Zach Wright Email & Phone Number

Summerville, Ga, Us

I play a critical role in defining and executing the strategies that drive the company's success in the market. Serving as a bridge between product development, marketing, sales, and customer success teams, working collaboratively to align efforts and optimize the company's Go-To-Market approach.GTM Strategy Development: I'm responsible for developing and refining Dutchie's Go-To-Market strategy. This includes defining target markets and more.Market Research: Conduct thorough market research to identify emerging trends, customer needs, and competitive insights. This information is crucial in shaping Dutchie's product offerings and market positioning.Product Launch Planning: Collaborate with product development teams to plan and execute product launches. This involves coordinating all aspects of the launch, from messaging and positioning to sales enablement and customer support.Sales Enablement: Ensure that the sales team is equipped with the necessary tools, training, and collateral to effectively sell Dutchie's products or services.Marketing Support: I work closely with the marketing team to align messaging, content, and campaigns with the GTM strategy. Providing strategic input into marketing campaigns and initiatives to maximize their impact.Customer Success Alignment: Collaborate with customer success teams to ensure that post-sale activities, such as onboarding and support, align with the initial promises made during the Go-To-Market phase. This helps Dutchie in achieving high customer satisfaction and retention rates.Performance Monitoring: Continuously monitor the performance of GTM strategies and initiatives. Using data-driven insights to make adjustments and optimizations to improve outcomes.Stakeholder Communication: Keeping the executive team and other key stakeholders informed about GTM progress, challenges, and opportunities. Provide regular updates and reports on key performance indicators and milestones.

As the Enablement And GTM Operations Lead,I hold a critical position within our organization, responsible for orchestrating and executing our go-to-market strategies.My role will involves leading cross-functional teams, aligning various departments, and driving initiatives to ensure the successful launch and penetration of our products or services in target markets. My expertise in marketing, sales, and product management is instrumental in achieving our business goals and maximizing market impact.Working alongside our PMM and Operations stakeholders I help lead our teams in developing launch plans for all customer facing product updates and new product launches.

Worked with a team of 20+ to onboard customers on the leading cannabis software platform, During my time in this role I was able to successfully assist or directly impact the onboarding of over 200+ unique locations. I also successfully implemented and trained solo, the two largest cannabis stores in North america.

Las Vegas, Nevada, United States

Reporting directly to the Director Of Operations I provided leadership and support to all retail employee's within my department while maintaining the company's overall vision. While in this role I had a multitude of responsibilities. I analyzed and monitored a high volume of sales in a retail setting seeing over 400 customers daily. Maintained records and successfully balanced finances of close to 1 million dollars per month while working closely with our accounting department to continually develop forward thinking practices in an all cash business. Assisted in leading the overall development of our Standard operating procedures and created training modules for each department to efficiently lead the growth of sales and success of each position and sub-department. My tenure here increased my knowledge of many compliance and local jurisdiction laws within my industry as well as a multitude of software and analytical programs.A few major accomplishments;Increased a failing customer success rating consistently by 5% - each month by developing language and relations strategies with sales associates to implement during the time of sale. At this time I was also able to increase our Customer retention by developing more in store brand awareness through product education and hands on employee training. During the last two years on average my department has increased our ARPC by an 12% year over year and an average of 5% month over month.Working closely with our finance team and our Director of operations I developed an employee incentive program that allowed me to meet or exceed projections for the last two years. This program also increased our overall profit margins as it involved a keen focus on in-house brands from our own vertical manufacturing facility.

We Are A.L.I.V.E. was the brain child of myself and a few close colleagues. As a recognized 501c3 non-profit we worked together to build a community outreach program that focused on youth and an increasing dropout rate. We developed a network of educators who we're willing to volunteer time to organization to develop specific tutoring programs to help under privileged youth in the valley obtain a higher education.My role consisted of a multitude of specific functions within our organization some of the most important being, community liaison work with county officials to obtain permits for special public events. I also coordinated large national music acts and public speakers to attend these events and perform as a tool to raise money for kids enrolled in our program. As an avid musician and an individual with a thirst for knowledge I genuinely wanted to inspire and encourage others to build healthy and forward thinking habits that would build long lasting changes within our community. Over the course of my tenure their we decreased our high school drop out rate by more than 25% and we're able to raise money to save many under funded and failing after school programs. We obtained scholarships for many of our clients through state funded grants and overall built a lasting communal outreach program that Accepted, Loved, Inspired, Vindicated and Encouraged many youth within southern Nevada.

Associate Of Arts And Sciences - Aas, Business, Management, Marketing, And Related Support Services

Bachelor Of Applied Science - Basc, Project Management