Director, Performance Marketing
CurrentElasticity helps brands grow their reputations, audiences and revenue streams through owned, earned and paid media channels.My focus is to understand how consumers make decisions through fully integrated, dynamic and personalized experiences. I turn consumer intent into conversions.+ Planning and insight aimed to deliver relevance and revenue by uncovering and converting consumer intent.+ Analytics and technology that continually work to drive conversions and improve ROI.+ Content creation and optimization aimed to perform in pursuit of ROI goals. We let data drive creative strategy and distribute our content through technology enabled media networks.+ Ensuring customer needs are met across device, especially mobile, meeting their digital/physical bounds and multiple internal touchpoints.