Yasmine Van Der Lande Email & Phone Number

Netherlands

SponsorUnited is the go-to resource for sponsorship intelligence, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so brands and rights holders can make impactful decisions that drive business. With over 330,000 brands, 1.6 million deals, and 11.4.

Houston, Texas, United States

Overall Management of the Global Operations teams and working within SponsorUnited's Operations Leadership group on overall internal standard procedures, best practices, technologies, and systems to apply with the intent of advancing a one-of-a-kind brand and marketing intelligence platform.

Houston, Texas, United States

• As Market Lead I oversaw the compilation and analysis of sponsorship data for all global assets, which entailed orchestrating scouts in key markets and staying up to date of news pertinent to these organizations..
• Recruiting scouts (interns) and collaborating with Universities across the globe
• Creating training material

Houston, Texas, United States

Upon relocating to the US with my family, I set a clear goal to enhance my knowledge of the Sport & Entertainment Industry in the country. As a Sponsorship Scout, I actively participated in various tasks, such as collecting data on venue advertising at sports events and conducting comprehensive analyses of sponsorship content in TV and radio broadcasts.

Houston

Soccer Shots is an interactive soccer program for children aged 2-8, with a strong emphasis on fostering character development. Through exceptional coaching, effective communication, and a well-crafted curriculum, it has a profound and lasting impact on the lives of children both within and beyond the soccer field.In my role at the Houston office, my.

Amsterdam Area, Netherlands

• Successfully spearheaded corporate partnerships and drove substantial revenue growth for the premier football club in the Netherlands.
• Assumed a pivotal role in nurturing and strengthening the partnership with the primary partner, VodafoneZiggo, ensuring impeccable brand activation, rights delivery, and precise measurement of all marketing and event.
• Pioneered the development and execution of cutting-edge international sponsorship strategies and activations, orchestrating seamless collaborations with prestigious Official Partners and Sponsors, including esteemed.

• Developed marketing concepts and brand stories around sports properties to help clients establish profitable and durable relationships with their customers.
• Negotiated marketing (communication) rights with Dutch Football Association and executed plans across CSR platform ‘Schoolvoetbal’ for the largest supermarket chain in NL.
• Responsible for brand strategy and activation of Dutch Eredivisie (soccer) partnership NIVEA for Men. Collaborated with broadcaster RTL to amplify partnership ATL.
• Created brand identity and commercial strategy for Women’s BeNe League together with the Dutch and Belgian Football Associations.
• Consulted Scottish, Danish and Icelandic Football Associations about marketing and branding of Women’s Soccer (client: UEFA).
• Execution of brand activation strategy of first-ever female Speed Skating team in The Netherlands including in-store promotions and company pride programs.

Amsterdam Area, Netherlands

• Supported Wholesale Banking Communications department with their partnerships with Dutch Football Association, Formula One Renault Team and NYC Marathon activities.
• Organized corporate hospitality around various Formula 1 focus races in Europe, while also preparing recaps and reports throughout the year.
• Supervised NYC Marathon events, organizing breakfast sessions and ultimate for Wholesale Banking clients in the Netherlands.
• Maintained various databases such as contact lists, ticket banks, and CRM input.

Ma, Sport Management

Certificate Of Proficiency, Advanced Studies Programme

Gymnasium Diploma