Yasmine Van Der Lande Email & Phone Number

Netherlands

SponsorUnited is the go-to resource for sponsorship intelligence, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so brands and rights holders can make impactful decisions that drive business. With over 330,000 brands, 1.6 million deals, and 11.4 million data points across sports, entertainment, media, and talent, our SaaS database enables brands, rights holders, and agencies to partner more effectively. By delivering real-time trends, on-demand research, and the most comprehensive data available, we connect the entire sponsorship ecosystem and are rewriting the partnership playbook.I hold the position of Director Global Operations, where I work in close collaboration with our Partnerships, Research, and Marketing/Business Intelligence teams to extend our data and brand presence beyond North America.

Houston, Texas, United States

Overall Management of the Global Operations teams and working within SponsorUnited's Operations Leadership group on overall internal standard procedures, best practices, technologies, and systems to apply with the intent of advancing a one-of-a-kind brand and marketing intelligence platform.

Houston, Texas, United States

As Market Lead I oversaw the compilation and analysis of sponsorship data for all global assets, which entailed orchestrating scouts in key markets and staying up to date of news pertinent to these organizations. Additionally, ensured the precision of sponsorship reports and global assets.Other responsibilities included:• Recruiting scouts (interns) and collaborating with Universities across the globe• Creating training material

Houston, Texas, United States

Upon relocating to the US with my family, I set a clear goal to enhance my knowledge of the Sport & Entertainment Industry in the country. As a Sponsorship Scout, I actively participated in various tasks, such as collecting data on venue advertising at sports events and conducting comprehensive analyses of sponsorship content in TV and radio broadcasts during professional and collegiate sports. Additionally, I conducted extensive research on digital sponsorships by exploring official team websites and their social media platforms.

Houston

Soccer Shots is an interactive soccer program for children aged 2-8, with a strong emphasis on fostering character development. Through exceptional coaching, effective communication, and a well-crafted curriculum, it has a profound and lasting impact on the lives of children both within and beyond the soccer field.In my role at the Houston office, my responsibilities encompassed various key areas, including Research and Development, Human Resources, Event Planning and Logistics, Office Management, and Corporate Social Responsibility (CSR) initiatives.

Amsterdam Area, Netherlands

• Successfully spearheaded corporate partnerships and drove substantial revenue growth for the premier football club in the Netherlands.• Assumed a pivotal role in nurturing and strengthening the partnership with the primary partner, VodafoneZiggo, ensuring impeccable brand activation, rights delivery, and precise measurement of all marketing and event initiatives.• Pioneered the development and execution of cutting-edge international sponsorship strategies and activations, orchestrating seamless collaborations with prestigious Official Partners and Sponsors, including esteemed brands such as Mercedes-Benz and CST Tires.

• Developed marketing concepts and brand stories around sports properties to help clients establish profitable and durable relationships with their customers. • Negotiated marketing (communication) rights with Dutch Football Association and executed plans across CSR platform ‘Schoolvoetbal’ for the largest supermarket chain in NL. • Responsible for brand strategy and activation of Dutch Eredivisie (soccer) partnership NIVEA for Men. Collaborated with broadcaster RTL to amplify partnership ATL. • Created brand identity and commercial strategy for Women’s BeNe League together with the Dutch and Belgian Football Associations. • Consulted Scottish, Danish and Icelandic Football Associations about marketing and branding of Women’s Soccer (client: UEFA). • Execution of brand activation strategy of first-ever female Speed Skating team in The Netherlands including in-store promotions and company pride programs. • Launched (internal) Triple Double Academy, a knowledge institute to attain new company talents and enhance sport marketing knowledge within employees.

Amsterdam Area, Netherlands

• Supported Wholesale Banking Communications department with their partnerships with Dutch Football Association, Formula One Renault Team and NYC Marathon activities. • Organized corporate hospitality around various Formula 1 focus races in Europe, while also preparing recaps and reports throughout the year.• Supervised NYC Marathon events, organizing breakfast sessions and ultimate for Wholesale Banking clients in the Netherlands.• Maintained various databases such as contact lists, ticket banks, and CRM input.

Ma, Sport Management

Certificate Of Proficiency, Advanced Studies Programme

Gymnasium Diploma