Zoë Chapman Email & Phone Number

Washington, Dc, Us

Washington, Dc

Responsible for membership recruitment and retention of the largest Girl Scout Council in the country. We serve 76,000 members across the Greater Washington Region in order to build girls of courage, confidence, and character, who make the world a better place. ► Setting overall strategy and targets for six Membership teams across DC, Maryland, Virginia, and West Virginia, to recruit and retain 46,000 youth members and 30,000 adult members annually► Collaborating with various departments and key stakeholders to sustain and grow membership for the largest council out of 112 Girl Scout councils nationally► Serving as primary data lead for membership reporting, regularly creating new reports and dashboards to support overall organization work as well as report on KPIs

Washington, Dc

► Brought team from a 4% deficit year-over-year in January 2023 to 0.5% deficit year-over-year by July 2023, closing 300 member deficit after primary recruitment season had already ended.► Trained staff and built team culture so that within six months, we achieved a 7.7% increase in renewal benchmark as compared to the previous year for the upcoming membership year.► Built relationships and provided stability and high-quality customer service to members to rebuild trust in staff after a period of high turnover prior to my tenure.

Alexandria, Virginia

► Grew membership by 3% during FY22.► Managed 10 direct reports to retain and recruit 10,600 girl members in Fairfax County, VA.► Achieved annual membership retention of 77.7% (5% higher than organizational rate) during FY 22.► Minimized COVID-19 impacts to girl & adult membership: led team to achieve smallest membership decrease (-6.5% compared to -11% in organization overall) in FY21.► Overhauled team culture: minimized turnover, created a team recognized by senior leadership as positive and achievement-driven.

Germantown, Maryland

► Led strategic realignment of area boundaries to best support constituent members► Trained new staff on topics ranging from office processes to overall strategy and best practices► Became a go-to staff member for Salesforce, particularly for report-building► Awarded ‘Susan Chase Spirit of 34 Award’ for high-quality volunteer support

Germantown, Maryland, United States

► Exceeded membership goals and benchmarks, increased girl membership by 10% over three years.► Analyzed local trends to execute renewal strategy, meeting benchmark one month early – ultimately ending campaign 20% over target.► Opened new markets and developed partnerships through cold-calling and sales meetings, including one new market that has produce 250+ girl members over 6 years and multiple large donors.

Bethesda, Md

► Implemented Connect.Create.Discover programming for rising 2nd- and 3rd-grade students► Supervised counselors by providing leadership, support, and feedback► Supported customer service efforts by interacting with parents and families to ensure a quality camper experience

► Managed 25 - 30 crew members during large events► Collaborated with two other technical directors to run business smoothly and address problems

Suny Geneseo

► Handled day-to-day lab operations, supporting 40 research assistants► Analyzed and code pro-social behaviors in sibling and peer interactions► Performed statistical analysis on data and interpreting results► Trained new members of the coding group► Coordinated travel for 15 research assistants to travel to Chicago, including helping with travel grant proposals, conference submission proposals, reimbursements, and hotel & transportation booking.

Suny Geneseo

► Created, managed, and updated $50,000 conference budget► Invoiced delegations for registration costs and processed payments► Processed purchase order requests, check requests, and bill payments for expenses► Worked as a team with conference staff to make decisions and assist with financial matters

► Planned and coordinated team building initiatives, games, and other outdoor activities for children► Gave constructive feedback to and from co-workers, supporting their professional development► Trained teenagers and young adults in leadership & camp counseling skills