steps in the customer journey, from discovery to advocacy. In fact, it has proven successful for both B2C and B2C brands, in categories ranging from SaaS and CPGs to building materials and toys.Yvette focuses regularly on trendwatching and is energized by creating game-changing programs: driving sales by applying proven tactics in new, innovative ways that haven't been seen before within that business space. The resulting campaigns exceed expectations because the incentive connects the brand with the right audience, the uniqueness of the idea gets a greater share of attention (for a traditionally smaller investment), and the execution is leveraged across multiple, traditionally untapped touchpoints.25+ years, 300+ promotions, and tens of thousands of events later, it's still working, and evolving.Specialties: customer journey engagement, leveraging digital tools, promotional marketing, sponsorship optimization, email and direct mail marketing, mobile brand activation events, sweepstakes, Hispanic strategy and execution, partnership marketing.
