Shona T. Email & Phone Number

Levallois-Perret, Île-De-France, France

• Research & Deliverables: Conducted comprehensive logo benchmarking for 100+ companies; formulated research on related companies' brand positioning and visual identity systems. Developed the detailed briefs, including objectives, current status, expectations, and benchmarks, for Brand Platform, Brand Architecture, and Brand Visual Guidelines• Survey & Data Analysis: Facilitated diverse surveys targeting shoppers, task force members, and top management; leveraged the survey data to analyze their insights for decision-making• Creative Planning: Crafted the narratives for the internal teasing video and external reveal video, and produced the teasing video using Canva and Adobe Pr• Collaboration & Corporate Meeting’s Management: Coordinated with cross-functional departments to establish a rebranding checklist and deployment roadmap. Utilized task management tool Asana for efficient task tracking. Successfully organized and concluded weekly meetings, SteerCo sessions, and workshops involving top management, ensuring seamless project execution

Levallois-Perret, Île-De-France, France

•Website Content Population: Independently managed the content population of the Business and Corporate sectors on the Global Blue website using the Magnolia CMS platform. Launched lead acquisition functionality and improved user engagement, with 4K+ users spending an average of 5min 30s on the new website, compared to just 14 seconds on the previous version•LinkedIn Content Creation & KPI analysis: Optimized the company’s LinkedIn presence by crafting impactful posts. Tracked weekly performance metrics, and provided insightful analysis on industry trends•Event planning & Execution: Collaborated with team to successfully plan and execute both onsite private seminar and online webinar (around 140 attendants globally), while also designing the accompanying whitepaper

Guangzhou, Guangdong, China

•Industry & Consumers Analysis: Conducted competitors (Dior, Louis Vuitton) benchmark and implemented research on the Chinese VIP consuming habits to formulate the event plan•Public Relation & Budget Control: Effectively managed external negotiations with media outlets, hospitality providers, catering services, and merchandising suppliers to successfully finalize event details while maintaining a cost-efficient budget•Sales boost: Collaborated closely with the sales team, contributing to a remarkable 40% boost in sales figures

Guangzhou, Guangdong, China

•Sales Performance Analysis: Analyzed KPIs, including traffic, conversion rate and UPT following active involvement that consistently surpassed the monthly store sales plan by an average of 20%•Omnichannel Customer Support: Provided comprehensive consumer support through telephone and WeChat, addressing various consumer needs, including sales assistance, delivery inquiries, and post-sales support•Inventory Management: Processed & replenished merchandises and maintained under stock to brand standards

Master'S Degree, Management

Bachelor Of Science - Bs, Finance, General