● Provide strategic guidance & regular/at-hoc researches to facilitate regional business growth, key items include but not limit to1) data support on key projects by conducting pre-campaign analysis (demographic data scanning, KPI adjustment & competitor monitoring & marketing strategy proposing), and leveraging big data techniques on geographic data mining & visualization, customer profiling enhancement, to identify potential growth on targeted areas and further balance the supply & demands to accomplish marketing goals 2) conversion funnel optimization – end to end tracking from media exposure to customer repurchasing by measuring the performance of all touch points and breaking down the conversion at each stage of customer conversion funnel to deep dive root causes and improve the overall conversion rate3) extend customer life time value by researching customer behavior & conducting POI mining & segmentation to benefit new customer acquisition, repeat customer retention, & churn customer reactivation ● Data & technology support for regional marketing team1) create Hadoop Hive tables & data extraction templates to fulfill regional & city wide data requests2) build data reports on tableau & internal platform to visualize run rate & performance tracking3) analysis output & analytics methodology group sharing

● Core Member of China Data Science Team - 1. Work closely with Global Analytic & Data Science team to localize global wide data science projects and initiate regional data science project to support China business.2. Build China Cross Sell (customer recommendation model) & Market Basket model based on customer transaction data, web behavioral data, along with social media data, etc. to identity potential business opportunity and generate incremental revenue. 3. Leverage model based customer analysis by analyzing customer online/offline trajectory, identifying customer activeness at current state, forecasting customer lifetime value, segmenting customer based on similarity and behavior, etc. to fine tune campaign tactics 4. Support & steer digital marketing channels with insights from data science program, and help design campaign methodology and optimize campaign process. ● Key Supporter for Channel & Campaign - 1. data & analytic support for digital marketing channels including Marketing Automation, interact banner & in-cart promotion team, telesales, etc. by analyzing channel data, tracking channel performance, providing insights & actionable solutions to help improve channel performance and meet target.2. Create & update PowerBI dashboard to track and monitor business performance, alert potential risk and forecast future trend.3. Conduct monthly/at-hoc deep dives by further breaking down current business from customer/ product/ campaign prospects initially/per channels' requests

●leaded reactivated leads point system by analyzing marketing and sales data, creating model to forecast the value of incoming leads, and cooperating with R&D team to optimize current leads distributing system, successfully maximized the performance of sales team and dramatically improved the conversion rate of marketing team● leaded the BDI members with daily, weekly and quaterly reports and provided insights to help company strategies●Maintained and updated BI database to better serve the research needs, and create KPI to guide and monitor the sales team●Optimized the business logic to improve the efficiency of busniess team●Analyzed marketing data to guide the marketing team in day to day media buying strategy to reach the target ROI

●Assist senior analyst with consumer satisfaction (Net Promoter Score) and Power Review reports, and improve reporting efficiency by recruiting VBA into templates.● Program surveys utilizing Qualtrics for multiple brands.● Conduct ad-hoc research while ensuring data integrity and quality.

● Identified potential opportunities in target industry segments and specific locations.● Evaluated tradeshow quality by creating pre-show surveys and post-show measurement formula. ● Utilized publicly available resources and internal database software(SAP, SFA) to generate summaries of market reports.● Assisted management by conducting market research.

● Assisted in writing content that is SEO-optimized for the website (menu descriptions and blog posts with a focus on high-level keyword insertion).● Researched and tracked keywords and merchants rankings of Delivery.com on Google.● Tracked organic SEO efforts through Google Analytics and Google Webmaster Tools.● Monitored the performance of AdWords campaigns and optimizing search terms and ad groups.

● Worked on Assurance Wireless and FW1 cleaning wax campaigns.● Acquired skills in customer relation , on-site event management, production demonstration