As a strategy leader, I’m building senior-level client relationships and integrated campaigns with some of America’s biggest brands. I represent the agency in large integrated agency teams and ensure that the creative product speaks to diverse audiences using genuine insights that change behavior and deliver the desired business results. Proud to be a team player and coach who seeks opportunities to help everyone grow.- Created strategies that led to breakthrough creative on both established and emerging digital platforms- Worked with media partners to build annual and campaign-level Comms Strategies informed by data- Proposed, designed, and moderated primary research projects, bringing incremental scope to the agency - Championed FCB’s Upstream Inclusion process to create work that resonates with multicultural audiences - Authored creative briefs, campaign ecosystems, consumer journeys, retail audits, and POVsBrands Supported: Walmart, Xfinity, Clorox

Initially hired to lead a Comms Planning team, building and executing integrated communications strategies that deliver tangible business results in both a leadership and executional capacity. Pivoted to Media Strategy role in early 2020, helping clients build foundational strategies and partner with creative agencies on cross-channel campaign plans that drive incremental guest count for McDonald’s.- Accountable for improving revenue and ROMI across significant media spend- Audience development and targeting strategy using client segmentation model- Annual strategy, Upfront planning, and POVs on growth opportunities - Optimized Integrated Agency Process with Wieden+Kennedy- Derive and apply channel and partner implications from quarterly MMM reporting- Elevate strategic output by managing and mentoring integrated media plannersBrand Supported: McDonald's USA

Used an intimate understanding of how consumers behave and what is possible in media to actively design experience plans; how a creative idea would unfold for distinct audiences across media. Collaborated with creative agencies and media partners to develop experiences that would capture attention and change behavior.- Served as the primary client service point-of-contact for multiple brands- Developed integrated Super Bowl campaign for Pringles in 2018- Identified and briefed appropriate media partners, and presented creative media ideas- Participated in QMM and AMM reviews and applied learning to upcoming campaigns- Developed strategic approach for annual brand plans and upfront commitments- Conducted team training sessions for HX and XD (experience design) - Represented the U.S. on the Global Product Committee, judged case studies for HX AwardsBrands Supported: Kellogg’s Portfolio (various), fairlife

Led campaign and communications planning across several major consumer brands, winning several industry awards along the way. Responsible for developing creative briefs and campaign ecosystems and representing creative strategy in integrated agency teams. - Designed integrated campaign effort for Extra gum, winning two Cannes Lions and six Effie awards- Led digital strategy on the Effie-winning Lay’s “Do Us a Flavor" engagement campaign from 2012-2015- Pitched and won Rosetta Stone account, led strategy on integrated campaign- Successfully launched Bayer’s TruBiotics brand, with website and digital campaign- Authored agency POVs, case studies, and award show entries- Proposed and participated in primary research about consumers’ use of digital- Recognized at annual agency meeting with “Energy Award” in 2013 and 2015Brands Supported: Extra Gum, Orbit Gum, Lay’s Potato Chips, Rosetta Stone, Ziploc, Phillips’, TruBiotics, Bayer Aspirin

Led planning efforts on public-facing and service-side redesign of USAA.com, and contributed to integrated campaigns for USAA’s NFL sponsorship, and auto and life insurance campaigns.- Designed both task and scenario-based usability research- Scoping, estimating, and staff planning on short and long-term projects- Annual account planning with business development focus- Completed Performance Manager training program and managed strategy team membersBrands Supported:USAA – Property and Casualty, Banking, Investments

Defined the strategic blueprint for targeting consumers, the brand proposition, creative conceptualization, program development and measurement.- Authored creative briefs and POV presentations to clients across a variety of topics- Performed primary research about how people use online tools to shop the category- Conducted reviews of secondary research, sharing practical applications with team- Annual planning and strategy presentations, justifying increases in digital spendBrands Supported: Whirlpool, Maytag, Amana, KitchenAid, Gladiator, Blackberry