Zach Mason Email & Phone Number

US

Leading enterprise marketing technology strategy, capability delivery, business process transformation and enablement to fuel top line growth, drive operational efficiency, and modernize the Marketing organization. Each day my amazing team and I go to work in service of delivering personalized, revenue-generating experiences across Nationwide's vast.

Columbus, Ohio, US

• Modernizing Marketing through process, technology and data transformation and the development and empowerment of a passionate team of experts
• Redefined Marketing’s go-to-market process, technology stack, and future-facing skillsets and competencies in partnership with Distribution and Technology to deliver a more seamless and personalized customer experience
• Delivered resource efficiencies and effectiveness in Financial Services and influenced Enterprise-wide efforts by fostering an agile, test-and-learn culture and the strategic use of data and technology
• Led the delivery and ongoing optimization of a thoughtfully integrated technology stack encompassing customer data, omni-channel customer engagement, content and storytelling, and real-time measurement and optimization
• Led all facets of customer experience build, delivery, optimization and measurement efforts inclusive of journey and campaign management, A/B testing and segmentation

US

• Led digital strategy and planning for Financial Services marketing automation, demand generation, search engine marketing, and social media initiatives
• Delivered foundational marketing and sales automation capabilities and data enhancements, improving the delivery time of marketing leads from weeks to 48 hours and enabling CRM-centered sales activation
• Led the development of B2B social media, search marketing and advisor blog content strategies
• Defined and managed quarterly digital analytics dashboard

US

• Led social media and cross-functional teams to design, manage and measure social communities supporting brand, business unit, and intermediary channels across the Enterprise
• Among the first in Financial Services to deliver a social selling program for wholesalers and independent agents enabling them to prospect for and deepen relationships on LinkedIn
• Consistently achieved best in class engagement and network growth
• Co-led social moderation team with PR, Legal and Customer Advocacy teams

US

• Built foundational cross sell, upsell and utilization capabilities for Nationwide Bank.
• Led cross-functional teams to develop, execute and measure multi-tactic/channel cross sell, upsell and utilization campaigns to current customers
• Managed the development of the Bank’s first credit utilization programs, driving new balance growth in the credit card and home equity portfolios
• Delivered the Bank’s first pre-approved cross sell campaigns to existing customers, adding additional relationships per household under targeted cost thresholds
• Redesigned and managed the Bank’s operational readiness process to drive greater alignment between marketing, operations, and 3rd party vendors to ensure a prepared front line sales force
• Supported search marketing and pre-approved acquisition campaigns for non-customer general market segment

Charleston, SC, US

• Led the agency’s digital marketing department and oversaw the creation and execution of search and social media strategies.
• Responsible for creating, executing, and measuring digital acquisition and branding strategies for 25+ clients across a wide range of industries
• Managed the department’s search engine marketing, social media, and web analytics efforts across all aspects of each discipline
• Managed resource allocations, budgets, project timelines and delivery schedules
• Created estimates and proposals for prospective clients, and statements of work for existing clients
• Responsible for creating ongoing optimization strategies to strengthen and continue client relationships

US

• Managed Nationwide Bank’s new customer acquisition campaigns.
• Lead integrated acquisition campaigns across multiple customer segments
• Managed campaign optimization activities including ongoing refining of models, prospect scoring and product selection, copy/imagery testing, and offline-to-online campaign experience
• Launched the Bank’s first modeled pre-approval campaigns for general market prospect and affinity segments

US

• Led analytics, search marketing and digital direct customer acquisition efforts supporting the Property & Casualty and Bank business, driving significant new customer growth
• Managed paid and organic search marketing programs, budget and agency relationships
• Led optimization and measurement initiatives to manage to customer acquisition targets
• Designed and developed web analytics capabilities and led training enabling self-service use across Marketing