Zack Holliday Email & Phone Number

Seattle, Washington, United States

• Leads creative direction for Acer and Zipfizz campaigns, social media, and brand design.• Manages a team of creative directors, copywriters, designers, and art directors.• Developed brand strategy, identity, and integrated campaigns for multiple clients.• Partners with cross-functional teams for internal strategy and client delivery.• Won Designit North America's first creative award with Acer's "How To Play" campaign.

Seattle, Washington, United States

• Led the internal creative team at Bulletproof 360 to develop brand messaging across advertising, e-commerce, and social media channels.• Key stakeholder in rebranding Bulletproof and updating all brand assets across all channels.• Implemented streamlined processes for creative briefings, reviews, and project management, boosting team efficiency.• Spearheaded successful product launches and content creation, driving brand visibility and engagement.

Greater Seattle Area

• Led creative team in developing innovative campaigns for Expedia Media Solutions, setting new standards for design and creative approach.• Established and nurtured relationships with media partners to achieve business goals through creative solutions.• Directed groundbreaking campaign "Sound Travels USA" for Brand USA, incorporating 3D audio to inspire travel to the USA.

Greater New York City Area

Freelance Creative Director for Telecom clients and New Business.

Greater New York City Area

• Led a multi-channel rebrand of Liberty Mutual Insurance with a $400 million annual spend.• Developed integrated campaigns across broadcast, social media, digital, OOH, and sponsorships.• Managed a team of sixteen creatives, hiring, developing, and providing day-to-day guidance to ensure team success.

Greater New York City Area

• Directed award-winning work, including the invention of the world’s first voice-signed petition for the Brady Campaign.• Led a team of 10 creatives for the U.S. Postal Service across various platforms.• Spearheaded American Airlines’ rebranding post-bankruptcy.• Oversaw creative direction for Weight Watchers For Men featuring Charles Barkley.• Won multiple awards for Evolve and Brady Foundation projects.

Greater New York City Area

Focused on integrated campaigns for Microsoft, Diageo, and Stride GumLaunched Smirnoff Mixed Drinks, creating a unique brand character in The Fridgetender.

• Managed digital and traditional advertising efforts for various clients at Cliff Freeman & Partners.• Directed junior creatives for the agency’s digital campaigns, ensuring high-quality deliverables.• Collaborated with clients' digital leads to create unique interactive experiences, such as a music video.

Created the IBM Documentary Project, which utilized a revolutionary video player to tell IBM’s Stories of innovation. The effort won a Silver One Show award for excellence in documentaries.

Ba, Communication - Advertising

BA - Communication Minor - Japanese Studies

Art Direction, Art Direction

Graduate studies in art direction and advertising concepts.