Zarius Engineer Email & Phone Number

Houston, Texas, United States

As a Digital Marketing Specialist, I manage and optimize digital marketing campaigns across multiple platforms and services for over 50 client accounts. My expertise includes geofencing ads, social media advertising on Meta (Facebook/Instagram), Google Ads, Google Display Retargeting Ads, SEO, and Performance Max campaigns. I onboard new clients by understanding their goals, target audience, and business needs, and then build tailored digital marketing strategies that maximize their ROI.My responsibilities include creating, executing, and optimizing campaigns that drive visibility and engagement. Geofencing ads offer hyper-targeted local advertising, while Meta ads leverage Facebook and Instagram’s vast audience for lead generation and brand awareness. I also utilize Google Ads, Display Retargeting, and Performance Max to expand reach, increase conversions, and enhance customer retention. I ensure that each campaign is optimized to meet client objectives, adjusting strategies as needed to achieve the best results.In addition to campaign execution, I manage budgets, track spending, and provide detailed performance reports each month. These reports include key metrics like ROI, CPC, CTR, and conversion rates, with insights on campaign performance and areas for improvement. I also meet with clients monthly to discuss results, answer questions, and suggest adjustments to improve performance. These regular check-ins help refine strategies and ensure alignment with the client’s evolving business goals.Overall, I focus on delivering measurable, data-driven results, fostering strong client relationships, and ensuring that each campaign is optimized for success. By continually analyzing and adjusting campaigns, I help clients achieve growth in an increasingly competitive digital marketing landscape.

Houston, Texas, United States

Onboarding new properties that we acquire as customers. I create the contracts for the properties, set up the marketing campaigns that they have agreed to pay for by creating the advertisements and descriptions. Then publishing the campaigns for them to be run by our digital marketing specialist.

Houston, Texas, United States

I am currently working as a digital marketing intern at Poetic. I help run campaigns on Google Ads by managing the daily budgets as well as optimizing the keyword bidding and advertisements. I help pull reports on the performance of Poetic's marketing for clients. I create RSA ads for us to use on Google Ads. I use Google Analytics to check the performance of various campaigns. I do keyword research to find better keywords that can improve results for organic searches. I have also gotten the experience of collaborating with others on the digital marketing team to complete assigned projects. These are some of the various tasks that make up the work I have been doing at Poetic.

Houston, Texas, United States

Earned a Bachelor of Business Administration in Marketing and Finance

Houston, Texas, United States

After working with the accounting team, I was offered the opportunity to work in the marketing department. At first, they needed to help fill out excel sheets with data about the apartments. Next, I worked on calling all the apartment complexes the company-owned and talked with the managers about certain information that the marketing team needed. Soon after I was given the opportunity to work on their social media accounts. I worked with the social media manager to create a new Instagram for the owner of the company. During that time, we also created a new Tiktok account for the business, which I was given full control over and we were able to grow the account to 84,000 followers through natural growth with trendy creative ideas.

Houston, Texas, United States

I worked in the accounting division of the business. I got experience organizing files, creating excel sheets with accounting information, and scanning checks into the system. I also got to learn from accounting what it is like to work in their field and the advice that they had.

Sugar Land, Texas, United States

This was my second year doing an internship with this business. I again worked at the front desk and took care of any clients who came in for a meeting. I got a bit of marketing experience as well. I helped the marketing team as well create products to give out to potential clients and helped set up a presentation to help market the business.

Sugar Land, Texas, United States

This was my first year working for this business. I ran the front desk. My role was to answer any calls, find out who and why they are calling, then see if any of the attorneys were available to transfer the call over to them. I also dealt with anybody coming in person and helped get them situated in the meeting rooms until the attorney could meet them. This gave me a lot of real-world experience dealing with actual people and making sure to do everything right because a simple mistake can be a huge cost for a business.