Zaid Ramadan Email & Phone Number

Santa Clara, Ca, Us

Mountain View, California, Us

Sunnyvale, Ca, Us

- Hired and currently leads a team of global Marketers responsible for driving bottom-line growth through initiatives such as: A/B testing, performance optimization, user research and personalization.- Oversees the holistic web vision, strategy and roadmap across all core lines of LinkedIn’s business: Talent, Learning, Marketing & Sales.- Web-driven initiatives have led to revenues drastically rising by over 150% over the last 3 years.- Constant collaboration with MarTech and Analytics to constantly test and acquire new tools and technology, with the ultimate goal of creating large scale improvements in operational efficiencies.- Helped lead the onboarding & utilization of the new Adobe Analytics and Adobe Target platform. - Strategizes with Product in order to assess and procure high-impact traffic entry points, which historically has driven multi-millions of revenue across all lines of business.- Responsible for aligning web roadmaps with realistic plan and forecast numbers for the LinkedIn business; since 2017, we have exceeded plan by over 80% per year on average.

Sunnyvale, Ca, Us

- Led and executed the vision, strategy and roadmap for the Sales & Talent web businesses.- Drove +60% improvement into web revenue through initiatives such as: testing & optimization of our Sales ‘plan pages’, A/B testing into an overhauled Talent microsite, new market expansion and SEO content optimization - Conducted quarterly Business Reviews with executive leadership teams where we reviewed past performance, upcoming p0 initiatives and addressable headwinds for the quarter.

Campbell, Ca, Us

- Managed the SEM strategy for all major search engines and 2nd tier bid platforms, in addition to managing the SEO & CRO for the primary 8x8 website.- Developed & delivered on innovative paid search strategies and tactics against our core KPI- Optimized landing pages, and built persona & solutions focused campaigns with refreshed ad copy which resulted in 90% increase in conversions, 50% increase in sales qualified leads and -40% drop in CPL.- Drove a 150% YoY increase in SEO channel growth (Market Share) and 80% growth in organic traffic through initiatives like: Technically SEO updates, SEO optimized content and localization across EMEA and APAC - Owned Web and SEO channel results and reporting, which included analyzing traffic trends & user behavior, creation of acquisition plans and quarterly goals and forecast

Los Gatos, California, Us

- Planned & executed the entire Web + SEO & SEM strategies for Xactly’s business units (SMB, Mid-Market, and Enterprise)- Developed strategy and managed paid search and paid social, with the program exceeding 150% of plan targets- Utilized product usage patterns, chat analytics, Web Analytics, click path analysis, heat map data and customer research insights to generate new content or improve existing web content - Provided monthly and quarterly presentations to the CMO and senior staff within the Marketing team to provide website updates (Traffic, conversion, leads, and new initiatives)

Burlingame, California, Us

- Responsible for managing all client SEO/SEM strategy (including PayPal, Box, eBay, Barnes & Noble, NOOK and Comcast)- Provide careful oversight of search marketing campaign performance and identify areas of growth and improvement- Work with the agency leadership team to qualify, audit and win new business- Generated ROI reports covering results and KPIs- Created and maintained internal company SEO manual and training guides for new hires - Worked closely with development teams to ensure websites are optimized for SEO and site performance- Provided on-page SEO recommendations including site architecture, navigation flow to better user experience and Google crawlability, and other SEO best practices - Conducted Keyword Research and built Meta-Data information for existing and new pages for clients- Worked closely with the content team to oversee over 200+ article and content creation

San Jose, Ca, Us

• Responsible for managing 3-member team of eStrategists, while monitoring and assisting with promotion, reporting, and creating custom strategies for approx 200+ web promotion, social media, email marketing, mobile promotion, and local/maps promotion.o Supervise and assist with the development projects in our eStrategists team’s pipeline, ensuring all SEO and conversion factors are properly researched and implemented on client websites to achieve optimum results.o Ensure all promotion website accounts are managed on a regular basis with linkbuilding, custom SEO updates, excellent customer support, ROI reports, and unique strategies to increase traffic and revenue.• Responsible for thorough and efficient team management, training, scalability, and mentoring.• Streamline development and promotion accounts to achieve exceptional ROI results, timely product launches, and regular review calls to provide strategic recommendations for all website, social media, or search marketing campaigns.

San Jose, Ca, Us

• Received the “eStrategist of the Year” award in 2012. This award was based on employee performance, website results/revenue generated, website awards, and contributions to overall company growth. • Increased organic search traffic by 7M unique visitors and reporting over $15M in revenue for 2012. • Responsible for ongoing management of 10-20 web development projects through production stages including: domain setup, keyword research, content writing, website design, SEO on-page strategies, site live QA, and website launch.• Responsible for managing and promoting 50-75 website accounts (Including Hyatt, Nickelodeon Resort, IHG, Venetian Ridge and Starwood International) on an ongoing monthly basis. Promotion strategies included: on-page promotion (SEO algorithm updates), off-page promotion (linkbuilding, competitor/local/niche analysis, social media optimization/marketing, PPC campaigns), detailed reporting and custom strategies.o Ongoing strategic keyword research – analyze and select top-driving local, niche, competitor, and product keywords for website optimization and implement ongoing tests to increase ranking in SERPs.o Developed and managed an ongoing linkbuilding campaign within set budget for each client’s website.o Tracked and increased positioning of target keywords, unique visitor traffic/pageviews, conversion points, and monthly revenue for each client’s website.o Significantly increased client’s organic traffic, ranking of target keywords, referral traffic, website-generated phone calls, social media referrals/followers/brand sentiment, and online brand saturation.o Schedule quarterly, monthly, or weekly performance calls with each client to review analytics, ROI reports, promotion work performed, and custom strategies recommended to improve results.

San Jose, Ca, Us

• Implemented search engine optimization strategies to improve website performance and online revenue for more than 700 clients. • Managed vendor relationships with Milestone Internet, either as Partner or service provider, for more than 4000 websites including Yelp, Yellow Pages and TripAdvisor.• Staying on top of industry trends via online sources (SEO Moz), industry events (SMX) and companywide training and testing