I specialize in developing and executing successful digital and social media strategies tailored specifically for major automotive brands, drivers, teams, and partners that compete in Formula One, INDYCAR, and IMSA.Collaborative Team Leadership and Content Development• Led a dynamic team in developing and executing comprehensive digital marketing strategies, ensuring alignment with the client’s brand objectives and campaign goals. • Spearheaded cross-functional collaboration between content creators and clients, ensuring a cohesive and impactful approach to campaigns.• Conceptualize and implement storytelling campaigns that seamlessly integrate various content formats, including video, photo, and graphics. • Collaborate closely with creative teams to craft compelling content that is not only visually appealing but also supported and optimized by detailed analytics reports. Photography Team Management and Oversight• Manage and mentor a high-performing team of photographers, ensuring alignment with timelines, client expectations, and quality standards. • Direct the photography team, ensuring the efficient capture and delivery of high-quality photo content during fast-paced race weekends.• Implemented streamlined processes to enhance team efficiency, resulting in timely delivery of visual assets crucial for client campaigns.

I specialize in developing and executing successful digital and social media strategies tailored specifically for major automotive brands, drivers, teams, and partners that compete in Formula One, INDYCAR, and IMSA. Collaborative Team Leadership and Content Development• Led a dynamic team in developing and executing comprehensive digital marketing strategies, ensuring alignment with the client’s brand objectives and campaign goals. • Spearheaded cross-functional collaboration between content creators and clients, ensuring a cohesive and impactful approach to campaigns.• Conceptualize and implement storytelling campaigns that seamlessly integrate various content formats, including video, photo, and graphics. • Collaborate closely with creative teams to craft compelling content that is not only visually appealing but also supported and optimized by detailed analytics reports.

Initiated my journey at Indianapolis Motor Speedway as an intern, demonstrating dedication, adaptability, and a strong commitment to excellence in digital marketing. Successfully progressed to a full-time role, where I took charge of overseeing the entire digital marketing landscape. • Collaborated seamlessly with Ticketing, Sales, and Operations departments, ensuring cross-functional alignment, and contributing to a notable increase in online ticket sales for major events.• Provided onsite digital support for all events and races hosted at IMS and served as a digital consultant for the INDYCAR Series.• Oversaw the digital and social coverage of the historic 100th Running of the Indianapolis 500.• Led the redevelopment of the IMS website in 2017, implementing innovative design changes and user experience enhancements, resulting in a substantial improvement in user experience metrics and increased online interaction with IMS digital content.• Played a pivotal role in cross-departmental collaboration, ensuring digital strategies were aligned with broader business objectives.