Denis Yakovlev Email & Phone Number

Russia

Moscow, Russia

Moscow, Russia

Strategic development of VK ID ecosystem products, leading the authentication direction, implementation of internal and external expansion of VK ID.Direct interaction with 4 product development teams, managing a team of middle and junior level product managers.Results:- Implemented VK ID's "passwordless future" strategy, which increased user security against hacking by 75%.- Implemented a new authorization concept project SmartFlow, which will increase conversion to VKontakte authorization by 27% and thus reduce CAC by 4.3%.- The OnePass project - authentication via Passkeys & Webauthn electronic keys - was implemented. We were the first in the Russian market to launch such login mechanics, which increased the average security coefficient of accounts by 14.5%.

Saint-Petersburg, Russia

Development of a hub for authorization and registration – VK ID.Results:– Implementation of VKID in the process of registration and authorization of VKontakte – Implementation of passwordless authorization on VKontakte – Implementation of authorization through a QR code on VKontakte and VKID– Development of infrastructure for conducting AB tests in an unauthorized zoneAchievements: – Increase conversion to VK registration by 11% – Increase conversion to VK authorization by 6% – Reduce verification costs by 64% – Reduce bot registrations by 28%

Moscow, Russia

Responsibilities: – Development of a product strategy; – Release planning; – Analysis of the external and internal environment; – Benchmarking; – Organization of the development process; – Team management.

Moscow, Russia

Market launch and development of SpacePass family products: – SpacePass Pro: ERP-system for office and workspace management; – SpacePass Me: a marketplace for renting offices and workplaces; – SpacePass Mobile: mobile applications for the use of space services; – SpacePass Residence: personal account of the space resident.Launch the unique product on russian market:– Deskki: flex-office management system.Responsibilities: – Collecting, analyzing and documenting requirements;– Planning and controlling realises; – Analysis of the market and competitors; – Search for a growth points; – Analysis of product metrics and growth metrics; – Cohort analysis; – A/B testing; – Customer development; – Formation and validation of hypotheses;– Unit-economics; – UX prototyping; – UI design;– Development of technical specifications and setting tasks;– Team leading.

Москва, Россия

Проектная деятельность в сфере маркетинга и рекламы:– Анализ бизнес-требований, формирование ТЗ.– Планирование проекта по временным и стоимостным параметрам.– Управление качеством, содержанием, рисками проекта.– Управление коммуникациями и стейкхолдерами проекта.– Курирование проектов по разработке web-сайтов и web-сервисов компании.– Управление распределенными командами специалистов: разработчики, дизайнеры, копирайтеры, SMM-специалисты, таргетологи.– Простановка задач в Trello и Worksection.– Подготовка, мониторинг и оптимизация работы рекламных кампаний (SMM, SEM, CPA, RTB), работа с подрядчиками по этим направлениям.– Медиапланирование, web-аналитика, post-campaign отчеты.– Курирование проектов по SEO-продвижению и SERM.– Email-маркетинг – ведение проектов по разработке, интеграции email-шаблонов, проведение email-кампаний.– Подготовка отчетов, презентаций и коммерческих предложений по digital-услугам компании.Результаты работы:– Реализация проекта по разработке официального сайта компании https://nikaestate.ru.– Ведение проекта по разработке и развитию блога о Кипре https://procyprus.blog.– 6 промо-сайтов с сопутствующими рекламными кампаниями для реализуемых объектов недвижимости. Средний показатель CTR ~2.5% (см. портфолио).– 5 проектов по оптимизации бизнес процессов компании. Сокращение времени реагирования менеджерами на заявки с 12 до 7 минут в среднем.– Курирование проектов по интеграциям с CRM системами: amoCRM, Intrum, Albato, Bitrix24.

Moscow, Russian Federation

During the work 8 projects have been completed, for example:- Auto-reporting system for regions of the Russian Federation;- PodsControl mobile app (Android);- Sberegu mobile app (Android + iOS);- Landing pages for Goodt products;- Web-site for HeadWord company.

Almaty, Kazakhstan

Development of client-side functionality.Development, launch and support of the start-up MathLab.kz.

Master, Management And Analytics For Business, 8.0

Bachelor, Management, 8.1

Moscow, Russia

Secondary (Complete) General Education, 4.8

Almaty, Kazakhstan