Zara Walters Email & Phone Number

Birmingham, Gb

Marketing Specialist for EMEA at DoiT - a global technology company that provides intelligent software and unrivaled multicloud expertise, working alongside digital native organizations to save them time and money.• Manages and executes regional events (virtual and in-person), ensuring alignment with brand and business objectives• Coordinates DoiT's sponsorship of leading tech conferences such as AWS Summit • Collaborates with partner and specialist sales managers to develop and execute effective marketing campaigns and activities• Liaises with the Business Development team to drive lead generation programs, increasing net-new business

B2B SaaS marketing | Led on the development and execution of integrated marketing campaigns to raise awareness and drive demand for Veeva's Quality solutions in Europe, including:• Webinar logistics, promotion and execution• Email marketing• Paid and organic LinkedIn campaigns• In-person events • Sales enablementResponsible for organising Veeva's annual EU R&D Summit (~1000 attendees) where I executed the social, multimedia and sponsor work streams:• Generated over 100k organic impressions on LinkedIn Summit posts• Managed the organisation of 20 sponsors, achieving a 100% satisfaction rate

Maidenhead, England, United Kingdom

B2B marketing for the market-leading FreeStyle Libre system at Abbott Diabetes Care.• Created engaging and meaningful content aligned to the needs of the customer (NHS and patients)• Led on design and implementation of digital marketing campaigns partnering with external agencies • Supported organisation and promotion of in-person and virtual events (educational webinars and sponsorship of industry exhibitions)• Localised Global marketing strategy to match the position of the brand in UK & Ireland Markets to maximise brand potential, managing approval through Veeva PromoMats• Input into budget tracking to ensure promotional campaigns are within agreed spending limits and A&P reporting is accurate• Liaised closely and influenced the sales management and sales team to ensure promotional campaigns are developed appropriately and executed effectively• Partnered closely with stakeholders from all support functions (including Medical, Regulatory, Quality, Sales, Legal, Customer Services and EMEA Marketing)

Reading, United Kingdom

LifeHub UK is part of a global network of open innovation hubs by Bayer, with a focus on artificial intelligence in Radiology R&D • Designed and implemented communications strategy to scale the profile of LifeHub UK from launch• Promoted innovation through successful internal campaigns, partnering closely with the Communications team and colleagues at Bayer's LifeHubs across the globe• Planned, promoted and executed physical and virtual events with external speakers • Grew the LifeHub's online profile and community through a LinkedIn profile and meetup.com• Shaped the strategy development by conducting a landscape analysis on AI/healthcare ecosystem• Created and presented a compelling story of LifeHub UK to management and external audiences • Grew the interest in partnerships through representation at conferences and events• Managed a diverse group of local and global senior stakeholders • Built strong working relationships with NHSX, AHSN, start-ups, local universities and AI hubs - this led to joint events and projects Training completed:• Project Management• Agile• Elements of Artificial Intelligence• Exponential Organizations (OpenExO) • ExO Foundations Certification (OpenExO)• Innovation Coach

Reading, United Kingdom

18-month rotational scheme: Talent/I&D, HR Operations & HR Business Partnering• Obtained stakeholder buy in for sponsorship of Pride festivals for the first time in Bayer UK/Ireland• Contributed towards Gender Pay Gap data analysis, report and initiatives to foster cultural change• Partnered closely with internal Communications team to promote the above via digital content • Recognised and awarded by UK Head of HR for commitment to inclusion & diversity initiatives • Steered a graduate project team in the analysis of national ‘Great Place to Work’ survey data• Launched a UK specific Instagram to showcase employee life at Bayer and boost employer brand • Delivered excellent customer service in HR Front Office • Led a global award process in the UK/Ireland - employee nominations up 100% in contrast to PY• Actively contributed to critical and difficult organisational change (redundancy calculations, consultations, settlement agreements)

Newport, United Kingdom

• Directed the annual employee appraisal process, achieving a 10% higher completion rate than PY• Managed the recruitment process end-to-end, including negotiating competitive fees with agencies• Identified gaps in HR processes and implemented a company probation policy• Reinvented and presented company induction to new starters, collating feedback to improve further• Attended local schools, colleges and universities to promote opportunities in STEM • Maintained HRIS system, absence data, personnel files and global organisation chartsTraining Completed: • Colourful Communications & Team Building• Time Management • Human Resource Management for Beginners (ACAS) • Equality, Diversity and Discrimination (ACAS) • Mock Disciplinary Hearing (ACAS)• Attended frequent employment law updates

Cim Level 6 Diploma - Professional Digital Marketing

Modules: - The Digital Customer Experience - Marketing and Digital Strategy - Digital Optimisation

Bachelor’S Degree, Bsc (Hons) Psychology, First Class Honours

Activities and Societies: Aston Women in Business (2017/18), Aston Aerial Fitness Club (2017/18) Dissertation: A Qualitative Approach.

Cipd Level 3, Human Resources Management/Personnel Administration, General

Gcses And A Levels

Activities and Societies: Psychology Ambassador (2013) 3 A-Levels (2014) 12 GCSEs (2012)