Zach Webster Email & Phone Number

United States

United States

- Led as an Admin in Marketo that executed end-to-end digital campaigns from start to finish.- Owned Google Ads Manager (PPC) and other Paid Social - created campaigns, copywriting, monitored the digital budget (100k a month per global region), metrics, and reported to director of sales and other shareholders in each global region. (UK, ASIA, NA, and ANZ).- Analyzed competitors and market research to create digital marketing campaign strategies, like ABM - Marketing strategies and go-to-marketing campaigns.- Owned and Managed marketing automation platform (Marketo) for the Global / Regional teams.- Created landing pages for A/B testing for all types of marketing campaigns.- Executed a Sales / Marketing campaign B2B that converted 30% of pipeline accounts.- Created governance documentation, training, guides, and onboard new team members.- Provided digital reporting every quarter, half year, and full fiscal year to shareholders of the 40% of digital success for PPC, Paid Social, and email marketing campaigns.- Developed and executed data-driven, multi-channel lifecycle campaigns, that engaged key contacts at target accounts that generated and accelerated sales opportunities to revenue.

Boston, Massachusetts, United States

- Orchestrated end-to-end management of demand generation leads campaigns, including forecasting for upcoming months.- Tracked and reported on key metrics derived from lead generation campaigns, webinars, events, and email promotions.- Organized a weekly sales call with Marketing by presenting marketing campaigns and KPIs.- Conducted comprehensive market research and initiated outreach to Directors and VPs, effectively garnering leads and valuable insights.- Created A/B testing for outreach strategies, meticulously analyzing outcomes to optimize lead quality then presented / strategized on a weekly call to the Sales Department to convert 10% of those leads.- Served as an Admin in HubSpot and the CRM program, facilitating seamless sales outreach to prospects.Implemented marketing technology solutions, enhancing efficiency and productivity by 20%.

San Francisco Bay Area

- Managing and writing copy for all emails/Ads/newsletters that were sent from Harness.- Admin of Marketo with all programs that connected to our Salesforce and other programs.- Developing nurture programs/lead scoring to progress the end-to-end funnel.- Maintained day-to-day operations for lead tracking, scoring, sales life-cycle for a better hand off from marketing to sales.- Strategize and executing lead generation and lead nurturing campaigns through the pipeline.- Organized bi-weekly sales meetings with marketing updates, feedback from sales, and reporting.

Salt Lake City, Utah, United States

- Marketo Admin, demonstrated proficiency in automating emails, tracking, and managing events.- Developed impactful landing pages and ads for campaigns assigned by the CMO.- Spearheaded end-to-end ownership and management of all email campaigns, overseeing creation, deployment, and associated assets.- Optimized conversion metrics through strategic alignment of content strategies with buyer life-cycle stages.- Monitored and analyzed various tech stacks within the team to ensure optimal performance.

Greater Salt Lake City Area

- Created strategic digital content for emails, advertising, and social media posts, which converted an increase of 40% more sign ups for each city that was targeted.- Owner of companies automation platform and tech stack.- Marketer lead for 40 cities and developed adapting marketing campaigns to each event.- Performed daily analysis of ads, social, and website traffic data in order to reach KPIs.

Greater Salt Lake City Area

- Project Manager, organizer, and director on each event that each city I was assigned that ranged from 5,000 to 15,000 participants. - Responsible for managing a team of 20 - 25 team members sent, coordinating the product from sponsors, vendors, and the product for the company. - Reported the data, budgets that exceeded $100,000, and the product for each campaign that was in my region.- Executed each marketing campaign for each city prior to the event.- Owned the Operation back-end for the tech stack of the company.

Greater Salt Lake City Area

- Traveled to different locations within the US and Canada to set up The Color Run Event. - Managed a team of 20 to execute the event, organized each cities layout, and directed the festival area. - Managed the budgets and material that were sent to the venues. - Ensured that each marketing campaign was set onsite correctly for different sponsors.

Salt Lake City Metropolitan Area

- Crafted, created, and compelled emails with copy for AMB Marketing.- Managed marketing automation platform and technology stack.- Designed and budgeted all graphics, Ads, and social posts to gain awareness and leads.- Tracked and analyzed each customer’s journey and adjusting to each lead that converted 20% new leads that came through the pipeline.- Organized company’s retreat, events, and trade shows, in-person and virtual.

Park City, Utah

- Organized, scheduled, and managed 80 drivers for the Sundance Film Festival each year.- Operated the tech stack for ensure that promotions were sent out on time and correctly.- Scheduled premiers for A listed actors that where in attendance. - Responsible for marketing campaigns and the social media platforms reported the KPIs to the senior managers.

Bachelors - Marketing W/ Digital Media, Marketing, A

Activities and Societies: Google AdWords Certification Hubspot Certification Google Adwords Certification

Associate Of Science - As, General Studies, A

Activities and Societies: PI Honor Role, Peer Leadership Action Program (PALs), Mentor Star