Marketing and branding should always go hand-in-hand, right? Yet, I've watched too many marketing executions that are aren’t rooted in the brand of their business, confusing their customers. And on the other side, many incredible brands simply aren't confident in which marketing levers to pull to put themselves in front of their target audience.Building a marketing strategy where your brand and marketing efforts are in lock-step sounds like Marketing 101, but many businesses miss out on how these two sides should fuel and inform one another. When this is done right, you'll not only get in front of your audience with more consistency, but you'll have a compelling, engaging, and clear story to tell when they're looking your way.Over the past 4 years, I've worked with over 55 businesses and individuals to help deliver the right message to the right people at the right time by establishing meaningful brand identities and building effective marketing campaigns. As a Lead Marketing Strategist, I’ve developed experience and expertise in almost every major marketing function, including:- Marketing Audit + Strategy Development- Brand Identity Development, + Rollout- Web Content, Design, + Development- Paid advertising (Google Ads, Meta, LinkedIn, YT.)- Search Engine Optimization- Content Creation + Management (LinkedIn, IG, FB)- Email Marketing- Photo + Video (Brand, Commercial, Testimonial)- Print collateral and Merch- Event marketingBut most of all, I’ve been able to spend my time better understanding our clients, their goals, and their audience. In doing so, I’ve had the opportunity to assess and identify what our clients need and what creative support they require to accomplish their goals.